You Tube isn’t just a video platform, it is also a social network. Because of YouTube’s easy to use format, messages are spread quickly and efficiently across a variety of mediums including Facebook and Twitter, embedded in websites, and via email. You can easily add a YouTube video to your website or your Facebook account, and the end user does not need any special viewer like Windows Media Player or Quick Time to view it.
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos. While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted.
In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?
Create compelling videos, that people will watch. It could be a how to or a what not to do. Humor is always a good selling point. Most important is to tell your story. Why you are the best at… what ever it is you do.
The most important element is simple, stop talking about it and do it. Then, do it again next week and the week after.
Here is a YouTube video you might enjoy. http://youtu.be/ezkEoDqSmPc
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