Friday, May 31, 2013

MI Printing Special: 15% Off Custom Carbonless Forms

15% Off Custom Carbonless Forms.  Please let us know what type of padding you expect for your forms.  For best results a PDF file is required for the customer supplied artwork. Please refer to this ad when calling. Offer expires June 15, 2013.

At MI Printing we can take care of all of your carbonless needs far beyond just carbonless forms.  These can be used for employment applications, order forms, job tickets, invoices, estimates or proposals. If needed, backside printing is available.

Need to know more about all the uses for carbonless forms contact us at MI Printing. 

We are ready to help just give us a call at 623.582.1302 for our current special pricing on carbonless forms.

Presented By
MI Printing 
Phone: 623.582.1302

Thursday, May 30, 2013

Learning To Be Your Own Boss

When you ask a typical small business owner why they started their own business many of them have a simple answer… They wanted more control over their own life.  They thought that being the boss would mean just that.  They could do a better job at running their life than working for someone else.

There is a simple saying that tends to sum it all up, “bad day of self-employment is better than a good day as an employee.”

Often, we become the boss to pay our bills and have a better life. The pay-off is not only in money. It is in a feeling of freedom and personal value.

It is small business, not large corporations or governments, that are creating most of the new jobs in the U.S. Small business owners seem to be able to find and follow trends better than big businesses. Self-employed people are more flexible and are willing to make changes to meet the needs of a changing world.

Learning to be the best boss you can be whether you are a one man shop or having a small work force that you need to run your business is a complex process.  There are many, many books on the topic.  It is a true area where on the job training is the best training.  

Father, Mother, Friend, Teacher, Disciplinary and Disciple... As a boss you have to be them all. There are days when you will feel like the mother or father (age doesn't matter here). There are days when we need a collaborative vibe and sit with coffee around a table brain storming or problem solving. There are days when you have to make sure everyone understand the goals, tasks at hand and the true business direction. There are days when you have to discipline those 10 years older than you. The most important days though, are the ones where you are the disciple. These are the days when our insanely talented workforce teaches you things you never thought you would know.  To steal a phase; you don't know what you don't know.

In the true spirit of “on the job training” a good boss learns from his mistakes as well as the mistakes of those around them.

Being you own boss is hard; it requires a foolproof knowledge of your business, your clients and your goals. Being a good boss is even harder; it requires a foolproof knowledge of both your own and your team members' individual strengths, weaknesses and styles. And then putting all that to the very best use!

If you are looking for someplace to have your Business Communication needs printed give us a call here at MI Printing 623.582.1302.

Presented By
MI Printing 
Phone: 623.582.1302

Wednesday, May 29, 2013

Business Networking, Your Business’ Life’s Blood

We know that you have heard that “Networking” is essential for your business success.  When was the last time you have acted on that Networking advice?

We need to be very clear that we aren’t talking about reading one of the books on Business Networking.  We are talking about a real rubbing shoulders with, shaking hands and asking question “Networking Event!”

What you need to do is attend events where there will be business owners or decision-makers to buy your product or service. Don’t waste time attending all events as there will be a lot of events where people are just not suitable as a business partner or purchaser.

You need to make sure that if you are shy that you need to get out of your comfort zone. Walk up to people that you do not know and introduce yourself. Introduce yourself with a firm handshake, look them in the eyes and say your name and company name.  Don’t rush to tell them about you and what your business can do for them. After they introduce themselves, ask them questions about their business.

Questions Like:
1. How did you get started in that business?
2. How long have you been doing that?
3. What do you like best about your business?
4. Questions related to the subject of the Networking event.

Make the conversation all about them and not you. People love to talk about themselves. If you allow them to talk about themselves and their business, you will be remembered as someone who took the time to get to know them. 

Networking is never about the quantity of business cards you come home with.

After the event, send a follow-up email, “snail” mail a handwritten note, or call to make an appointment. This follow-up should happen on the next business day after the event. 

The follow-ups should be short notes to remind them of where you met, wish them success in their business, and remind them of what you do. Consider inviting them to other networking events so you are offering them value and not just trying to entice them to buy from your business.

If you need help with your business printing needs make sure MI Printing is the printer to consider for your next printing job.  We can start with a quick phone call to 623.582.1302.  We want to say “Thanks In Advance”!

Presented By
MI Printing 
Phone: 623.582.1302

Tuesday, May 28, 2013

Made In The USA - Rodriguez Bicycles

Rodriguez bicycles was established in 1973 by Angel Rodriguez and Glenn Erickson. The sales and service shop was called R+E Cycles. A lot of people assume that R+E Cycles is a regular bike shop, and just happens to sell Rodriguez and Erickson bicycles. Actually, R+E Cycles is Rodriguez and Erickson cycles, and is the only place to buy them as well as the manufacturer. Angel and Glenn began building bicycles and tandems under their own names, sponsored a racing team, and soon had one of the most respected shops in the city of Seattle.

 It didn't take Angel and Glenn long to attract the attention of business publications in the bicycle industry. Here's an article from a 1976 issue of Bicycle Dealer Showcase magazine.

In the 1980's Rodriguez bicycles put together a professional tandem catalog, and soon Rodriguez tandems are being shipped all over the United States. Angel also opened the first 'all mountain bike' store in the Northwest, Mountain Bike Specialists.

By the end of the decade, this expansion culminated in the shop being voted the best bicycle shop in the country by the readers of Bicycle Magazine. Now R+E Cycles had over 50 employees and had become one of the most reputable shops in the United States. The mountain bike craze helped propel cycling in general to new heights, and Angel Rodriguez had ridden the wave to the top of the industry!

The 1990's were a brutal decade for big bike shops like R+E Cycles as well as the industry as a whole. Several of the shops voted in the 'top ten' of the Bicycle Magazine readers poll of 1990 were out of business before the end of the decade. By 1993, R+E Cycles would almost meet the same fate. In May, 1993 the new owner of R+E Cycles filed for bankruptcy and the doors were shut. The Seattle Times reported on the Cycling Institution 'Out of Business' after 20 years. Just a week later, the same paper would be running a different story though. One about a Second Chance for the shop at the hands of Angel Rodriguez with a few others in the background.

Dan Towle has been the owner of Rodriguez Bicycles since 1993. Rodriguez Bicycle Company remains a Seattle cycling institution as well as a leader in the cycling industry. They have persevered through some of the worst times, and pioneered in the areas of bicycle fit and manufacturing for almost four decades now.

When you choose to buy a bicycle, you are actually choosing to buy the staff of that shop. Everyone at R+E Cycles has been here a long time now, and this is their career of choice. If you want a bicycle, there is no better time or place than Rodriguez Bicycle Company right now.

Location: 5627 University Way NE Seattle, WA 98105 - 206.527.4822


Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, May 27, 2013

How Are You Observing Memorial Day?

Memorial Day occurs every year on the final Monday of May. Memorial Day is a day of remembering the men and women who died while serving in the United States Armed Forces. 

Today is a United States federal holiday which was formerly known as Decoration Day.  It originated after the American Civil War to commemorate the Union and Confederate soldiers who died in the Civil War. By the 20th century, Memorial Day had been extended to honor all Americans who have died while in the military service. It typically marks the start of the summer vacation season, while Labor Day marks its end.

Many people visit cemeteries and memorials, particularly to honor those who have died in military service. Many volunteers place an American flag on each grave in national cemeteries.

Annual Decoration Days for particular cemeteries are held on a Sunday in late spring or early summer in some rural areas of the American South, notably in the mountains. In cases involving a family graveyard where remote ancestors as well as those who were deceased more recently are buried, this may take on the character of an extended family reunion to which some people travel hundreds of miles. People gather on the designated day and put flowers on graves and renew contacts with kinfolk and others. There often is a religious service and a "dinner on the ground," the traditional term for a potluck meal in which people used to spread the dishes out on sheets or tablecloths on the grass. It is believed that this practice began before the American Civil War and thus may reflect the real origin of the "memorial day" idea.

Memorial Day is not to be confused with Veterans Day; Memorial Day is a day of remembering the men and women who died while serving, while Veterans Day celebrates the service of all U.S. military veterans.

You can contact MI Printing for help with you next business flyer, brochure or other printed marketing materials.  Just give us a call at 623.582.1302.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Friday, May 24, 2013

MI Printing Special: Custom Business Cards

15% Off Business Cards, Full Bleed. 4/4 (Full Color Both Sides), 14 pt UV Coated  From customer supplied art. For best results a PDF file is required.  No one will mistake these cards for homemade ones!

Sales tax, if necessary, not included.  Please mention this ad when calling to order.  Offer expires June 15, 2013

At MI Printing we can take care of all of your business card needs far beyond just simple black on white.  They say you simply aren't in business without your business cards. Need to know more about all the uses for business cards?  Learn about the many options for your cards.  Please give us a call at 623-582-1302.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 23, 2013

Learn To Pick The Low Hanging Fruit

No, we aren’t talking about you becoming a farmer we are asking you to consider where your potential customers come from.  While an online business may truly have a worldwide marketplace your local business tends to draw from your surrounding area.  The services or products you offer will also affect the make-up and demographics of your buyer.

To help illustrate our point the demographics of a car dealership will also match that of their “typical” buyer.  A KIA dealer will not attract the same buyer as a Ferrari dealer, their location not withstanding.

If you think that comparison is a stretch consider two restaurants that both sell pizzas.  One is a small family run Italian with seating for forty-five, that handcrafts each dinner to order and sells a great bottle of Chianti.  The other is a large national chain that seats two hundred and fifty, has large game room and an audio-animatronics bear band.  Those two restaurants both sell pizza but will have a very different clientele. 

When you establish your “Brand” you can then cultivate the customers you want to make purchases from your business.  If you have a physical business (brick and mortar) you can expect your customers to come to you from your local area.  Unless you have the access to a very rare business you will also have local and nearby competition.  How you price your business and treat your customers will affect the demographics of your customer base.

Consider the two pizza restaurants and imagine how their price points may differ.  Their advertising should also be aimed at very different targets.  A person that would go to the rather noisy mass market chain expecting an Italian fine dining experience would not be a happy customer.  Nor would you expect them to be a return customer.  The mass market chain should not try to spend marketing dollars and efforts to capture a customer that wants a quiet homemade Italian meal.

Does your business market to the customers you expect to please?  Do your marketing dollars go into areas that are not your target customers?  

A dry cleaning business can expect that everyone is a potential customer.  But beyond a certain radius (in miles driven) the likelihood of getting and keeping a customer diminishes.  A business that is on the route of a customers commute can retain that customer as long as the route works for the customer.  A change in the location of the customer’s work or a roadwork detour may alter the customer’s purchase habits.

Make sure your message is a match to the buyer you expect.  Call MI Printing for your next business printing project and let us help you make those choices.

Presented By
MI Printing 
Phone: 623.582.1302

Wednesday, May 22, 2013

Build Brand Loyalty By Going The Extra Mile

The marketing of your business should have two basic goals.  Those goals are “Getting” and “Keeping” your customers.

To help establish brand loyalty for your business you must live by your company’s core values and go above and beyond customer expectations.  Go the extra mile to set your brand apart from anyone else.  Determine, or create your company’s sales advantages.  Find something uncommon about your offerings, and find a way to become well-known to your core customer base by offering that differentiation. 

Marketers should focus on creating more brand loyalists and “brands that create an intimate emotional connection that you simply can’t do without, Ever” Your existing customers are the most valuable to your business, so start to create an emotional connection and reward them for their loyalty.

Customers first need the awareness of your business, service or your products.  Then you need to tell a good story of why your “product” meets their unique needs.  They people that go ahead with a purchase must feel that your business cares about what happens next.  This could be as simple as making sure the customers understand how your product is used or enjoyed.

To continue as a repeat customer that purchaser must “feel” you care for them as a person.  That continuing interaction is what you want as a business.  The follow-up or interaction with customers is the extra mile that is missing in most businesses.

Brand loyalty is built on the foundation of every interaction your customer has with your business.  The key to brand loyalty is to always meet or exceed expectations with each and every customer encounter.  

When customers become loyal, they not only buy your products or services, they will become emotionally attached to your brand.  They will be more likely to recommend your brand to their friends and family, develop an emotional connection, and act as a brand evangelist.  These recommendations are your “word-of-mouth” marketing, and continue to be most effective, as they can articulate the value proposition of your brand, and address an emotional connection that resonates well with other potential customers.

Let us help you build brand loyalty!  Call MI Printing 623.582.1302 and lets us be your local resource for business printing.

Presented By
MI Printing 
Phone: 623.582.1302

Tuesday, May 21, 2013

Made In The USA – Young America Children’s Furniture

As Stanley Furniture Company's youth furniture line, Young America shares a commitment to superior craftsmanship, style and affordability.

Stanley Furniture dates back to 1924 when Thomas B. Stanley founded this company. Today Thomas Stanley's vision of quality, American-made furniture is carried on with pride in Robbinsville, NC.

While most youth furniture is built to last only until it's outgrown, Young America is built to fit, built to last and built to grow with your child. It's designed to carry your child from crib to college with the style, selection and quality you've come to expect from one of the most respected American furniture companies.

Safety Comes First

With Made in America quality and safety, we help you create a safe and healthy environment for your child. Creating a safe environment for a child is a big responsibility, and one we take seriously; so seriously that our internal systems for safety and quality control surpass stringent regulations set down by the Consumer Products Safety Commission (CPSC). We also formulate our finishes to meet indoor air quality standards. You'll sleep easier when it's Young America.


Sometimes, the things you can’t see are the most important. We learned that children typically spend 85% of their time indoors, where the air may be two to five times more polluted than outdoor air. To ensure the safest environments for our children, Young America cribs and beds are GREENGUARD Certified. Products that receive the GREENGUARD Children and SchoolsSM certified mark have been independently tested and meet the most rigorous chemical emissions standards in the world.

Crafting the safest furniture you can buy for your child is not easy, and it’s not a job we take lightly. You might say craftmanship is a way of life. And while it may sound quaint to modern ears, this is a place where people value resources, materials, workmanship and time. We’re proud of what we do here in Robbinsville, NC USA.

Location:  1641 Fairystone Park Highway  Stanleytown, VA 24168  800-659-7297


Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, May 20, 2013

Are you talking to the Wall?

Do you sometimes feel (or even most of the time) that your marketing or advertising is a lot like the old saying, “if talking to someone is like talking to a brick wall, the person you are speaking to does not listen.”?

Many small business owners feel the same way.   Have you considered it is not the “wall’s fault.”  It just maybe your message.  Many people try marketing with just price in mind.  Consider the follow two messages.

You're about to settle in over a slab of our wonderful ribs, about as far as a pig can go in this world.  And we picked out the best ones just for you.  We charcoaled yours in a seasoned pit - oh so slow.  And boldly basted.  And secretly seasoned.  If you're looking for the meaning of life, this is something to chew on.


 We have the cheapest ribs in town!!!

Which message makes your mouth water.  Which message put the best possible mental image in your mind?  Which message told the best possible story?

The next time you begin to write your marketing message and you think price alone is the key, you had better hope that your competition is writing that other style of message.

Let MI Printing help you with your next brochure or flyer.

Need Quality Business Printing? Give MI Printing a call at 623.582.1302.  We can help with your everyday business printing needs. 

Presented By
MI Printing 
Phone: 623.582.1302

Friday, May 17, 2013

MI Printing Specials: Envelopes

Business Envelopes, #10 White Envelopes 1000 for just $58.00  plus sales tax if applicable Black Ink on front

500 #10 regular 24# white wove  printed 1 side in COLOR  $140.00 plus sales tax if applicable Must have 3/16 white boarder on all 4 sides  

From customer supplied art (PDF Format) To receive discount please mention this ad. Offer expires May 31, 2013

Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope.  There’s something about receiving a custom printed business envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper.  In fact, correct envelope printing adds greatly to the image and credibility of a company.

Contact Matt or Paula at MI Printing for help with your professional quality business envelopes. 623-582-1302

Presented By
MI Printing 
Phone: 623.582.1302

Thursday, May 16, 2013

What Is Your Businesses’ Brand?

If your business is that of a retail store and what you really do is the sale of “other” companies brands why do you need a “Brand.”  Or even more basically what is a brand?

A dictionary definition is as follows; A type of product manufactured by a company under a particular name.

In today’s marketing a “brand” or “branding” is a bit more complex.  To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.

Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.

Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.

Many brands are known for their name… McDonalds for example.  You know what they do and more importantly what they sell.  Another brand that is nearly as old is “Sony” and today it may be hard for you to define what Sony does and what “Sony” sells.  In the past they were known for selling electronic hardware and today they have tried to become an entertainment company and their brand has become blurred.  Is that why the company is struggling today?

Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

So even if you sell “others” product you can establish a brand for your business and you want your brand to be thought of as the place to go to buy the products your business sells.  The one and only place to go.

Call MI Printing and let us help you make quality business printing choices. You will be glad you did!

Presented By

MI Printing
Phone: 623.582.1302

Wednesday, May 15, 2013

No Customers = No Business

We all know about the old question of which came first, the chicken or the egg!  But with your small business which came first the your customers or your business.

In some cases a business can start from some variation of a hobby or area of interest.  In this case the customers came before the business.  In other cases, consider a restaurant, you must first build the business and then attract your customers.

In all businesses, however, without customers you have no business.  I know that seems rather basic and goes without saying,  What are you doing to attract and most importantly keep your customers?

Many folks will tell you that revenue is the lifeblood of your business, but without customers you will have no revenue.  Is thinking revenue first a bit like putting the cart before the horse?  We could not agree more that after you have customers, how much they spend and how much of each sales dollar is profit, is exactly what keeps you in business.  But the customer’s satisfaction is what must come first.

In a recent survey the most important customer aspect was that they felt appreciated.  That came before price when ranked by the customer’s themselves.  It is said that customers vote with their dollars.

It is very true when it comes to movie ticket sales. The most popular movie is the one most people attend.  Is that always true of all business purchases?  In some cases location and service time are more important to the buying decision than lowest price.  Overall, quality tops all other buying motivators when the considerations are otherwise equal.

A quality product normally equals a happy consumer.  And a happy customer nearly always equals a return customer.  The cost of keeping a customer is by and large less that the cost of acquiring a new customer.  Only during the building phase of a business is a new customer as important as keeping an existing customer.

What did you do today to keep your existing customers? What did you do today to add at least one new customer?  Was price related? Customer will tell you that appreciation and quality are more important to them.

Want help with your next business printing project?  Call MI Printing 623.582.1302 and lets us be your local resource.  We appreciate your business!

Presented By
MI Printing 
Phone: 623.582.1302

Tuesday, May 14, 2013

Made In The USA – NoKona Sports Equipment

 In a place called Nocona, Texas premium ball gloves have been designed and handcrafted since 1934. For generations, the people of this small town have dedicated their lives to provide the best baseball product, made right here in America, so that you can use it with great pride and confidence.

America’s pastime. American made. Nokona has been producing ball gloves for America’s pastime right here in the United States. Made with top-grain American hides provided by American ranchers, our leathers are tanned in the USA to Nokona’s specifications. This ensures that the highest American and Nokona standards are met so that you can wear your glove with great confidence and pride. Nokona gloves are still produced in the very same small town in Texas, where Nokona all started in the 1920s. They are made by Americans who carefully cut, stamp, stitch, lace, and embroider each glove by hand. Each Nokona has its own unique identity and feel, based on the careful selection of leather per part and its hand-crafted construction. Nokona puts classic American workmanship into every glove, using special techniques developed over the past 78 years. 

You can visit the Nokona factory to see how a glove is made.

Visit the Nokona factory to see how America's ball glove is made. You will see each part of the process – from leather selection and cutting, to stamping, embroidery, forming, stitching, and lacing. There are so many steps to handcrafting a Nokona, and you will see every one. Located in Nocona, Texas, the factory is just a 2-hour drive north of Dallas.

Tours are offered on Mondays and Fridays at 10:30 a.m. or 1:30 p.m., and generally last one hour. Admission is $5.00 per adult and Free for students with ID. Note that the Admission price is refundable for merchandise purchased in our Factory Store. To schedule a Group Tour, please contact us at 1-800-433-0957 or

Contact: 105 Clay Street  Nocona, TX  76255  800-433-0957


Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, May 13, 2013

Who You Gonna Call For Your Business Printing Needs?

Sure, we borrowed that iconic phrase from the rather famous Ghostbusters movie theme song.  But, it is a fair question.  When you need  quality business printing of flyers, brochures, forms, business cards, door hangers or posters… who are you going to call?

Yes, we know there are tons of web pages that you can read for do it yourself… are they all reliable?  Yes, you can ask family or friends for a referral… but exactly how knowledgeable are they when it comes to your business printing needs?

Like most things in today’s world business printing where you go to get that done is changing.  So can we ask again… Who are you going to call for experienced and reliable business printing?  Who will take the time to get to know you, your business or.  Your special printing needs are unique to you and you need printing based on those needs, today and tomorrow.

Do you want to trust your businesses’ future to printing from a flashy new website?  Your business success is directly tied to effective customer communications and information.  Understanding your printing needs and acting on them correctly can mean the different between just surviving and really succeeding with your business. 

Do you want business printing advice?  What kind of business printing do you want?  Would you break that need into good work, better work and the printing work?  Would you consider getting good business printing or would you prefer great business printing?

Where you get that business printing and from whom will be the key to how well your business printing fits your business and your unique needs.  Did you forget about an upcoming holiday and need a coupon at the last moment, who are you going to call?

Does a fast trending news topic give you an idea that will make a great promotion?  Need a fast printing job to take advantage of it before your competition does?  Who ya gonna call?

Do you think that business printing should be sold as one size fits all?  We don’t!  How did your last printing job call stack up?

For more attention getting ideas for your next printed advertising piece give MI Printing a call at 623.582.1302 and lets talk about next your printed items.

Presented By
MI Printing, LLC 
Phone: 623.582.1302

Friday, May 10, 2013

MI Printing Special: Posters

Poster on photo quality glossy paper - From customer supplied - print ready art + sales tax if applicable This special will expire May 31st . Please mention this ad when calling.

22 x 28 inches $24.95
2 x 4 ft $39.95
3 x 6 ft $89.95

Whether you're expressing your personal style, promoting your business, or doing a presentation, MI Printing is the best option for all of your printing needs. You can get started with a simple phone call to 623.582.1302.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 9, 2013

Mothers Day Marketing Opportunities

It is that time of year again where businesses offer tried-and-true themes that attempt to convince customers that their particular product or service says “I love you, Mom” better than their competitors.

Did you know that 81% of women had become mothers by age 44 as of 2010.  That is a very deep marketing pool. It is understandable that businesses go after “Moms” as part of their yearly marketing.  Every business or service provider can tie what they offer to a Mother’s Day special.

Businesses can combine to offer a Mother’s “Day” special.  Mom’s “Day” can start with some special pampering.  Several hours at a Spa with a massage, facial, manicure and pedicure.  Then on to a hair-care and makeover sessions.  A gift of flowers, chocolate and even a corsage will add to the Mom’s “Day” mood. Wrap up the day with a extraordinary dinner (this where you give that special gift of jewelry) that is followed up with a stay away from home to conclude her special day.  Upon returning home the next day Mom finds that her house has been professionally cleaned by a maids service.

Like snowflakes every Mom is also different and many don’t want to have a day away from the children.  Perhaps a day at Disneyland or just a local amusement park, zoo or nature preserve hike will suit them even better.

A gift of a new sewing machine, craft item or hobby related needs maybe what Mom is secretly wishing for.  Would mom rather curl-up with a good book, either an electronic or a printed one?

From 99¢ stores to high-end jewelry stores Mother’s Day gifts cover all price ranges.  From simple transportation to luxury cars that cost the same as a small home show that all price ranges of automobiles have been used to show Mom’s that they are loved.

Not everyone takes the time or has the deep pockets for a special “Mom’s Day” so other offers are just as welcome.  From a simple handmade card or to a special gift that only the young child can truly understand, Mom’s everywhere appreciate the thought and remembrance that is summed up on her day.

Never loose sight of that simple phone call with a unique and quite talk will be perhaps the most appreciated gift of all!

Need to have a remembered and creative twist to your next commercial printing job?  Give MI Printing a call 623.582.1302.

Presented By
MI Printing 
Phone: 623.582.1302

Wednesday, May 8, 2013

Twelve Simple Ways To Promote Your Business

One universal small business goal is to sell the business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can't refuse or find elsewhere.

Update your business cards.  Make your business card stand out from the rest.

Create or update your brochure.  Create a digital version of your brochure for your website.

Get creative with promotional products and give them away at your next networking event 

Rent a booth at a trade show.  Create great handouts.  If possible have free samples or at least a discount coupon as your handouts.

Launch a multi-piece direct mail campaign.  Include a clear and enticing call to action on every direct mail piece.  Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.

Get started with social media for business.  Start a daily blog about your business or service. Create a Facebook page.  Get a vanity URL or username for your Facebook page.  Create a Twitter account.  Reply or retweet someone else on Twitter.  Upload a video to YouTube.

Create an email opt-in on your website and blog.  Offer a free download or free gift to make people willing to add their email address to your email list.  Send regular emails to your list.  Start a free monthly email newsletter.

Send out a customer satisfaction survey.

Ask for referrals.  Make a referral.

Help promote or volunteer your time for a charity event.

Sponsor a local sports team.

Cross-promote your products and services with other local businesses.

If you need help with your business printing needs make sure MI Printing is the printer to consider for your next printing job.  We can start with a quick phone call to 623.582.1302.  We want to say “Thanks In Advance”!

Presented By
MI Printing 
Phone: 623.582.1302

Tuesday, May 7, 2013

Made In The USA – Libman Company

Family made in the U.S.A. since 1896.

Bringing the world a better way to clean through innovation, design and quality.

For over 110 years, the Libman family has made quality their utmost priority. William Libman started The Libman Company in 1896 with one mission; to make the finest, most durable wire-wound corn brooms. William’s sons, grandsons and great grandchildren have since expanded that mission to include the finest mops, brooms, brushes and cleaning tools.

The Libman Company is committed to environmental sustainability in their operations. We will achieve continuous improvement in our environmental performance by setting goals, measuring progress and communicating results. They have introduced the GreenSteps™ program to guide the company through sustainable development.

To successfully execute the GreenSteps program, they will:

• Comply with all environmental laws and regulations;
• Communicate the Libman Environmental Policy to all employees, customers and partners;
• Make business decisions that align with our commitment to environmental sustainability;
• Reduce their environmental footprint by conserving natural resources, reducing waste and recycling;
• Innovate products and processes that enable sustainability;
• Review and revise the Libman Environmental Policy and procedures to ensure they are relevant as the GreenSteps program continues to expand;

They will prepare for the environmental challenges through decisions across all areas of the company. They invite their employees, customers and partners to enable their progress in environmental sustainability.

Location: 220 North Sheldon Arcola, IL 61910 • 877-818-3380


Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us about your printing needs.  We are ready to listen and help.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, May 6, 2013

Five Ways To Get New Customers

Try a new marketing technique: Like any small business, you likely have some marketing tricks that work. And, also like most small businesses, I bet you use them again and again.  No wonder they get stale.

If you try something new, you will reach new people, and that increases your chances that someone new will check you out.

Print a flyer. Create a coupon. Have a sale. Start a direct-marketing campaign. There are many powerful marketing ideas that will generate more business .

Launch or offer a new product: Again, the idea is the same – if you keep doing the same thing, offering the same old products (and marketing them the same old way) it is the same old people who will notice them.

The trick is to get different people to check out your wares. Offering a different product, or product line, and letting people know about it, does that.

Get more clicks: While you can’t man the business 24/7, your URL can. Whether yours is a fully-empowered e-commerce site or simply an e-brochure for your business, the secret to converting that Web site into money is all in the numbers. The more people who visit, the more purchases may occur.

Launch a PR campaign: Advertising is great and can lead to new customers for sure. The problem is that it is inherently biased; it is you tooting your own horn.

Far better: Have someone else hype your business for you. That is where public relations comes in.

By getting a TV or a radio station, or a newspaper or magazine, to do a story on your business creates immediate third-party, trustworthy, validation of your business. That you can use that story again and again is icing on the cake.

Ask for referrals: A carpet warehouse had a huge sign that said, “Our word of mouth advertising starts with you!” They then gave all referrers a good discount on future purchases.

Creating an incentive referral program is simple and it can yield great results. The key is to give people a reason to refer business to you (aside from being a fine establishment) and to thank them for doing so. People like to be appreciated.

Remember, getting new customers is a numbers game. Keep on trying!

Let MI Printing help you get more new customers! We are ready to help you with all of your everyday commercial and business printing needs.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Friday, May 3, 2013

MI Printing Special: Larger Format

15% off  Larger Format  13X19 or Larger  4 color 

From customer supplied - print ready art + sales tax if applicable These special will expire May 31st . Please mention this ad when calling.

Create custom posters for your living room or dorm.  Choose from different paper types and canvas options for your posters and prints to best match your display materials or graphic art. Whether you're expressing your personal style, promoting your business, or doing a presentation, MI Printing is the best option for all of your printing needs. You can get started with a simple phone call to 623.582.1302.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, May 2, 2013

Walking, Talking Advertisements

Every customer that touches your business can become your very best salesperson or in an extreme case they can become your worst enemy.  In today’s social web lifestyle the word about your business, good or bad can spread like wildfire.  The real bad news is that statistics show a person is seven times more likely to post a bad review than to post a good review.

 The likelihood, of people posting bad reviews Vs good ones, is related to why the news companies know the following axioms of Bad News Sells. If it bleeds, it leads. No news is good news, and good news is no news.  Many people ask for more good news to be reported and that never seems to happen because the TV and newspapers know that nobody reads the “good-news.”

It seems, however, there is another side to social media,  The likelihood of reviews or news being spread beyond the first posting is that “good” information is more likely to be shared with others.

This trend shows that information is being spread and monitored in different ways, researchers are discovering new rules. By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories.

So really good news will be shared more often than news that is negative.  This part of social media helps offset the trend that bad reviews are initially more numerous.

Researchers analyzing word-of-mouth communication — e-mails, Web posts and reviews, face-to-face conversations — found that it tended to be more positive than negative, but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things?

In another attempt to understand what’s buzzworthy, neuroscientists have scanned the brains of people while they hear about new ideas. Then, as these people told others about what they had heard, the scientists observed which ideas spread and which didn’t.

Let MI Printing help you spread your good news about your business.

If you need help with your business printing needs make sure MI Printing is the printer to consider for your next printing job.  We can start with a quick phone call to 623.582.1302.  We want to say “Thanks In Advance”!

Presented By
MI Printing 
Phone: 623.582.1302

Wednesday, May 1, 2013

Marketing For Your Service Business

There are many ways to market your service business and you are probably bombarded by email and phone calls with many magic bullets that are being offered to “help” your marketing efforts.

Have you considered that marketing your service business by networking and word-of-mouth are some of the most effective and long lasting ways to do your marketing.

Here are some effective ideas to get that effort going.

Join your Chamber of Commerce or other community organization.

Join or organize a breakfast or lunch club with other professionals (not in your service field) to discuss business and network referrals.

Serve on a city board or city improvement commission or group.

Host holiday parties.

Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women's business center. Describe how the organization helped you.

Send letters or brochures to attendees after you attend a conference.

Join a community list-serve (email list) on the Internet.

Volunteer with your church or civic group.

Get a booth at a fair/trade show attended by your target market.

Give a speech or volunteer for a career day at a high school.  Join a specking group or service.

Teach a class or seminar at a local college or adult education center.

Sponsor an Adopt-a-Road area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship.

Keep in mind that most of the these ideas are best supported by the use of well designed and printed business cards.

At MI Printing we look forward to working on your business printing needs.  We look forward to working with your business.  Give us a call at 623.582.1302 and let’s talk.

Presented By
MI Printing, LLC 
Phone: 623.582.1302