Thursday, May 31, 2012

Seven Fresh Marketing Ideas

Go Fly a Kite!
Place your company name, logo, and contact information on a wild and brightly colored kite.  This will send your business to new “heights.” Spend a windy day at the beach or in the park, and give away free kites (with your name on them) to visitors. This approach can be valuable and can quickly expand your visibility.

Add a Company Mascot to your Business.
With the help of a few very clever cows, Chick-fil-A's unaided brand awareness has grown 81 percent, and its sales have increased nearly 120 percent since the mascot was added to the team in 1995. This attention-grabbing ploy, encouraging folks to "Eat Mor Chikin" has helped make this Atlanta-based company the third largest quick-service chicken restaurant company in the United States.

Celebrate the Wacky World Holidays with your Clients and/or Customers.
Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your name and logo embossed on the pencils. What about Homemade Pudding Day on September 19? Send your clients and customers your favorite pudding recipe, and invite them to your business to sample a “taste.” If you are the owner of a toy store or a children’s clothing company, you may want to set aside November 18 to celebrate Mickey Mouse’s Birthday. Creative marketing is the future business of all sizes, and celebrating offbeat holidays will allow your customers and clients to experience something unusual and will set you apart from your competition. For a list of non-traditional holidays, visit

Host a Game Night.
Are you an investment advisor? Host a game night using the game “Cash Flow.” Are you a Life Coach? Throw a party and play the game LIFE. Are you a cat groomer? How about a Cat-Opoly Night? For travel agents, try the game Route 66, taking your guests on a road trip across the country. Playing board games can create a rich and wonderful opportunity for interaction with potential customers, which can allow them to get to know you in a fun and non-threatening way and can create an opportunity for building rock solid strategic alliances.

Host a “Big Brain” Week-End.
Want to learn from the experts? Borrow experts one time per year to develop a cutting-edge marketing plan for your company by hosting a “Big Brain” Week-End. If you cannot afford a full marketing staff, you can borrow key experts for a quarterly brainstorming session which can enhance product and service ideas for your company quickly. You can pay a small per diem and travel expenses and pick the brains of 6-8 people who really know their stuff.

Put Yourself in the Dunking Booth!
Carnivals and festivals are great fun for the entire family, and one of the hottest attractions at these events is The Dunking Booth. By volunteering to be the person “dunked,” you will have all eyes on you, and folks will be talking about you for weeks, creating “buzz” around your name, your products, and your services.

Send Unusual Gifts and Freebies.
Giving unusual gifts and freebies is another way to set yourself apart from the crowd. Are you in the middle of an ice storm? Send leis to your customers to brighten up their day. Do you have a customer who is recuperating from a broken leg? Send a movie on video, a box of popcorn, and a pack of M & M’s. Do you have a customer with a new baby? Send a basket with bubble bath, herbal tea, a cooling eye mask, and a set of ear plugs (humor works!)

Let MI Printing help you with fresh printing for your marketing adventures.

Presented By
MI Printing
Phone: 623.582.1302

Wednesday, May 30, 2012

Give Them A Reason To Consider Your Business

Do everything you can to get your business noticed.  Now there are good reasons to be noticed and there are bad reasons to be noticed.  While some folks believe that any publicity is good publicity.  I’m sorry to say that I don’t always agree with that statement.

If you run a restaurant; 
Good Publicity… the local food critic says yours is the place to try “your latest special”. 
Bad Publicity… The health department gives you their lowest rating possible.

Here are a list of some things that are publicity you control.
 Do a press release about some up coming event you are participating in.
 Run an advertisement about the new item you offer
 Offer to speak about your area of knowledge or business at local civics groups
 Do a segment on TV or Radio about your area of knowledge or business
 Support a local junior sports group
 Volunteer at your favorite local charity
 Send a brochure to your zip code using USPS Every Door Direct Mail
 Speak at local schools about your area of knowledge or business

Promote knowledge, features, quick responses and benefits rather than price.
Learn to always do your “Own Best Boast” about your business… no one else will.  Standing out in a crowd is a good thing. 

Word of Mouth advertising is the most trusted and most likely to followed-up on!
Treat your customers the way you would like to be treated… no exceptions.

If your customers aren’t noticing your business, you should work on that with MI Printing.

Presented By
MI Printing
Phone: 623.582.1302

Tuesday, May 29, 2012

What Amounts To A Buying Decision?

In the last few days at two different merchants I ran into displays that may have lead to making a purchase.  In each case I approached a store employee and asked how much the item was since there was no price or signage that I could find.

Not only once, but in both cases the store employee I asked responded by a simple “I don’t know.”  That would be OK, and I understand that you can’t know every price in your store.  But the real problem was that was the end of the response.

Not a, “I don’t know, let me find out for you.”  But in each case that was the end of the conversation.

Needless to say both stores didn’t make a sale from the product display.

Should it be up to the potential customer to be the one that must hunt down someone who does know a price for an item they want to buy?

In the first case the employee did add to the answer…  “I don’t know, that happens a lot.  They (?) don’t tell us the price.”

That response came at a major nationwide pharmacy chain.  Yes, you would immediately know them.  Is it a response you would expect?

So what does a customer need to know in order to make a buying decision?  If the product is one they already buy it is a simple “What is the price?” That is usually handled by a simple sign on the display.  Since all products carry UPC bar codes the normal way to get pricing information is a sign rather than a sticker on the product.

If the product is new to the customer then you may need to know more information.  That can be on the product packaging or when possible a sales person having knowledge about the product and the willingness to share that with the people who ask for that information.

In some cases you can put a QR code on the display sign and that allows the shopper to go to a web page for the product info and perhaps a video demonstration, using their smartphone. 

Give MI Printing a call at 623.582.1302, we always know our prices.  Even if we have to ask a few questions first.

Presented By
MI Printing
Phone: 623.582.1302

Monday, May 28, 2012

Memorial Day

We walked among the crosses
Where our fallen soldiers lay.
And listened to the bugle
As TAPS began to play.
The Chaplin led a prayer
We stood with heads bowed low.
And I thought of fallen comrades
I had known so long ago.
They came from every city
Across this fertile land.
That we might live in freedom.
They lie here 'neath the sand.
I felt a little guilty
My sacrifice was small.
I only lost a little time
But these men lost their all.
Now the services are over
For this Memorial Day.
To the names upon these crosses
I just want to say,
Thanks for what you've given
No one could ask for more.
May you rest with God in heaven
From now through evermore.

C W Johnson

We  honor those who serve and those that gave their all.
Have a Safe Memorial Day

Presented By
MI Printing
Phone: 623.582.1302

Friday, May 25, 2012

Why Your Business Should have a Brochure

Do you ever have a customer ask for more information that they can take home and think about?  The average customer doesn't usually make snap buying decisions. They want to compare and think over any large purchase. What makes "it" a large purchase?  That answer varies from customer to customer. But the needs for product (or service) brochures are there.

The quick answer "It's on my website" doesn't satisfy everyone. Some customers don't use computers.  Others feel that a brochure you can hold in your hand is better than a website.

You should always have enough information in your brochure as is necessary to inform your customer about the product 9or service) and your business.

When a prospect requests your brochure, keep in mind, that they are interested in reading about your product or service.

They want to know about your product, service, website, price, ordering information, and you must be fully descriptive. Still keep the information simple by breaking the content into easy to read sections.

Make sure the customers knows you have the product or service to meet their needs.
Remember your brochure should inform your customer and close the sale!

If you need help from start to finish MI Printing is here to help meet your needs.
Call us at 623-582-1302

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 24, 2012

Costumed Actors Get Noticed

We have all seen them, the Statues of Liberty showing us the way to a local tax filing firm.  The dancing hot dog in front of the local hot dog location.

As you have seen us say many times; “First, Get Their Attention.”  That is what is happening here.  First, you get their attention and then you deliver your promotional message.

What you want to hire are few outgoing people to wear outrageous costumes while promoting your business, product or service.

Write a brief sketch that promotes your business and have your characters act it out in front of your business. Hire people to dress as aliens, animals or characters and hand out fliers or brochures at public events. If possible tie the characters into the product or name of your business.  These actors in costume can approach people without being rejected.

An alien handing out fliers that promotes "Rocket Restaurant’s Pizza is Out of this World! But, We Deliver To Earth" makes a great and memorable communication.

When the carefully chosen costume is combined with a great outgoing personality used by the actor results in getting noticed while leaving a fun impression is the perfect message for your business.  These kinds of messages are what are also called “Sticky.”  They are remembered and talked about long after they have been viewed.

You can even have a contest to have your customers name the character.  That should work out to get you free press with a local news outlet.

Perhaps a better title could be “Costumed Actors Get Your Business Noticed!”

When you are ready MI Printing can help you with the flyers and brochures that will be handed out.

Presented By
MI Printing
Phone: 623.582.1302

Wednesday, May 23, 2012

10 Different Local Marketing Ideas

Here is a short list of marketing ideas we bet you have never tried.  Think them over and if they work for your business and location, why not give them a try.

In the Spring deliver 100 seed packets to a local neighborhood. Send them door to door and staple a flyer with your marketing message to the seed packets.

Write and distribute a press release about you and/or your business at least four times a year.

Host a community yard sale at your business.  All proceeds go to charity!

Post a video biography about your business on YouTube.

Start a community Facebook page and update it regularly... be the local expert!

Host a Customer Appreciation Party! Special Prices!

Is your business part of a mall? Hold a classic car night in the parking lot.

Support animals! Put together a flyer about your experience and put together small bags of dog biscuits. Hit the local park and handout your giveaways as the Business Who Loves dogs and cats.

Do a monthly email or printed Newsletter and ask a customer to write an article or testimonial each month.

Consider having a bartering section on your website where customers can barter items and services.

Of course MI Printing can help with all of your printed marketing materials.  Give us a call at 623.582.1302.

If you would like to make of a list of marketing ideas that have worked for you, we will be happy to look them over and compile them with others and share them in future blogs.  Yes, of course you will get credit if you would like.

Presented By
MI Printing
Phone: 623.582.1302

Tuesday, May 22, 2012

Does Advertising Really Work?

That question is often asked by business owners.  Sometimes it is after they have run an ad and had poor results.  It is very true that advertising is best described as “Your Results Will Vary.”  One “Truism” if you don’t advertise you are not going to be found.  That statement is very true.  You do have to alter the word from advertising to include promotion and marketing. 

If you open a business and put a description of what you do on the building that is a form of marketing and promotion.  Without that most basic “ad” why would someone even open the door to inquire to find out if you were open.

In some cases a business opens and friends and family are told.  They in turn use word-of-mouth to tell their friends and those in their circle of influence.  This form of promotion is a very successful method.  Word-of-mouth is one method that carries the most “trust” factor of any form of advertising.  So a word-of-mouth recommendation is likely to be one that a person who needs or wants the product will follow-up on.

Now those two forms of advertising do work.  Any parent who has a toddler watching Saturday morning television will tell you how effective toy and food (think McDonalds) ads are on the children.

Soon after the ads run they have a little one tugging on a pants leg telling them that they “need” to have whatever they just watched on TV.

I know that, sometimes, a television car commercial can have a similar affect on full grown adult males.  You can extend that out to include sporting goods and tools.  Not to leave out the female side of this buying equation we might add that magazine ads for shoes and cosmetics can have the same effect.

The tall young lady featured above is part of a Fiat 500 ad that has more than half a million views on YouTube which runs the ad for no charge.

Now that we agree that advertising, promotion and marketing does work and is necessary for a business to survive and prosper, how do you avoid those ads that don’t work?

You can start by contacting MI Printing for help with you next business flyer or brochure.  Just give us a call at 623.582.1302.

Presented By
MI Printing
Phone: 623.582.1302

Monday, May 21, 2012

Why People Use Coupons

Why does Using Coupons to lure make sense for your business?

With today’s economy both seniors and families are hit the hardest in tough economic times.

Many people are using coupon clipping as a way to save money on as many types of purchases as possible. Many large corporations offer cents off coupons in order to entice people to buy their products. Some of these same companies also offer full price product coupons, in which you exchange at your local grocery store for the free product. Full product coupons can be found online at several websites and these are often sent to your home via regular mail.

Other ways people can get coupons is by visiting certain websites and printing off the coupon on their printer at home. In order to avail yourself of this service, you will need a computer, a printer, some ink and paper as well as an internet connection. 

In fact, couponing has become a hobby for many people in these tough times and many dedicate several hours a day to search, download, print, cut and file these coupons in binders for safekeeping until they make their trip to the grocery store. Grocery shopping can be frustration to most people as the cost of food as well as everything else is on the rise, with no end in sight. Those who never thought of using coupons are now doing just that in order to save some money at the till.

Another thing that grocery chains are noticing is that more and more of the generic or store brand items are being purchased over the national name brands. That does not necessarily mean that the product tastes better than the national brand. It is purchased because it is normally cheaper than the national product. More and more people are purchasing more grain products as well as fruit, vegetables, and canned goods in order to stretch their hard earned money.

In earlier times, before these tough economic times, if you were not a vegetarian, meat was generally served at the dinner meal. Nowadays, meals are often served without meat or if so, smaller and cheaper cuts of meat are often used. More and more people are relying on casseroles, pastas, or crockpot meals to help stretch their food dollar. These types of meals are usually made using pasta, canned fish or canned meat, potatoes and vegetables, grains and rice as well as canned beans. More and more people are also resorting to a dinner made of pasta topped with canned or bottled spaghetti sauce, bread and a salad or a tuna noodle casserole. Canned products are being incorporated into everyday meals more often in order to stretch the meal and food budget.

Coupons are not just for groceries. When it comes to car care many people search out specials for basic maintenance and even tire purchases. All sorts of household services are sold using coupons.  Does what you offer makes sense to be a money saving coupon target?  You know that couponing has hit mainstream when you see your local chiropractors, Dentists and Doctors are running coupon specials for all or part of their services and treatments.

Let MI Printing help with your next set of Coupons.

Presented By
MI Printing
Phone: 623.582.1302

Friday, May 18, 2012

Number 10 Custom Window Envelopes

Custom Envelopes, #10 White Window Envelopes; One Color (Any) Ink on front from customer supplied art +  Deliverd + Sales tax if applicable.

Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope.  There’s something about receiving a custom printed company envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper.  In fact, correct envelope printing adds greatly to the image and credibility of a company.

While your letterheads are standards for businesses and companies, the envelopes that carry that important document can not be a poor quality product.

Envelope printing is crucial because it contributes to the image of professionalism and reliability that a company projects. The image of a company can be picked up from the documents that they produce and use in communications with the public.

Your company's formality and credibility is also reflected in your envelopes.  Envelopes in fact, have the power to affect a response from the recipients whether its favorable or not.  Depending on the look, appearance, color and quality, your envelope can greatly influence the way your recipients think about you and your company's message.

Contact Matt or Paula at MI Printing for help with your professional quality envelopes. Let us know how many you need and we can get you a fast and very fair quote.  623-582-1302

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 17, 2012

Thinking Outside The Box

During the 1984 Super Bowl Apple Computers ran an ad that was truly outside the box for the era and many credit this ad for starting a new trend in advertising. If you want to see or review the ad it is still listed on YouTube.

The result of the ad was a huge increase in the sales of the Apple Macintosh Computers.  Selling something is the desired result of an advertisement.  Clearly this ad was a successful ad.

The fact that nearly thirty years later the ad is still talked about and the techniques used in the ad are being taught in colleges around the country if not the world.

When you are considering using brochures or flyers to reach your potential customer you want to make sure that their response to your media is not one of boredom or indifference.

Always tell a good story when communicating with customers.  Make sure you tell why you are different, “better” than your competitors.  It is not enough or even a good idea to rely on price to be different from the “others.”  You can be “cheaper” by making an item smaller or using lower quality ingredients. 

 If you want me to buy something I would really like to think I’m buying something that is better or using it will give me better results.

Thinking Outside the Box could be as simple as telling potential buyers that you are so much better that even if they have to travel a great distance they will be happy with a purchase at your location.

You are better than your competition and you need to tell your customer that you are better.  Let MI Printing help you tell your story.

From Your Friends at MI Printing
Phone: 623.582.1302

Wednesday, May 16, 2012

Is Educating Customers Worthwhile?

If your immediate response is yes, and you are wondering why we would even ask that question then you have already joined our side of this marketing debate.

This is one of those “POVs” (Point of Views) that is pretty evenly divided.  Some folks feel the pool of potential buyers is so large that they don’t need to spend time educating (hand holding) a potential customer.  The overall feeling is that we have the product in stock at a fixed price and you would not be looking for it if you weren’t ready to buy.  The purchase is considered a “Take It or Leave It” proposition.

We fall on the side where an educated consumer is a more satisfied shopper and more likely to come back to the source they trust and had a good to great buying experience with.  We see lots of shades of gray in the actual choice of products or services. 

This can be a simple way to understand how the product may fit or how a product is properly cared for.  If the product or service is used to be a sales aid and has color choices that affect performance. Doesn’t the customer need to know and understand how those choices will affect their outcome?

Does the proper use of a product affect a safety risk related to the ongoing use of that product?  In that case the purchase would be best supported by education and perhaps even post purchase and pre-use testing.

In some cases a businesses’ insurance carrier may even require consumer / user education either prior to purchase or before use.  I know that several hot sauces are only sold after the potential buyer reads and signs a waiver based on what amounts to the use and consumption of a condiment.  Yes, I know that could be more hype that education.

Several motorcycle manufactures and dealers have been sued after selling high powered sports motorcycles to novice or no experience riders just because they could afford the purchase price.

Is the best bottom line to treat the customer the way you expect to be treated?  We think so!

Give MI Printing a call at 623.582.1302 to talk about your next printing project.  We are happy to answer your questions.  You educate us about your business needs and we will educate you about the best use of your printed materials.

Presented By
MI Printing
Phone: 623.582.1302

Tuesday, May 15, 2012

Every Door Direct Mail From USPS

With Every Door Direct Mail from the U.S. Postal Service, you can reach every home, every address, every time. Find the customers that matter most.

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail service from the U.S. Postal Service, you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don't even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.

Choose The Option That Is Best For You

Every Door Direct Mail – Retail - Most local businesses choose this service. It's our simplest, most cost-effective option. Every Door Direct Mail – Retail lets you send up to 5,000 mailpieces per day and doesn't require you to purchase a postage permit. What's more, you can take your mailings right to the front counter of the Post Office that serves the neighborhoods you want to reach. You can pay for postage with cash, check, or debit card.

Every Door Direct Mail - This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit .

What Every Door Direct Mail Brings To Your Marketing Efforts

Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers.

As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes, making it ideal for anything from a quick sales announcement to an in-depth product story.

Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more — all of which can help bring customers to your door.

Sound like a great way to reach your customers in your area?  Give MI Printing a call at 623.582.1302 to get you started with The U.S. Post Office’s Every Door Direct Mail.

Presented By
MI Printing
Phone: 623.582.1302

Monday, May 14, 2012

5 Reasons Direct Mail Works

Yes, we are talking about sending a piece of mail with a special offer direct to your current or potential customer base.

Expiration Date Motivation
Look through your mail.  The majority of offers (the ones from the smart people) have expiration dates on them.  This call to action (use it or lose it) lights a fire under prospects and motivates them to buy.

Exclusive Offers or Rewards
Some special discounts and offers you’ll only find in your mailbox.  So even if you’re on your favorite store’s e-mail list, chances are you’ll be getting a different—maybe even better!—offer in the mail.  I know that always keeps my eyes on what my mailbox is dishing out!

Direct Mail Can Be Very Detailed
Mailing list providers can drill down ridiculous details for your lists.  Most industries find broad information such as average age and income helpful, but other industries need even more.  Your auto repair shop needs to find everyone with a 2008 Chevy Malibu within a 10 mile radius? Yep, we can do that.

Measure – Refine – Measure – Refine – Re-mail!
As old-school as coupons may seem to some in this digital age, their popularity is back on the rise, especially when you combine an economic slump with popular reality shows like Extreme Couponing. When you give a prospect something they have to physically redeem for their offer, it’s a lot easier to trace and record, so you know what works! More importantly what doesn’t.

Target That Demographic
What if you want to use direct mail, but have different messages and offers to send prospects, current customers, as well as customers you haven’t seen in awhile?  If you keep a good database of current and past customers, a direct mail provider like, ahem…us! - can help break up that data and use it to send a “We Miss You” message to lapsed customers at the same time your “Thanks for Your Loyalty” message hits your preferred customers! No Hassle!

Let MI Printing help you communicate your marketing story in your next Direct Mail Piece!.

Presented By
MI Printing
Phone: 623.582.1302

Friday, May 11, 2012

MI Printing: Flyers For All Your Advertising Needs

Quality flyers are among the most used advertising media that can help draw more prospective customers to your business.  It our job to make sure you are satisfied with those advertising materials.  We are proud to produce printed materials that you are proud to distribute.

We can help bring your companies' image into your companies' printed materials used in communication and advertising.

Call Paula at  623.582.1302  to discuss how we can show you our Customer Satisfaction model for your printing needs.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 10, 2012

Marketing Should Be Fun

Explain the story behind your business. This is your opportunity to be creative and brand yourself as ‘normal’ people with a vision and values. People will warm to you if you enlighten them on your back story, and tell the story with a bit of flair & personality.

Add color! Color can be a great emotional communication tool to create a positive vibe around your brand. So, first identify the values of your brand, or objectives of your campaign, and try and choose the appropriate colors that reflect it.

Create Atmosphere. If your aim is engagement then you could try and create a cinematic feel to your marketing.

Create surprises. Create unexpected moments of surprise in your marketing and if possible in your business as well.

Be Entertaining. Come up with ideas that you genuinely feel is interesting/ funny. If you find it entertaining, then chances are others will too.

Interactivity. This is another opportunity to be creative with your communication approach, use your brand to tell a story, and emotionally engage.

Help your story go viral. People share content socially as a means to developing deeper relationships with their friends, or to appear as popular/ cool/ funny/ smart/ caring. So think about creating content that people will be compelled to share.

Always display your contact details. This is absolutely essential. There is something quite open & welcoming about having this info clearly displayed. Plus it’s bound to increase the chances of gaining you more business.

Let MI Printing help you communicate your marketing story in all types of print media.

Presented By
MI Printing
Phone: 623.582.1302

Wednesday, May 9, 2012

Aircraft Towed Banners – Get Their Attention

Looking for a stand-out and very different way to get potential customers attention?  Think about a banner being towed across the sky with your message on it.

While we can’t help with the aircraft or the Sky-Banner here at MI Printing we can sure help with follow-up literature.

As you know we think communicating with your customers and potential customers is the best way to get your business name out there and always be the business your customers think of when they need your service.

What about Sky-high messages. There are several national companies that offer these services right here in the Phoenix metro area.  One of them is  They are a nationwide leader of single or multi-market Aerial Advertising Campaigns, including commercial and personal banner towing messages, skywriting campaigns, and production of aerial banner towing equipment. They have aircraft flying banners in every major market across the USA and can provided a one stop shop or turnkey campaigns to clients nationwide.

They provide production and placement of flying airplane banners up to 5,000 square feet and helicopter banners up to 20,000 square feet. has banner towing aircraft based in every major market in the United States. has flown over 12,500 personal and commercial aerial banners since 1992 in every major city in the USA with over a 99.4% on-time success rate. All offices have 24-hour customer service on standby now!

If you want to know about their services please visit their website  If you want to know more about quality printing please visit

Presented By
MI Printing
Phone: 623.582.1302

Tuesday, May 8, 2012

Brochures Can Open Your Dialog With New Customers

What do you need potential customers and clients to know about your business?

Who You Are
What Your Business Does
Your Location
What Services Or Merchandise You Offer
Your Typical Turn-around Time
When You Are Open
Your Price Structure

The best way to answer their questions and promote a distinct image and impression of your business is with a good color brochure.  That single marketing tool can be used as a direct mail item, a leave-behind sales tool, a promotional pick-up item and in many, many other ways.

Before you can open a dialog with your potential customers you must first get their attention and your brochure needs to allow you to do just that. Always impress customers with elegant printed presentations they will remember.

Nothing better promotes your business or service than a professional, high quality brochure with a well designed colorful message and well-designed layout.

To create a wide-ranging brochure, make sure you write memorable headlines for every panel. Make your brochure read easily with concise paragraphs and bulleted lists underneath your headlines. Always include a strong call to action and if possible include a free or trial offer to entice your customers to visit or call you now.

Also, if you want to make your brochure even more effective, utilize relevant images and include illuminating captions. With your creative and informative brochures, you are sure to attract new customers.

Let MI Printing help you get you message across in one of many styles of printed brochures.  We can get started with a simple phone cal to 623.582.1302.  Ask about our current specials.

Presented By
MI Printing
Phone: 623.582.1302

Monday, May 7, 2012

Never Confuse Karma and Credit

Many people believe that doing good deeds has rewards both during life and afterwards as well.  This belief is common across many religions and goes by different names. 

Some folks talk about “Karma”, here is an explanation; Karma is a law in Hinduism which maintains that every act done, no matter how insignificant, will eventually return to the doer with equal impact. Good will be returned with good; evil with evil. Since Hindus believe in reincarnation, karma knows no simple birth/death boundaries. If good or evil befall you, it is because of something you did in this or a previous lifetime.

Karma is sometimes referred to as a "moral law of cause and effect." Karma is both an encouragement to do good and to avoid evil, as well as an explanation for whatever good or evil befalls a person.

In Christianity we have the Golden Rule; The Golden Rule or ethic of reciprocity is a maxim, ethical code, or morality that essentially states;

One should treat others as one would like others to treat oneself.

This concept can be explained from the perspective of psychology, philosophy, sociology, religion, etc.: Psychologically it involves a person empathizing with others. Philosophically it involves a person perceiving their neighbor as also "an I" or "self." Sociologically, this principle is applicable between individuals, between groups, and between individuals and groups. (For example, a person living by this rule treats all people with consideration, not just members of his or her in-group.) Religion is an integral part of the history of this concept.

In business this concept is a simple carry-over,  treat every customer just like you want to be treated.  Make every customer a happy customer.  Run you small business by that simple principle and you will have a successful and satisfying business.

When you need professional printing try MI Printing and let us show you our Golden Rules.  We look forward to trying to build good karma for your business.

Presented By
MI Printing
Phone: 623.582.1302

Friday, May 4, 2012

Using Door Hangers For Promotions

Door Hangers are a simple and effective message that can be used in a very localized area.  What do you want to do to make your door hangers stand out and get better results?

Create attention with a compelling headline. The best way to capture your potential customer’s interest and attention is through a bold headline. Create an enticing phrase that will highlight the benefits you provide. This will help you convey to people the good things you offer, thus, encouraging them to continue reading the rest of your sales message. Keep in mind that simple words are the better.

Make the copy interesting. Choose carefully the words that you will use on your copy. You don’t have enough space on your hanger to include a lot of words. Just keep the message simple and to the point so you can keep your copy interesting. It’s recommended that you keep a friendly and conversational tone so you can easily engage your readers.

Keep the design sharp but simple. Attracting attention requires a catchy design. You have to make sure your door hanger design is captivating so people will take interest in it. You can take advantage of modern printing techniques such as embossing, foil stamping, and die cutting to give your hanger a unique look. Just be sure not to overdo it. A simple is still ideal.

Make it fun and welcoming. Because your hanger will most likely be placed on doors, you have to make sure it is as welcoming as possible. If you do this, you can easily engage people and compel them to take action at once.

Team up with a competent printer. Resist the temptation to print your door hanger template on your own in the hope of saving money. A professional looking door hanger will require professional printing. Look for a printer that will give you the best printing service you deserve.  May we suggest MI Printing for your door hangers.  Give us a call at 623.582.1302 to get you started.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 3, 2012

Does Your Business Need More Customers?

Does Your Business Need More Customers?  That is one of those questions that really don’t even need to be asked.  I think it is safe to say that all businesses need new customers.  We can all agree, some more than others.

Even if you are selling everything you can possibly make there will come a time when a customer will leave.  It isn’t from a lack of doing something right or wrong on your side, they may no longer need your product or service.

Now to stay a the same level you will need to find a new customer to fill the opening or opportunity left by the departing customer.  In an ideal world it would be nice to have a waiting list and just need to call the person on the top of your waiting list and let them know they need wait no longer.

While on rare occasions businesses do have a waiting list and only need to notify someone on the list, it is very rare. 

On the real side of business marketing you are normally looking to add customers so that that can keep your business on the black side of the ledger.

We have said many times that the first rule of marketing is to “Get Their Attention.”  The number two step is tell the potential customer that you are different and better.  Yes, you need to make “Your Own Best Boast.”

Don’t make the mistake of making marketing about price.  Someone can always find a way to sell cheaper!  What you want to stress is “ BETTER “!  Spend time an educate your potential customer about why the purchase with you is a “BETTER “ purchase.  Your product is a “ BETTER “ product.  Yell that at the top of your lungs! 

Your Product is Better
Your Service is Better
Your Service is Faster
Your Customers Return
Your Customers Promote You “By-Word-Of-Mouth”

Let MI Printing Help You Get The Word Out!

Presented By
MI Printing
Phone: 623.582.1302

Wednesday, May 2, 2012

Use Giveaways in Your Promotions

People always like to get something for free. Right?  You can attract a lot of attention with the right promo.

Before you run away thinking about how much this will cost, take a moment and read on.

How About a Free Air Guitar Giveaway

Objective: Launch a new local radio station with a low-cost campaign to engage young social media users.

Payoff: Wide distribution of photos on social media sites and mention on local blogs.

Radio stations have long been known for doing live, on-location shows at beaches, shopping malls, and car shows as a way to be more visible. But when launching a new station, FM 96.3 in Glasgow, Scotland, showed how far a few dollars and a creative idea can go to help gain attention.

The station set up empty guitar racks around the city with a sign reading: "Free Air Guitar. Take One." It was clever enough to get noticed. It was also an idea that was very much in keeping with the spirit of a rock station and its listeners who might be given over to air-guitar solos in the privacy of their own bedrooms.

Photos of the racks popped up in the local newspaper, on blogs, and social media pages, along with numerous comments mentioning how they would have to check out the new station.

Give MI Printing a call and see what we can dream-up for your next printed media promotion.

Presented By
MI Printing
Phone: 623.582.1302

Tuesday, May 1, 2012

Marketing with YouTube

One comment we hear a lot is how hard it is to market a small business.  It can be a challenge, there is no question about that.  Everyone agrees that it is hard to reach the top of the Google Search Engine.

But it can be done and a good combination is to use social media and YouTube.  If you want a good example, a young singer from here in Sedona Arizona.  Her stage name is Sophia Angeles.  Take a break and go to Google and type in Sophia Angeles.  We will wait while you do that.

Are you back?  What did you find? Last time I checked she had the top seven listings in Google.  Not bad for a fifteen year old high schooler from Sedona.

Notice the results are a mix of social media and YouTube.  Is she using a normal web site as well?  No not yet.

When it comes to promotion using brochures and flyers make sure you list your web site on all printed material.  Make sure when they visit your web site they find lots of social media and a good collection of YouTube videos.

Will It Blend is a great example of using YouTube to promote a mundane product. No matter what you sell, be it products or services you can do entertaining and informative videos that will promote your business.

If they aren’t talking about your business then they may be talking about your competition.  Call MI Printing and let’s get them talking about you.

Presented By
MI Printing
Phone: 623.582.1302