Celebrating Our Independence Day

Celebrating the Fourth of July is one of the best parts about summer. You get to barbecue with your family, go for a swim, watch a fireworks show, go to a parade, take part in all the fun summer activities.

But another reason why July 4th is so special is because it’s Independence Day, a holiday celebrating the anniversary of the signing of the Declaration of Independence. In 1776, founding father and soon-to-be president, Thomas Jefferson wrote what is now the United States’ most famous and cherished document to give a list of grievances against King George III of England. It was written to justify the colonies breaking away from the mother country and becoming an independent nation. Revised by Benjamin Franklin and John Adams, the Declaration of Independence was signed by our founding fathers and accepted by Congress on July 4,1776.

But the spirit of Independence Day is not only about the United States officially becoming a country. It’s about celebrating the values that the country was founded upon. The Declaration of Independence was written with the theory that every person has inherent rights, called “self-evident truths” in the official document. It reads: “We hold these truths to be self-evident: That all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness.” 

Did you know that when the Declaration of Independence was signed, John Adams believed it should be commemorated in a celebratory manner? He wrote to his wife Abigail, “I am apt to believe that it will be celebrated, by succeeding generations, as the great anniversary festival... It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more.”

Did you know that on July 9, 1776, George Washington ordered his officers to read the Declaration of Independence to their troops? He felt that explaining the rightness of the American cause would help the armies press the fight against the British.

This July 4, more than any of recent memory, it is right to reflect on "the blessings of liberty" and the acts of heroism required to secure them. The events of the last ten months have reminded us that despite their fame and talents, professional athletes, pop singers, and movie stars are not genuinely "heroic." Americans now look in admiration upon those firefighters, police officers and soldiers who risk — and sometimes sacrifice — their lives for others. This is a truer heroism, both sobering and inspiring.

If your customers aren’t noticing your business, you should work on that with MI Printing for your next business promotions.

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Made In The USA - DeFrancisci Pasta Machinery

The DeFrancisci family has manufactured pasta machinery in the USA since 1914.

Ignazio DeFrancisci and his son Joseph formed I. DeFrancisci & Son using expertise gained while building food machinery in Italy. Ignazio’s family owned a well known Italian pasta company and he combined his experience working there with his engineering know-how to create state of the art pasta machines in America.

The father and son team founded the company based on innovation and from the beginning, they developed breakthrough technologies both in processing methods and equipment design. Their designs helped automate pasta making and revolutionize the industry. Business was good and during the 1930’s the company expanded by merging with Ambrette Machine Corp and Cavasco & Cavinaro Company to form Consolidated Machine Corp.

With Joseph DeFrancisci as its President, Consolidated grew rapidly with increased international sales. During World War II, Consolidated’s large and well equipped manufacturing facility geared up for war production. Using proficiency in precision machining and equipment design, the plant made specialized hardware to support the war effort, such as Norden bomb sights and wing construction tooling for Grumman Wildcat and Hellcat fighters. For this effort, the company won the Navy Battle “E” for Excellence. After the war, worldwide demand for Consolidated machines spiked and sales expanded to one production line per week. Unable to keep up with demand, Joseph DeFrancisci licensed his designs for production in Italy where they achieved popularity throughout the post war years.

In 1952, Consolidated’s partners went their separate ways and Joseph DeFrancisci formed DeFrancisci Machine Corporation (DEMACO). Joseph DeFrancisci maintained his traditional approach to machine design with an emphasis on innovation, reliability and user friendly equipment. With a focus on engineering, DEMACO leveraged emerging technologies in materials, automation, electronics and computerized control systems. During this time, DEMACO fielded rugged and dependable machines with features that facilitated operator ease of use. Now led by Ignazio’s three grandsons, Ignatius, Joseph and Leonard (mechanical, electrical and chemical engineers) the company increased its efforts on product improvement and manufacturing quality. These efforts led to new developments in sanitary equipment design and enhanced food processing techniques, particularly in the fresh and frozen sectors.

Location: 7610 Coral Drive West Melbourne, FL 32904-1102 • 321-952-6600

Website: http://www.defranciscimachine.com

Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Basic Business Promotions

Looking for some basic and inexpensive business promotions.  Here are several you might want to look at.

Product Giveaways
Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

Customer Referral Incentive Program
The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.

Customer Appreciation Events
An in-store customer appreciation event with free refreshments and door prizes will draw customers into the store. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive. Setting up convenient product displays before the launch of the event will ensure the products you want to promote are highly visible when the customers arrive.

Free Trials
Have a product or service that takes more commitment before someone buys? A free trial or test trial is an excellent way for them to get the product in their hands and trying it out.

This allows potential customers to see the benefits it has and compare its value to the price. There is no better sales pitch than allowing consumers to give your product a try in real life. It will bring them further down the sales funnel, and one step closer to purchasing.

Just require some basic info before they begin the trial so that you can continue to connect with them as they experience it and afterwards. Certainly pitch this as a promotion however. It's a lot more enticing from a consumer's viewpoint if it's only available for a limited time as a free trial.

For more cool ideas give MI Printing a call about your business printing needs. Give us a call at 623.582.1302 and see what we can do for your business.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com