I know that it is just a month or a bit more since you got the children through “back to school” and you might think that it is a bit early to start singing Holiday Songs, but from your marketing time-table, your calendar is winding down quickly! In fact I can hear the Monster Mash lyrics playing on the radio and TV advertisements. The Haunted House attractions are going up all over town. Fall décor is all over the stores.
Here in Arizona we are still walking around in flip flops and perspiring from the heat, you might not feel very motivated to plan for the holidays, but Halloween, Thanksgiving, Christmas, Chanukah and Kwanza are just around the corner. All of a sudden they will begin to feel like a locomotive bearing down on you and your business.
Or you could be thinking that summer flew by before you could take a breath, and while that may be true, you are about to enter the fastest four months for all businesses, no matter the size or type of product or service.
The last quarter of the year is often the biggest and busiest time of the year for all businesses, It really doesn’t matter for Business to Consumer or for Business to Business companies. Consumer serving companies get the most publicity but business-serving companies are busy as well.
Budget planning and deadlines need to be closed and tax credits taken advantage of with purchases that drive year-end sales. Contract renewals are at their height and keeping or winning an account will affect next year’s sales. Celebrations require event spaces and caterers or a restaurant. Early bookings could limit your options, and conversely if that is your business category then you should be reminding your customers to book before all the best dates are gone.
Should your business support consumer-facing companies, those clients are going to really need you during the holiday season. All businesses, large and small, serving consumers or serving businesses all have the opportunity to go into hyper mode in the last quarter of the year bringing you sales and profits that exceed previous year.
Are you and your business ready to go the extra mile for your customers and your business itself? If you aren’t is your competition ready to take up your slack and your customers? Those very questions haunt many a business owner this time of year.
Do you need help with your next business printing job? We can help you communicate your brand to your potential customers. Call MI Printing at 623.582.1302 and let us be your local business printing resource.
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MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.comhttp://printinginaz.com
FIESTA®, America's favorite dinnerware, was introduced by The Homer Laughlin China Company with great fanfare at the Pittsburgh China & Glass Show in January, 1936.
FIESTA® was the creation of Frederick Hurten Rhead, a second generation Stoke-on-Trent potter who had become Homer Laughlin's design director in 1927. FIESTA® was an immediate hit with the public and, by it's second year of production, more than one million pieces were produced.
The original five colors were Red, Yellow, Cobalt Blue, Green and Ivory. Turquoise was added early in 1937. The shapes of FIESTA® were created in an Art Deco style with concentric circles highlighting the bright colors.
The first six colors were produced through the 1930's and 40's until a change in fashion direction dictated a change to a softer palette of pastel colors at the beginning of the 1950's. Color trends moved back to brighter colors in the early 1960's and FIESTA® moved with the trend. By the late 60's earthtones were in vogue and the dinnerware industry turned in that direction. Popularity of these colors proved to be short-lived and sales began to fall.
In 1985, officials of Bloomingdale's, the prestigious retailer in New York City approached Homer Laughlin about reproducing a dinnerware line from the past. Soon the two companies agreed that FIESTA® had the greatest chance for commercial success. In early 1986, Bloomingdale's introduced a new line of FIESTA® with a new color palette and with improvements to the body and glaze. Homer Laughlin was the country's leading producer of restaurant china and it was determined that the new FIESTA® should be made of the same durable, restaurant- quality china body as the company's other products. The ceramic glaze would be lead-free, a comparatively new innovation in the china industry.
Over the next twenty years, new colors have been introduced and FIESTA® has become a trendsetter of color for the housewares industry. In the seventy years since FIESTA® was first produced, there have been a total of 38 colors in the line.
Today, Homer Laughlin introduces one new color each year and FIESTA® has become the leading dinnerware brand in casual tabletop, as well as a consistent leader in bridal registries across America.
All the while, collectors have continued to add to the dinnerware to which they were first introduced by their mothers and grandmothers. Today, FIESTA® dinnerware is the most collected dinnerware in the history of the tabletop industry with well over one half billion pieces produced.
Location: 672 Fiesta Drive Newell, WV 26050 • 800-452-4462
Website: http://www.fiestafactorydirect.com/
Do you want your business printing made in the U.S.A.? Then please contact MI Printing and tell us about your printing needs. We are ready to listen and help.
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MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.comhttp://printinginaz.com
What is the definition of marketing? There are many, but here is one that makes a lot of sense; “Ensuring that you're selling the right products or services to the right customers and for the right price”. Consider that you could add “at the right time” to that message as well.
From that statement you might think that the basic technique of marketing would be to segment your customer base and deal with each segment differently, focusing most attention on the segments that produce the most profit. For marketing to be considered successful the results of your marketing should be sales growth and increased profitability.
Do you think of your brand as though it were living, breathing and altering lives of people who utilize your product or service? Was your brand born, hatched or created like Frankenstein, but regardless, it come to life and hopefully develops an emotional connection with your brand. How is your brand supported by your current marketing?
Your brand's marketing shouldn’t communicate erratically or in an unpredictable manner. Too many times marketing campaigns and communications can seem fractured, and/or budget constraints limit the execution of full campaigns and thus the impact we intended. The point is to stay the course, maintain a consistent message and presence in the market, and pursue brand goals with passion and persistence.
You should always want your brands to have meaningful relationships with customers? Don’t we always want our customers to have a “brand experience”? This is only possible if we apply the concept of social skill and think of our brands as people, perhaps even as leaders that interact with and positively affect others. What could be more human than this!
It’s also critical for your marketing to be “in control,” so to speak. Ensure all of your marketing is accurate and avoid overpromising or harsh words. This is especially important in times of heated competition, try to ensure the brand stays true to itself, behaves properly and doesn’t overreact when the market gets stirred up. Always respond to email and social media in a fair and measured manner. Public relation responses are as important as sales action upfront.
Shouldn’t your brand marketing know its mood and emotion and those effects on your market audience. Every element of your brand’s communication, color, logo, tagline, copy, etc — should reflect the brand’s mood, tone and personality, and it’s imperative as good stewards to understand how this will impact our customers and most importantly compel them to actions you desire. For here your marketing should produce sales growth and increased profitability. We all agree that is the goal of your efforts.
Do you need help with your next business printing job? We can help you communicate your brand to your potential customers. Call MI Printing at 623.582.1302 and let us be your local business printing resource.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.comhttp://printinginaz.com
