Friday, November 30, 2012

1000 #10 Business Envelopes MI Printing



Business Envelopes, #10 White Envelopes 1000 for just $52.00 Black Ink on front from customer supplied art (PDF Format) plus Sales tax if applicable. To receive discount please mention this ad. Offer good through November 30. 

Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope.  There’s something about receiving a custom printed business envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper.  In fact, correct envelope printing adds greatly to the image and credibility of a company.

While your letterheads are standards for businesses and companies, the envelopes that carry that important document can not be a poor quality product.

Business envelope printing is crucial because it contributes to the image of professionalism and reliability that a company projects. The image of a company can be picked up from the documents that they produce and use in communications with the public.

Your company's formality and credibility is also reflected in your envelopes.  Envelopes in fact, have the power to affect a response from the recipients whether its favorable or not.  Depending on the look, appearance, color and quality, your envelope can greatly influence the way your recipients think about you and your company's message.

Contact Matt or Paula at MI Printing for help with your professional quality business envelopes. 623-582-1302

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Thursday, November 29, 2012

Holiday Marketing Mayhem Those Dangerous Trees


If a tree falls on the highway, and no one hears it, can it still be "Mayhem"? Yup, especially if it's Dean Winters playing the perfect Douglas fir, all trussed up in netting, a sight that's positively terrifying at first and then turns a bit dark in this holiday spot.

Now consisting of more than a dozen commercials, the "Mayhem" campaign for Allstate from Leo Burnett advertising may be the most consistently inventive work on the air these days. The Mayhem metaphor is a monster concept, and it keeps on going.

Like a twist on a ditsy acting exercise, Winters has played a deer, a key and even a foaming espresso. The ingenious setups and clever writing allow the former Oz actor, always in a sharp black suit and crisp white shirt with black tie, to show his true acting chops. The details are great too, the butterfly bandage on Mayhem's face in this holiday spot a great festive touch.

This latest holiday spot in particular shows that Mayhem is not a literal anything -- and is an equal opportunity troublemaker. Mayhem is the chaos that ensues from unexpected problems and accidents.

In this Allstate mayhem spot, after being carefully chosen by the perfect Tree Family Singers, Winters is trussed and placed atop a minivan. He loosens his twine and falls off while the family in the vehicle is in mid-carol, oblivious to any trouble. And then he becomes the problem of the innocent driver who, out of nowhere, has to swerve on the ice, and wreck his car, to avoid the big, dark bundle suddenly lodged there.

The tone -- funny, dark, scary, knowing, is hard to achieve and even harder to sustain. But it does jar us into recognition, and hits home: you might want to pay more for your insurance, ho ho ho.

Give MI Printing a try to work on your very next business printing project.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing, LLC 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Wednesday, November 28, 2012

Target Price Sensitive Consumers


It is true that some folks will only make a purchase after tons of research into who has the lowest price and that is the single bottom line for a purchase.  None of us like to pay too much for an item.

When it comes to buy a particular item you can use price as at least part of the purchase decision.  When you sell items that other stores also sell the lowest price can result in the most sales. But, at what price to your bottom line.

The old saying “We lose money on everyone we sell, but, we make it up in volume.” May bring a smile when talking about sales ideas… it would mean that a business who takes that too much to heart is doomed to failure.

Using some of your items as loss leaders will work to stimulate traffic you must make sure the “traffic” makes other profitable purchases to offset the leader loss.  Many items require support or add-on purchases to work.  These additional items can bring the total purchase into profit.

A coupon, gift card or discount program can help to make sure that customer are reward with special prices and your store still stays in the black.  You can offer every customer a coupon useable on their next visit to promote sales of your items that can be tied to items you need to move.  You can make sure that the coupon can be used to bundle items that are promoted with additional full price profitable bundles.

People will be shopping for others during the holidays and expect to get nothing less than great deals. There an expectations that all businesses offer seasonal promotions, and they won't want to pay full price. You should prepare yourself financially ahead of time to go with the flow and offer larger than usual discounts. You'll land more clients and customers and help to gain even more loyalty from your repeat and future customers. 

It is also important to note that although the buzz around the holidays usually involves retail companies, other companies can still benefit. While most people won’t be focused on buying life insurance or seeking legal services during the holiday season, their eyes and ears are still more open than usual. Your customers may come into your company after the holidays, but your holiday marketing could have the trigger that resulted in the new business.

If you would like to make of a list of marketing ideas that have worked for you, we will be happy to look them over and compile them with others and share them in future blogs.  Yes, of course you will get credit for your ideas if you like.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Tuesday, November 27, 2012

Staying Top Of Mind


The single most important reason that people will make a purchase at your business is that they think of your business when they decide to make “A” purchase.  While they are at your business then it is up to you and your staff to make the most of each customer visit.

So how do you stay Top Of Mind?  Some businesses use traditional advertising to remind and attract their customers.  The advertisements not only list the who, what, where, when and the why of the business they tend to be about making the purchase at a reduced price.  Other businesses do the same type of marketing.  This tactic reduces the profits of the “sale” items.

Some innovative business use a completely different approach to stay top of mind.  They sell the customer a very special type of advertising.  Yes, that is correct, they sell their ads to the customer. How many times to you see a person out and about wearing a T-Shirt with a brand name or business name as the primary message.  Getting your customers to both purchase and wear your ads as they go about their daily lives is a very effective form of advertising.

Do you have ad shirts for sale?

The Logan’s Roadhouse has a novel way to stay top of mind.  Many of their ice cream and brownie desserts are sold in a cute little souvenir buckets complete with the chains logo.  They are put to use as a playthings or a useful storage container for paperclips on your desk.  In either case you are seeing their logo and, at least subconsciously, remembering both the taste experience and where it occurred. 

Using a Coupon


If every customer is thanked by receiving a “thank you coupon” with their check or receipt you will find  they are more likely to return than a customer who is simply thanked.  Using can target the coupon use to a slow time of business or to move stock that is spending too much time on the shelf.

Social Media

Most business have found that using social media is an effective way to stay connected and communicate with their customers.  One step that is necessary is to get your customers to join you on your social media channel.  Why not invite every customer to join.  Use a message on your receipt itself. Use your URL http://www.facebook.com/pages/MI-Printing-LLC/266200583411345

No matter how, use methods that remind your customer that you will be happy to see them return.

Let us help you Stay Top Of Mind!  Call MI Printing 623.582.1302 and lets us be your local resource.

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Monday, November 26, 2012

Made In The USA – Badger Clamp


The Badger Clamp was first conceived in October of 2007 by the inventor following a spinal cord injury that caused him to have limited abilities. The goal was just to provide him a quick way to be able to lift and move objects in his garage and basement that he normally would have done himself by hand. When friends and family seen the device they were sure they had not seen anything like it before and started thinking up different ways they could use it. Extensive research was done on patent searches to ensure the Badger Clamp would not infringe on an existing patent and it was found that it is a unique product. Keldebre Products LLC was formed to manufacture and market a new product that is called and will carry the trademark name "Badger Clamp". A Patent application was filed in the spring of 2009. The Badger Clamp is patented, U.S. Patent No. 8,196,272.

The Badger Clamp is a hand tool that clamps and locks on a joist, rafter, stud or other wood structure. It provides a quick, temporary or permanent, means of attachment for hanging, lifting or pulling up to 1000 pounds.  Made from zinc-nickel plated steel components, the Badger Clamp is a very durable product that will provide the user with a high quality tool designed to last a life time.

People who seen our first pre production run of the Badger Clamps compared to the market ready production Badger Clamps ask, “what happened to the nice shinny silver finish”. Well this is what happened with that finish. The first run was plated with a bright translucent zinc electroplate. And they did look real nice but lacked durability. The electroplated zinc-nickel finish is more of a dull grayish finish. By adding nickel into the zinc the plating is more wear resistant and can withstand being used on a regular basis. Engineering standards ASTM B 633 for zinc plating: no red rust after 96 hour salt spray test. Engineering standards ASTM B 841 for zinc-nickel plating: no red rust after 500 hour salt spray test. Roughly five time the protection. Bottom line is, zinc-nickel cost about two and a half times that of bright zinc and does not look as nice but we think it’s worth it to provide a long lasting quality tool.

Keldebre Products LLC, P.O. Box 62, Ionia, Michigan 48846-0062
http://badgerclamp.com

Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Friday, November 23, 2012

MI Printing: Special Custom Business Cards



1,000 Business Cards, Full Bleed. 4/4 (Full Color Both Sides), 14 pt UV Coated Just $57.00 from customer supplied art.   No one will mistake these cards for homemade ones!

At MI Printing we can take care of all of your business card needs far beyond just simple black on white.  They say you simply aren't in business without your business cards. Need to know more about all the uses for business cards?  Learn about the many options for your cards.  Please give us a call at 623-582-1302.

Sales tax, if necessary, not included.  Please mention this ad when calling to order.  For best results a PDF file is required for the customer supplied artwork.

Offer Expires:November 30, 2012

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MI Printing
Phone: 623.582.1302
http//printinginaz.com
Email: sales@printinginaz.com

Wednesday, November 21, 2012

Advanced Holiday Marketing


If you wish to advance your holiday marketing, but don't have the famous “deep pockets” for it, these tips are for you. 

Here are five easy ideas that time-wise take maybe a couple of your coffee breaks. Results? You will be nicely surprised by what a big impact these small ideas can bring to your business and holiday sales.


Use a Holiday Message To Communicate
Having the right message can turn an uninterested visitor into a loyal customer. Make sure you are maximizing the power with an appropriate and seasonal holiday message. 

Holiday Copy Considerations
Ad copy should also be modified to fit with both the type and device. It is possible that smartphone users are further down the list, especially if they are conducting a local search indicating they may be in the vicinity of a retail location and ready to buy. Call to action should be more urgent in this case, which would not necessarily be appropriate in the wider campaign.

Add a Physical Holiday Theme
The idea of using holiday d├ęcor to dress up your store may sound trivial, but the impact is big. Use our holiday outfits for your staff as well.

Highlight Special Deals
Sales ambassadors are known for their ability to focus visitors attention to your specials and help customers find what they are looking for. Customers will become more rushed and frustrated as the final shopping days wind down. Why not use that power to pitch your deals and maximize last minute sales for holidays?

Spread Holiday Cheer with Your Emails or Social Networks
Use online tools to send a personalized email to customers or add a touch of holiday spirit to your social network profiles and fan pages. A holiday-themed email series is a great addition for holiday promotions, season's greeting messages, or thank you notes to customers or social followers.

Want help with your next print advertisement?  Call MI Printing 623.582.1302 and lets us be your local resource.

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Tuesday, November 20, 2012

The Thanksgiving Budget


American Farm Bureau Federation reported that the average retail cost of menu items for a classic, home-cooked Thanksgiving dinner (with turkey, stuffing, cranberries, pumpkin pie, and standard trimmings for 10 guests) was $49.20. For busy families that had little time to cook their own dinners, ready-to-eat Thanksgiving meals from supermarkets and takeout restaurants averaged $50 to $75.

Competition is fierce among retailers, brands, and restaurants looking to capture a greater piece of the Thanksgiving pie (shopping that is) this season. One way advertisers can get the most out of their advertising budget is by targeting Thanksgiving diners with ads that speak to the audience’s specific tastes in food, whether it’s modern dishes or classic comfort food.

Knowing that the Phoenix Metro area, tops the list of cities with many foodies is a great advantage to restaurants, brands, and retailers. Take a national restaurant chain that’s running a promotion for a complete, hassle-free Thanksgiving meal. The chain may use the lists of cities interested in gourmet and comfort foods to develop targeted ads that resonate with each different city. 

Although a promotion for old-fashioned mashed potatoes may not hit home with the Phoenix audience, an ad that highlights the restaurant’s twist on a traditional item, perhaps macaroni and cheese with white truffle oil, fontina cheese, and panko bread crumbs, may be highly successful.

Comfort foodies have college educations or advanced degrees too, but they also:

• Have children

• Make between $40,000 and $60,000 per year

• Enjoy the basics, such as macaroni and cheese, mashed potatoes, meatloaf, and spaghetti

• Cook for their families using common ingredients

Consumers will be served a heaping helping of shopping opportunities with their turkey this Thanksgiving, once a day reserved for family, food and football. More bricks-and-mortar stores than ever are expected to be open for business on Thanksgiving, and email-marketing firm Responsys said 80% of major retailers will send messages on the holiday this year, up from just 45% in 2009.

Need to have a creative twist to your next commercial printing job?  Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302. 

Presented By
MI Printing, LLC 
Phone: 623.582.1302
Email: sales@printinginaz.com

Monday, November 19, 2012

Made In The USA – Howard Kauffman Turkey Farms


Yes, it is that time of year again, when the family gathers round the table and we all enjoy the traditional Thanksgiving dinner that includes the iconic turkey.

The United States is the world’s largest turkey producer and largest exporter of turkey products. While exports are a major part of the U.S. turkey market, domestic consumption is higher than any other country, at more than 16 pounds per person.

According to the USDA, turkey production in 2011 was 7.32 billion pounds and valued at $4.99 billion. The top turkey producing states based on number of birds raised are Minnesota, North Carolina and Arkansas.

Kauffman Turkey Farms is one of the last remaining independent family owned and operated  turkey farms with its own dressing plant in the country. Providing fresh dressed turkeys to the Northern Illinois area for over 70 years. This big, beautiful tom turkey, displayed by Robert Kauffman, is only one of thousands that are range grown here on the Kauffman Turkey Farm. 

Their turkeys are grown from one day of age until they are dressed in the farm's federally inspected plant. They raise their birds with the emphasis on quality. This means that the turkeys grow more slowly and develop a richer flavor and denser texture. 

To be designated as range grown, poultry has to have access to the outdoors. This can be as meaningless as leaving a door open to a small pen. People driving by the Kauffman farm can see for themselves how they keep over 20,000 turkeys on open range. However, later in the year flocks are not grown outdoors as they will be too small to face the harsh year-end weather. They do receive extra room, and of course expert care.

Their yearly production of about 80,000 turkeys makes them the largest  turkey farm in Illinois.  Howard Kauffman started his first flock of turkeys in 1933.  The largest turkey they have ever raised dressed out at 50.12 lbs.

Howard Kauffman Turkey Farms Website: http://www.hokaturkeys.com/

Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Friday, November 16, 2012

Special: Custom Advertising Banners


Custom Advertising Banners, Full Color, Full Bleed, 2 x 8 outdoor banner with grommets $58.00 from customer supplied art. Please mention the ad to receive the discount. Use these banners to get more Attention and Exposure at your next event!


At MI Printing we can take care of all of your business printing needs.  Fast Turn Around, Great Service and Fair Pricing are what we are known for.

Need to know more about all the uses for business banners?  Learn about the many options for your trade shows and events.  Please give us a call at 623-582-1302.

Sales tax, if necessary, is not included.  For best results a PDF file is required for the customer supplied artwork.  Please call if you have questions about setting-up for large displays and banners.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com

Thursday, November 15, 2012

Forms Help The Work Flow


Many businesses seem to think a computer can solve anything, track anything and even find anything.  If everything came with a bar code. People too, that might work.  Truth is not everything is ready to be tracked by your friendly neighbor computer.

One thing is for sure businesses need to have an understanding of what comes into the business and what and how it goes out.  Different types of business have very different needs when it comes to stock and inventory.  Not just manufacturing business places are affected.  Restaurants need to understand what happens with the many ingredients that go into making a completed dinner for any given customer and only then will they truly understand the real cost of any given meal.

It is your costs that truly determine the gross and net profits rather than the selling price of any given object or service that is sold.

While a simple sheet of paper will contain the basic information you need you will find that a form is likely to be filled in and turned in than an informal sheet of paper.  The form adds an importance to the tracking process that is missing in a plain sheet of paper.

To properly bill a client you need to track the time and materials used to create that clients job.  Once you have the tracking data you will understand what is the overall cost of production.

Before printing a tracking sheet you want to spent time thinking about the information you want and need to track.  Using a test form first is vital to make sure you are getting all of the information you need.  Even the first printing run of the formal form needs to be small to make sure that it is working as expected.  When the form is fully tested you can then do a full press run.

Let MI Printing help you with your inventory and tracking forms! We are ready to help you with all of your everyday commercial and business printing needs.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Wednesday, November 14, 2012

Marketing Mayhem – Danica’s Phone Number

Nationwide Insurance has teamed with Dale Earnhardt Jr. and Danica Patrick for an auto insurance television ad that is one of the most successful and talked about to be featured in years.

While Danica talks about the benefits of using Nationwide Insurance’s vanishing deductibles NASCAR team pit box location sign replacements are moved aside and the last one reveals Danica’s phone number 480-388-0988.  Dale Earnhart is shown as the jokester who did the prank. 

If you call the number it is a recording of Danica Patrick who promises a lucky few will actually get a call back. The voicemail states, "If you’d rather leave me a message with your thoughts on how I could get Dale back, that’d be great. If I like your idea, I might just personally return your call.”  Oh yes, and there is a Nationwide mention.

The ad has all the hallmarks and response that makes it one of those that are remembered and talked about for years. An advertiser can ask for nothing more than an ad that goes viral and becomes one that is talked about far beyond the TV exposure.

What makes an ad memorable?  Humor is definitely the most often used word to describe what makes a commercial message memorable. Another word that come up a lot is “tagline.” The use of an iconic character need to be an integral part of making a commercial stand out from the pack.  It seems that this Nationwide ad has all those and more.

The curiosity to find out what happens when you call the displayed phone number is just too great to pass up.  Yes, of course, that Danica is a male heartthrob who has a very high TV Q rating, is perfect casting.  You can see the ad on YouTube: http://youtu.be/fsvWDR8jUU0

Keep this great example in mind when you do your next advertisement.  You can apply these ideas to any form of advertising. 

If you are looking for a great business printer for your business. Please give us a call at 623.582.1302 and see how we can help you solve your other business needs.  Thanks!

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Tuesday, November 13, 2012

Shop Small Saturday November 24th


MI Printing is encouraging holiday shoppers to support your local small businesses by taking part in Small Business Saturday.

Now entering its third year, Small Business Saturday falls on the Saturday after Thanksgiving, between Black Friday and Cyber Monday, a day dedicated to supporting the local, independently owned businesses that add character to neighborhoods across the country.  This year Small Business Saturday will be November 24th.

MI Printing is making a statement of support for this event again this year. We want to outline a number of ways that shoppers and retailers alike can get involved and support each other:

Shop Small: By shopping small, you are showing your support for small businesses and creating good will within the communities where you work and live. Make a day of it by shopping with friends and dining out at your favorite small restaurants.

Business owners, make the day your own: Small businesses are known for having outstanding customer service and offering unique products. Think about having special promotions and join forces with neighboring small businesses to create a block party or special holiday events.

Don't forget to leverage Small Business Saturday marketing tools on www.facebook.com/shopsmall.

Spread the word: Sign up for email updates at www.shopsmall.com and make sure to "Like" the Facebook page. Tell your family, friends and loyal customers about Small Business Saturday on your social networks.  Most importantly make sure you participate and support your local small business on Small Business Saturday November 24th.

We want to recognize American Express for their support of local small businesses.

We want to make sure that all small businesses are a healthy part of the local economy.  Make sure your message is a match to the buyer you expect.  Call MI Printing and let us help you make those choices.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Monday, November 12, 2012

Made In The USA - Klein Tools, Inc.


Since 1857, the company operated by Mathias Klein and his descendants to the fifth generation, has grown and developed along with the telecommunications and electrical industries where Klein pliers first found major usages.

Today, Klein Tools, Inc. represents much more than Klein pliers. The company's product line has broadened to include virtually every major type of hand tool used in construction, electronics, mining, and general industry in addition to the electrical and telecommunications fields. Klein Tools also supplies a line of occupational protective equipment, which is exhibited in a separate catalog.

Internationally, Klein's products are available around the world through a well-established network of agents and distributors who stock the products that are required for their particular markets. Klein's reputation as a leading producer of professional-quality products is global.

Perhaps the only job Mathias Klein ever did "halfway" involved the first tool he ever made, which was — in fact — one half pair of pliers. A broken side-cutting pliers was brought to his forge shop by a telegraph lineman. Mathias Klein forged and finished a new half for the tool, riveted it to the old, and the lineman went on his way. Shortly thereafter the lineman returned. The other original half of the tool had now broken and Mathias Klein forged the second pliers half, producing the first complete Klein pliers.

In 2011, Klein opened the Advanced Manufacturing Technology Center in Mansfield, TX, adding to its growing number of US facilities. This newest facility is dedicated to the deployment of cutting edge manufacturing processes and advanced research and development.  Currently Klein has nine manufacturing plants in the U.S.

Today, the Klein brand is the #1 preferred hand tool in the electrical industry, as well as one of the leading brands used in the maintenance, construction, and industrial trades. Loyalty to Klein Tools is strong due to Klein Tools' commitment to professional tradesmen; professionals feel the difference every day.

Website: http://www.kleintools.com/

Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email:sales@printinginaz.com
http://printinginaz.com

Friday, November 9, 2012

1000 #10 Business Envelopes MI Printing


Business Envelopes, #10 White Envelopes 1000 for just $52.00 Black Ink on front from customer supplied art (PDF Format) plus Sales tax if applicable. To receive discount please mention this ad. Offer good through November 30. 

Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope.  There’s something about receiving a custom printed business envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper.  In fact, correct envelope printing adds greatly to the image and credibility of a company.

While your letterheads are standards for businesses and companies, the envelopes that carry that important document can not be a poor quality product.

Business envelope printing is crucial because it contributes to the image of professionalism and reliability that a company projects. The image of a company can be picked up from the documents that they produce and use in communications with the public.

Your company's formality and credibility is also reflected in your envelopes.  Envelopes in fact, have the power to affect a response from the recipients whether its favorable or not.  Depending on the look, appearance, color and quality, your envelope can greatly influence the way your recipients think about you and your company's message.

Contact Matt or Paula at MI Printing for help with your professional quality business envelopes. 623-582-1302

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Thursday, November 8, 2012

Thanking Your Customers!


When was the last time you thanked a customer?  Yes, I know you try to make sure that you say thank you as a customer makes a purchase or exits your business.  Most businesses do.

The key to that is that most businesses do just that, a spoken thank you on exit.  It is sure better than not doing it.  But, don’t you want to set your business apart from the “crowd?”  You know that staying top of mind is always good for repeat business.  In point of fact, staying “top of mind” is the primary trigger that will bring about repeat business.

You appreciate your customers, of course, you do.  Have you told them that?  If you don’t capture your customers’ contact information there is no way to be able to go beyond that spoken thank you.

Yes, customers want to make their purchases in a quick and clean process and not feel hassled at their check-out.  The nature of some business is the customers tend to stay anonymous.  Grocery stores found a way to move their customers from being nameless and faceless to being truly known by using “reward cards” as part of the checkout process.  The data they collect is used to not only thank the customer but reward them in many ways.

Any business can apply that idea to their sales process.  It will allow you to communicate with your customers.  Which brings us back to thanking your customers.

Take a moment and pick a few customers and handwrite a “thank you card or note,” put it in an envelope, stamp and mail it.  Make sure the card or note contains “your” contact information (You can simply put in a business card). Next step is to wait for the results.  Many if not all of the customers will contact you and communicate how much they appreciate you reaching out to them.  Some will do that in person as they make their next purchase.

While email is an important way to communicate with customers don’t try to use it as a substitute for this particular “thank you” program.  There is something very special about getting that physical envelope in the mail and opening it to find a heartfelt thank you.

You can use this to get a return from a group of customers who have, for whatever reason, become a stale customer.  In this case you might want to include a coupon to help spur their return. You may even receive some great suggestions from this group on how to improve things about your business that may have caused them to leave or just forget to come back.

Let MI Printing help you get your thank you message across using a printed card with a writing area.  You can get started with a simple phone call to 623.582.1302.  Make sure you ask about our current specials.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Wednesday, November 7, 2012

What Do Colors And Your Brand Say About Your Business


Many of the prominent brands in the world are defined by their colors.

As a recent ad campaign from UPS featured the slogan, “What can Brown do for you?”

Think of McDonald’s golden arches, the name Jet Blue, these companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a business owner, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research, time and time again has found that different colors provoke very different reactions in people. 

The Baltimore Ravens use purple in their logo and purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put colors under the microscope to find out how each color can help you connect with your consumers.

Eighty-five percent of customers say that color is one of the primary factors that they consider when choosing to buy a product.

Color can increase brand recognition by 80%.

Colors can even entice the right “type” of customers. Using orange in your ad will entice impulse shoppers, so use shades of orange for big sales. Budget focused shoppers respond best to navy blue and teal.

Warm colors like oranges and browns are inviting and reassuring to shoppers, while cooling colors like green and blue can have a calming effect.  It is also known that blue colors invoke a feeling of trust in many customers.

Bright colors like yellow and red grab customers' attention, stopping them in their tracks before they breeze by a product display. That's because yellow is the color first perceived by the retina. Red, of course, has long been associated with stopping, whether it's on a traffic signal, emergency vehicle or store design.

Your printed materials work the same way.  Your choice of colors, font types and sizes have somewhat the same affect on the viewer.  Make sure your message is a match to the buyer you expect.  Call MI Printing and let us help you make those choices.

Presented By
MI Printing, LLC 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Tuesday, November 6, 2012

Made In The USA – Nordic Ware


At Nordic Ware, they are proud to manufacture their products in America because they believe that keeping jobs in this country benefits everyone. Nordic Ware is also providing jobs for hundreds of people in America at a time when most manufacturers have moved overseas.

Nordic Ware is a family-owned, American manufacturer of kitchenware products founded in 1946. From our home office in Minneapolis, Minnesota, they have marketed an extensive line of quality cookware, bakeware, microwave and barbecue products for the last 60-plus years.

Nordic Ware's first products were ethnic bakeware products such as their Rosette Iron, Ebleskiver Pan and Krumkake Iron. An innovative manufacturer and marketer, Nordic Ware is best known for its Bundt Pan. Today, there are nearly 60 million Bundt pans in kitchens across America. Nordic Ware, a pioneer in microwave cookware, introduced the patented Micro-Go-Round (automated food rotator) and revolutionized microwave cooking. Nordic Ware expanded its product line to include over 50 microwave accessories.

In addition to their Bundt pans and microwave cookware, Nordic Ware offers a complete line of conventional cookware, ovenware, bakeware, indoor/outdoor barbecue cookware and specialty kitchenware distributed worldwide.The Nordic Ware name-associated with quality, dependability and value is recognized by millions of homemakers. Today 2 out of 3 American households own and use Nordic Ware products! In addition to consumer kitchenware products, the Nordic Ware Industrial Coatings Division is one of the country's most respected coating applicators. Their extensive finishing technology and history of quality, innovation and consistency in this highly technical and specialized area makes them a true leader in the industrial coatings industry.

Since founding Nordic Ware in 1946, our family has prided itself in providing long-lasting quality kitchenware products, which will be handed down through generations. Their business is firmly rooted in the trust, dedication and talent of their employees, a commitment to using quality materials and construction, a desire to provide excellence in service to their customers and the never ending research of consumer needs.

We don’t have bakeware at MI Printing but, MI Printing can help with all of your printed business marketing materials.  Give us a call at 623.582.1302 so we can Make it in the U. S. A. just for you.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Monday, November 5, 2012

Advertising Following An Election Cycle


 As small local business have found it has been nearly impossible to buy advertising on local radio and television stations.  Almost all the available air time was purchased by the candidates running for national, state and local offices.

Polls have shown that people are tired of the advertising that is running almost constantly and have begun to tune out the advertising messages.  Businesses running ads need to be aware that “tune out” for traditional media messages will not go away just because the political ads not stopping.  It will take weeks for the audience to recover and begin to enjoy the media advertising messages.

The simple answer is to switch your messages to those that are more personal in nature and in a printed format.  Coupons that can be handed out at the time of a purchase are a great method of saying thank you we appreciate your business.

Your consumers appreciate that response as they make their purchases and more likely to come back again.  You have said you appreciate them and have given them a tangible reason to return to your business.

Coupons are a great way to bring new customers to your store, reward loyal customers, or move overstocked or discontinued items. Specials that feature a certain value for minimum purchases, specific items, for a specific amount, a percentage off, or even free shipping can be part of your messages to your consumers.

You can apply the coupon offer to all items in your store by a percentage amount, or choose to include or exclude target items. You can be as creative and open or restrictive as you need to be to promote sales and yet protect your bottom line.

Of course MI Printing can help with all of your printed marketing materials.  Give us a call at 623.582.1302.

If you would like to make of a list of marketing ideas that have worked for you, we will be happy to look them over and compile them with others and share them in future blogs.  Yes, of course you will get credit for your ideas if you like.

Presented By
MI Printing, LLC
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Friday, November 2, 2012

MI Printing: Special Custom Business Cards


1,000 Business Cards, Full Bleed. 4/4 (Full Color Both Sides), 14 pt UV Coated Just $57.00 from customer supplied art.   No one will mistake these cards for homemade ones!

At MI Printing we can take care of all of your business card needs far beyond just simple black on white.  They say you simply aren't in business without your business cards. Need to know more about all the uses for business cards?  Learn about the many options for your cards.  Please give us a call at 623-582-1302.

Sales tax, if necessary, not included.  Please mention this ad when calling to order.  For best results a PDF file is required for the customer supplied artwork.

Offer Expires:November 30, 2012

Presented By
MI Printing
Phone: 623.582.1302
http//printinginaz.com
Email: sales@printinginaz.com

Thursday, November 1, 2012

Minimize Marketing Mayhem or Not


We have all heard of K.I.S.S. or the idea that Keep It Simple is the best way to do just about everything.  It would seem that the term Marketing Mayhem would surely be talking about the antithesis of that very idea.

Yet applying the term Marketing Mayhem is currently working very well for several national marketing campaigns.  The most notable is, of course, is insurance commercials.  In the past we have also seen the wireless “Can You Hear Me Now?” advertising be very successful.

We also want to remind you of another advertising statement.  As long as they are talking about you it can’t be all bad.  This goes along with the statement of “All publicity is good.”

So for you the basic question is, “Are they talking about my business?”  If no one is talking about or thinking about your business your traffic will be down or even nonexistent. 

So any technique used to change that state of mind and being is very valuable to your business.  One could say that if you had a thousand flyers printed and then scattered them all over a parking lot it would elevate your business name to the forefront of many peoples minds and the story would spread wildly among their friends.  It would be a appalling story and many people would protest the method and could even lead to a fine for littering.  It would, for a while, lead to your company being a household name.  

The downside could be a backlash of emotion that would lead people to boycott your business.  Using Marketing Mayhem can be a double edged sword.  You never want to push people over the edge with what they think about your business.

Keep in mind, it doesn't matter how good you are, if people don't know about you, you won't sell your products or services ... Marketing Mayhem – It's the game you need to win.  So spread the word… every day, day in and day out.

If you are looking for a great business printer for your business flyers and brochures. Please give us a call at 623.582.1302 and see how we can help you solve your other business needs.  Thanks!

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com