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Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope. There’s something about receiving a custom printed business envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper. In fact, correct envelope printing adds greatly to the image and credibility of a company.
While your letterheads are standards for businesses and companies, the envelopes that carry that important document can not be a poor quality product.
Business envelope printing is crucial because it contributes to the image of professionalism and reliability that a company projects. The image of a company can be picked up from the documents that they produce and use in communications with the public.
Your company's formality and credibility is also reflected in your envelopes. Envelopes in fact, have the power to affect a response from the recipients whether its favorable or not. Depending on the look, appearance, color and quality, your envelope can greatly influence the way your recipients think about you and your company's message.
Contact Matt or Paula at MI Printing for help with your professional quality business envelopes. 623-582-1302
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com
Marketing is much more than a Web site, advertisement, tradeshow or e-mail. These are just a few of the components of marketing. These are only the tactical actions that support the high-level, strategic nature of marketing. Perhaps the reason that much of marketing fails is that the tactical actions are taken without the necessary strategic plan.
Marketing is a high-level business function that is strategic and long-term. Marketing has more in common with a company’s business plan than it does with its monthly sales goals. In fact, much of a company’s business plan is the marketing plan. Deciding what products to offer, at what price and to which market segments are functions of marketing.
You have probably heard of the four "Ps" of marketing: product, place, price and promotion. When empowered, marketing defines the products offered and the market that they will serve (product). Marketing creates the distribution channels through which products are offered (place). Marketing determines the cost to the consumer that yields the largest profit (price). Finally, marketing creates awareness and interest in the product to initiate consumer action (promotion). Above it all, marketing creates the identity of the company that serves as the umbrella under which all products fall.
With three of the "Ps" covered, marketing can be clarified by focusing on the fourth. For small companies, the critical business issue is successful and profitable promotion. In the context of promotion, the definition of marketing is: a business function that creates, facilitates and supports a selling environment.
Marketing creates the opportunities for selling. Marketing builds awareness and understanding of products and services. Marketing provides the tools used to move toward the close of the deal. Awareness, interest, desire and action are the goals of marketing promotion.
The final point to consider is that marketing is not sales, and sales is not marketing. While these functions are closely aligned and tightly coupled, they are quite different. Marketing is 70 percent strategic and 30 percent tactical. Sales is 70 percent tactical.
Marketing actions speak to many. Sales actions are one-on-one. Marketing’s impact is measured throughout the year. Sales performance is measured by the month. Marketing plans and actions take months to take root. Sales can achieve results with a single phone call.
Marketing is strategic. Marketing is a long-term process. Marketing is an investment in a company’s financial future. For the small business, marketing builds awareness, interest and desire to facilitate sales transactions.
While you may not be able to hire the Top of the Line advertising team for your next set of ads and promotions you can work with MI Printing to work on your business printing needs. Give us a call at 623.582.1302 and let’s talk.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com
Yes, I know we have talked about this idea before. But, did you take the time to tryout this budget friendly marketing proposal?
A simple cross promotion with even one other business does more than just benefit the businesses with more foot traffic and sales it benefits your customers as well. What more could you ask from a promotion where everyone is a winner.
Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services.
To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to "outmarket" bigger competitors. Their cross-promotions include "bundled" offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to's and other resource booklets and videos, co-branding, coop advertising, and shared space.
Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional "solo" methods of networking, advertising, or public relations.
Print joint promotional messages on your receipts.
Offer a reduced price, special service, or convenience if customers buy products from you and your partner.
Hang signs or posters promoting one another on your walls, windows, or products.
Mention one another's benefits when you speak at local events or are interviewed by the media.
Drop one another's flyers in shopping bags.
Pool mailing lists and send out a joint promotional postcard.
Share inexpensive ads in local shopping papers or a nonprofit event program.
Give a joint interview to local media.
Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
Use door hangers, posters, flyers, or postcards to promote special offers for each other's products.
Need to have a creative twist to your next commercial printing job? Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
printinginaz.com
