Monday, May 2, 2011

MI Printing: How Effective is Direct Mail Marketing?

How effective is Direct Mail Marketing?  It depends on two very important parts.  The quality of the printed piece and the quality of the "List."

If you are starting a new business venture, chances are you do not have an extensive budget for expensive, elaborate marketing methods.

Direct Mail Marketing can be less costly, more effective and the perfect way to market your new business or service.

Direct Mailing will not only save you money, it can also offer the ability to reach a larger group of highly targeted customers.

Here are some valuable tips for Direct Mail Marketing to help marketing your latest venture.

1. When you decide to use Direct Mail Marketing, you should have a set plan in mind. 

2. Gather as many good mailing lists as you can. You want a mailing list that is compiled of potential consumers of your product or services. It is always a good practice to make sure the list is up to date. If it is over a year old, and many mailing lists are, much of the information on the list may be inaccurate.

3. Eliminate all duplicate names on your mailing list.  Never send the same letter to the same person more than once.

4. When using Direct Mail Marketing to promote your business or service, you should always mail the promotion to a specific person, and not simply to a company position. You should always obtain the correct first, last names and title of the people on your mailing list.

With MI Printing you don't have to worry about the quality of your mailing piece.