Friday, September 28, 2012

MI Printing: Let Us Help With Door Hangers

Door hangers are the one of the least expensive and most effective of the print media.

The key to an effective door hanger promotion is the right design and the right call to action. Your design must reflect your company’s personality and your message has to induce the customer to take action now.

“On Door” Advertising: Because your advertising message is displayed on your prospect’s door, it is likely to be carried into your prospect’s home. The door hanger typically stands alone without competition. With a correct design, your message is very likely to be read.

Buy Now & Later: Most door hangers include a call to action such as a special promotion, limited time offer or coupon. Because they are printed on a heavier weight stock, they are perceived as less disposable than a text-weight flyer. Not only is the customer prompted to buy now, he will keep the door hanger to take advantage of your offer later. Your message will be on-hand the next time your prospect is in need of your product.

Neighborly Effect: Door hangers also act as a personal calling card. To leave a door hanger on your prospect’s door, you had to have visited them first. Door hangers demonstrate your knowledge of the prospect’s presence while making him aware of your presence in his neighborhood as well.

Additional Uses: Door hangers are not limited to promotional advertising. They can be used to spread information, build name recognition, service reminders, even to let your customer know you paid them a visit. As a direct marketing tool, door hangers also offer a unique opportunity at very personalized messages. Some of our customers have directed their messages to specific neighborhoods and apartment complexes, calling them out by name on the door hanger. The customer reached their target and created the perception that the offer was special and exclusive to their target.

We are ready to help just give us a call at 623.582.1302 for our current special pricing.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, September 27, 2012

Contests Can Create Much Needed Buzz

Holding a contest at your business location can generate increased traffic for your business.  More importantly it can create the much needed buzz, people talking about your contest, hence your business.

You have to make sure that these new customers or even just visitors has to have a good experience so that they will want to come back in the future.  It is your opportunity to turn an interest in to a buy decision.

Before starting your contest make sure that you are in compliance with local laws, rules and regulations.  You don’t want to start a contest campaign only to find that you actually can’t continue or are in trouble because you have violated a regulation.

For this to work you must have a prize that is enough to get peoples attention.  But, there is a reason that car dealers don’t give away cars.  You don’t want to give away your business.  Yes, movie theaters give away free movie tickets and restaurants give away free meals you want to have a prize that has a great value, but also a high interest value.

Many folks say that travel is one of their most valued desire.  So consider a travel prize.  It can be as simple as two tickets to a US city of their choice.  Consider a weekend cruise.  If you are near a coast you can make the prize just the cruise with no transportation costs to get your winner to a port city.  New furniture also makes a great prize.  Electronics are also items you may want to consider.

One question that always comes up, is better for a bigger single grand prize and just one winner or many smaller prizes spread over a larger group of winners.  With more prizes you do make a larger group happier.  But a single larger more expensive prize will generate more “buzz” and more people will come to your location and enter.

Some might suggest that allowing entrants online will get the greatest number of entries.  But, requiring entries at your location will bring more new people through your door.

You can reduce the “prize cost” by making your contest about both your business and the business where you are buying the prize.  That kind of synergy can reduce your prize cost by as much as half.  If you are doing enough advertising to promote your contest you might even find that the supplier will benefit enough to actually donate the prize.  That makes the contest a real win – win. 

This is one of those ideas that need to be under the banner of “Just Do It.”  Call MI Printing to have your surveys printed.

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MI Printing
Phone: 623.582.1302

Wednesday, September 26, 2012

It’s All About The Timing

How effective are door hangers?  Are they, when they are used as a flyer placed on a car in a parking lot?  I know that most of the time when I find a business card or post card size promotion placed on my car they don’t lead to many actions.

Many times there needs to be a combination of needs and interest to cause the action that the “message” targets.

The other day I found a door hanger flyer stuffed in my car door.  I should tell you the back story so you understand why the action was 50% message and 50% need.

For many years I have stopped for lunch at a certain Chinese restaurant every so often.  There is a car wash that shares the parking lot.  Over the years I have never used their service.  The car wash had changed names several times.  It sold a name brand gas for a while as well. Recently it closed down and after a time it was fully remodeled.  Both cosmetically and mechanically as well.  With another name change it re-opened.  But, still I never used them.  No reason, just wasn’t something that was a purchase.

After shopping at a nearby Wal-Mart, I found the door hanger on my car.  The offer was very straight forward.  A Grand Opening Special.  The offer was a Free eight dollar car wash.  The timing was two parts my was really in need of a bath and I had a bit of free time.

So after many years I was a potential customer who took the time to respond to their offer.  The employees were friendly and they did a good job.  So now you can say I have changed into a “real” customer.  Do door hangers work?  Yes, of course they do.  If you put out a thousand targeted messages and the timing is right a percentage of your offers will get the desired response. 

In this case there was no “Free” lunch, but, there was a free car wash and because of their service they have “captured” a customer.

Was the actual quality of the design special or perfect.  No, using black text on a dark blue background  diminished the effectiveness of part of the message.  The important thing was they did a promotion that will help them have more paying customers in the future.

You can start by contacting MI Printing for help with you next business flyer, brochure or door hanger.  Just give us a call at 623.582.1302.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Tuesday, September 25, 2012

How Effective Is Your Advertising?

Every business wants to better today than they were yesterday.  They want to have more customers, they want to have more sales and they want to me more profitable.  Most business try to achive this with a combination of promotion, marketing and advertising.

But, how effective is their advertising.  Is the bottom line the only way to measure the effectiveness of the advertising.

When you hold a sale that is based on getting a customer via a lowered price, the end result may be more customer traffic and more sales but a true reduction in the net profit.  So, should that be considered “effective advertising”?

Many people feel that a temporary dip in net profits is acceptable, if the end result is an increase in overall customer traffic that results from an advertisement bringing in new customers.  But, if your advertising is, in effect, training your customers to wait for you to run a sale price is that an effective advertisement?

The results from an advertisement aren't necessarily sales. How many sales a given campaign generates? Is your sales team happy with the quality of leads that the advertising generates?  The end results could also be signups for your newsletter, sales appointments, requests for brochures or positive feedback from customers.

Before you move deeper into ad creation, always make sure you set goals for the individual campaigns first, so that you can measure the effect of any activity and see how it worked. In future, you will then be able to make a qualified decision whether to repeat it or not.

Now that we agree that advertising, promotion and marketing does have an effect and is necessary for a business to survive and prosper, how do you avoid those ads that don’t truly add to your business bottom line.

So how can you make sure that when customers get to any of your marketing materials, they will find what they are looking for?

• Speak the language of customers
• Impress them with a message they can relate to
• Use a clear “Call to Action” – tell them what to do next – clearly!
• Use testimonials from real customers wherever you can

You can start by contacting MI Printing for help with you next business flyer or brochure.  Just give us a call at 623.582.1302.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, September 24, 2012

Made In The U.S.A. – MacNeil Automotive

At MacNeil Automotive, they are doing their part for the American economy and for the 300 million fellow citizens and neighbors.

Their CEOs philosophy is that if his neighbor doesn’t have a job, sooner or later then he won’t have a job either. For example, they used to have our All-Weather Floor Mats manufactured in England by a company that used antiquated, inefficient  equipment. The English company made a decent floor mat for them, but they thought they could build a better floor mat for their customers using modern American technology, American raw materials and skilled American workers.

So in 2007 MacNeil Automotive transferred all of their floor mat manufacturing back to the United States. Today, they build the best fitting, highest quality automotive floor mats in the world, right here in America.

Their machine shop is equipped with 17 CNC machining centers including four 4 axis mills and one 5 axis mill that produce between 30 to 50 injection and thermoforming molds per month. They have one shift of highly skilled American Journeymen toolmakers and apprentices, but their machines run 24 hours a day, 7 days a week. There is not a more efficient tool and mold making operation in the world - and guess what, it’s right here in America.

At MacNeil Automotive, they are also very aware of sustainability and their responsibility to the environment. They are proactive in controlling waste and recycling all of the unused raw materials from the manufacture of their tooling and products including: aluminum, steel, rubber, TPO, TPE, paper and cardboard.

Their philosophy is very straight-forward, as stated by their founder and CEO, David MacNeil , “Life is simple; be good to your fellow man, be kind to animals and the environment, and place building a quality product, supporting your country and your fellow American worker before profit. And, one last thing - let’s all do our best to balance family time with work time as our children are the future of America.”

Do you want your business printing made in the U.S.A.?  Then please contact MI Printing and tell us your printing needs.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Friday, September 21, 2012

MI Printing: Flyers For All Your Advertising Needs

Quality flyers are among the most used advertising media that can help draw more prospective customers to your business.  It our job to make sure you are satisfied with those advertising materials.  We are proud to produce printed materials that you are proud to distribute.

We can help bring your companies' image into your companies' printed materials used in communication and advertising.

Call Paula at  623.582.1302  to discuss how we can show you our Customer Satisfaction model for your printing needs.

Presented By
MI Printing
Phone: 623.582.1302

Thursday, September 20, 2012

Marketing Mayhem – Printing QR Codes Everywhere

As more businesses try to reach customers in everyway they can, you see more and more printed material and “coupons” to go online for the real sale being offered.

Signage in stores, magazine ads, newspapers, hand-out coupons, flyers, brochures and the back of your sales receipt carry QR Codes that take you to the company web site and there, on the web site, you find the advertisment, message or special that the company is promoting.

Smartphones are used by more than 50% of the adult population and have become both a passive and active way for customers to search for specials and targets for stores and companies to use push technologies to make offers to potential buyers.

Intelligent push technology, known also simply as push technology, started as only a web based technique uses server push, or Webcasting.  It is a category of programming that delivers internet-based content to users automatically, at prescribed intervals or based on user-identified criteria. This is in contrast to traditional “pull” technology where users conduct a web browser search in order to “pull” information they seek. They then wait for the server or publisher to locate that information and deliver it. In push technology, action is initiated by the server. In pull technology, users initiate the action.

Today the talk is that using RFID (Radio Frequency Identification) and NFC (Near Field Communication) chips in your smartphone can be “targeted” and if you meet the demographic the store is looking for a buyer focused offer will be sent right to your phone based on your location.

Currently most stores and companies are using a current “buy” to leverage future purchases with offers made at the time of purchase. Arby’s is using their drink cups and a text message to offer customers food and cash prizes.  Taco Bell’s receipts carry a QR code that goes to a performance survey with “Win a New iPad” reward a very few that take the time to do the survey.  Based on the rules you can enter the survey to win every two weeks.

As an aside, trying the Arby’s text message promotion took more than two hours and several responses to complete and the end result was to make me an offer of a Free Medium drink in a coupon code that expired at the end of the month.  The experience was less than impressive.

If you are looking for a great printer for your business needs, coupons and advertisements, please give us a call at 623.582.1302 and see how MI Printing can help you solve your other business needs.  Thanks!

Presented By
MI Printing
Phone: 623.582.1302

Wednesday, September 19, 2012

Combined Sales Efforts Are Effective and Profitable

What is a Combined Sales Effort?  When two or more businesses get together and use a sales or marketing event that promotes all the businesses at the same time.  The businesses can be related by location (the same shopping center) or by a time related affair.

A restaurant can team with a florist, move theater and ice cream parlor be a special night out and good money saving date night.  A shoe store can team with a department store for a combined discount on a new outfit with great savings.  An oil change shop can combine with a car wash for savings on car care and bring in new customers.  Even a pizza parlor can combine with a dry cleaners for a tongue-in-check cleaning event that will benefit both businesses.

The combination allows the businesses to share the promotion costs by dividing them between the businesses with out diluting the sales results.  So the event can reduce the promotional costs by at least 50% or even as much a 75% if four merchants can get together for the event.

Of course the basis for these events are the stores involved getting together to brainstorm the ideas and combinations.  Unless you are part of a networking group you will have to do the calls or legwork to make the business combinations cooperate for the event.

A good example of these cooperations could be a book store and coffee shop giving out a printed coupon that features the “Other” store.  Buy a book and save on your next coffee.  Buy a  coffee and save on your next book.  Simple and effective traffic builders.  More traffic should equal more sales and greater profits.

These promotions are most effective, and have the highest perceived value when the coupons are actually handed to the customers as an extra thank you and not just left lying on the counter in the hope they will be picked-up.

When you are ready MI Printing can help you with the flyers and brochures for your next business promotion.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Tuesday, September 18, 2012

Asset Protection and Happy Customers

Many stores have an asset protection plan in place.  The plan is meant to reduce shrinkage (read theft) that is the result of both staff and customers removing items or changing the price prior to checkout.

The losses have a direct affect on all customers in the increased prices the store are forced to use to make up for the real dollar losses.

Companies that sell hard goods have many different kinds of shrinkage.  Some comes from the vary nature of the products, think along the lines of “produce” items in grocery stores.  Electronic items have a unique condition that results from the fast-paced “improvement” and progress that occurs constantly.  No one wants to buy the outdated version at the full price.

Many stores, Fry’s Electronics and Wal-Mart to mention two, now use folks that stand at the exits and “demand” to review your receipt  as you leave the store.  When questioned they respond that they are checking to make sure you were charged the correct price for your items.  That of course works both ways.  In reality they are using the opportunity to make many types of checks on what is in your bags or the cart as a whole.

While a store must do several things to prevent “shrinkage” these exit monitors must make sure they don’t leave the customer with a “bad” taste as related to the overall shopping experience.

These asset protection folks also must walk a very fine line when performing their duties.  One wrong word or action when making these stops as they don’t want to detain or accuse the innocent customers of theft.

A very fundamental change of ownership occurs as the customer pays for the merchandise.  They truly own the contents of the shopping cart as they leave the store.  To make an arrest for shoplifting several things must have happened and the security person must be very mindful of them.

Doing business well is hard to do these days, but angering customers as they leave your store is the very last thing a store wants to do.  The only search MI Printing will do is for the best deal for your business.

You can count on MI Printing when you need business printing done at a fair price and with great turn-around.  Give us a call at 623.582.1302 and see how we can help you with your business printing needs.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Monday, September 17, 2012

What Does Made In The U.S.A. Mean

Since we feature Made in the U.S.A. products in our blog we thought it would be a good idea to let you know what the term Made in the U.S.A. actually means.

The Federal Trade Commission (FTC) is charged with preventing deception and unfairness in the marketplace. The FTC Act gives the Commission the power to bring law enforcement actions against false or misleading claims that a product is of U.S. origin. Traditionally, the Commission has required that a product advertised as Made in USA be "all or virtually all" made in the U.S. After a comprehensive review of Made in USA and other U.S. origin claims in product advertising and labeling, the Commission announced in December 1997 that it would retain the "all or virtually all" standard. The Commission also issued an Enforcement Policy Statement on U.S. Origin Claims to provide guidance to marketers who want to make an unqualified Made in USA claim under the "all or virtually all" standard and those who want to make a qualified Made in USA claim.

What products does the FTC’s Made in USA policy apply to?
The policy applies to all products advertised or sold in the U.S., except for those specifically subject to country-of-origin labeling by other laws. Other countries may have their own country-of-origin marking requirements. As a result, exporters should determine whether the country to which they are exporting imposes such requirements.

Brand names and trademarksOrdinarily, the Commission will not consider a manufacturer or marketer’s use of an American brand name or trademark by itself as a U.S. origin claim. Similarly, the Commission is not likely to interpret the mere listing of a company’s U.S. address on a package label in a non-prominent way as a claim of U.S. origin.

Example: A product is manufactured abroad by a well-known U.S. company. The fact that the company is headquartered in the U.S. also is widely known. Company pamphlets for its foreign-made product prominently feature its brand name. Assuming that the brand name does not specifically denote U.S. origin (that is, the brand name is not "Made in America, Inc."), using the brand name by itself does not constitute a claim of U.S. origin.

What substantiation is required for a Made in USA claim?When a manufacturer or marketer makes an unqualified claim that a product is Made in USA, it should have — and rely on — a "reasonable basis" to support the claim at the time it is made. This means a manufacturer or marketer needs competent and reliable evidence to back up the claim that its product is "all or virtually all" made in the U.S.

If what you buy and where it is made is important to you, check to see if MI Printing can help you with your printing needs?  Give us a call at 623.582.1302 and let’s find out!

Presented By
MI Printing, LLC
Phone: 623.582.1302

Friday, September 14, 2012

Number 10 Custom Window Envelopes

Custom Envelopes, #10 White Window Envelopes; One Color (Any) Ink on front from customer supplied art +  Deliverd + Sales tax if applicable.

Many times the first impression a person will have with your company is to handle and open correspondence that arrives in your company envelope.  There’s something about receiving a custom printed company envelope. You can feel the importance and significance of any document with the help of logo, printing and the quality of the paper.  In fact, correct envelope printing adds greatly to the image and credibility of a company.

While your letterheads are standards for businesses and companies, the envelopes that carry that important document can not be a poor quality product.

Envelope printing is crucial because it contributes to the image of professionalism and reliability that a company projects. The image of a company can be picked up from the documents that they produce and use in communications with the public.

Your company's formality and credibility is also reflected in your envelopes.  Envelopes in fact, have the power to affect a response from the recipients whether its favorable or not.  Depending on the look, appearance, color and quality, your envelope can greatly influence the way your recipients think about you and your company's message.

Contact Matt or Paula at MI Printing for help with your professional quality envelopes. Let us know how many you need and we can get you a fast and very fair quote.  623-582-1302

Presented By
MI Printing
Phone: 623.582.1302

Thursday, September 13, 2012

Marketing Mayhem: Is Your Marketing Working

Is your marketing working?

Are your sales up?  Do you have an increase in customer count? Is your business reputation better than it was last year? Most importantly are your profits up or increasing?

Your answer to those questions is the short answer(s) to how well your marketing is working.

You improve your business by improving your marketing.  Yes, it is that simple.  The actual execution or concept will be difficult but the process is very straight forward. 

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

An orientation, in the marketing context, related to a perception or attitude a firm holds towards its product or service, essentially concerning consumers and end-users.

Throughout history, marketing has changed considerably in conjunction with consumer tastes.  Constant throughout, however, is that marketing is some form of communication aimed broadly at improving eventual sales.

Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society. New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, search engine marketing, desktop advertising or affiliate marketing. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.

You can work with MI Printing to work on your business printing needs.  We look forward to working with your business.  Give us a call at 623.582.1302 and let’s talk.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Wednesday, September 12, 2012

Don’t Confuse Branding, Marketing and Advertising

First, branding, marketing and advertising are three very different aspects to running and growing your business. 

Branding is the "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

A Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

For business to consumer marketing, it is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a very specific group) to continue or take some new or different action.

Does your company have a true brand identity?  Does your company understand why it is marketing to the audience that is being targeted?  Is your advertising effectively reaching your market?

Your “Brand” must be marketed in the same way every time.  Your must understand that you really have the market you want.  Your advertising message must be on target with your brand recognition and specific to the customers in your “market.”

Let MI Printing help your printed materials convey your Brand to your Market with and through your Advertising.  Give us a call at 623.582.1302 to find out how we can help.

Presented By
MI Printing, LLC
Phone: 623.582.1302

Tuesday, September 11, 2012

Remembering 9/11

On September 11th, 2001 at 8:46 AM (EDT) our world was forever changed as American Airlines Flight 11 that had been hijacked by five terrorists was flown into the World Trade Center, North Tower.  At 9:06 AM United Airlines 175 controlled by another five terrorists struck the South Tower of the World Trade Center.

In Washington D.C. five more hijackers flew American Airlines Flight 77 into the Pentagon at 9:37 AM.

A fourth flight, United Airlines Flight 93, under the control of four terrorists, crashed near Shanksville, Pennsylvania, southeast of Pittsburgh, at 10:03 AM after the passengers fought the hijackers. Flight 93's target is believed to have been either the Capitol or the White House. Flight 93's cockpit voice recorder revealed crew and passengers attempted to seize control of the plane from the hijackers after learning through phone calls that similarly hijacked planes had been crashed into New York and Washington D.C. that morning. Once it became evident to the hijackers that the passengers might regain control of the plane, the hijackers rolled the plane and intentionally crashed it.

Three buildings in the World Trade Center complex eventually collapsed due to structural failure. The South Tower collapsed at 9:59 AM after burning for 56 minutes in a fire caused by the impact of United Airlines Flight 175. The North Tower collapsed at 10:28 AM after burning for 102 minutes. When the North Tower collapsed, debris fell on the nearby Seven World Trade Center building, damaging it and starting additional fires. These fires burned for hours, compromising the building's structural integrity, and Seven World Trade Center collapsed at 5:21PM.

These terrorists attacks resulted in the death of 2,977 victims.  The victims included 246 on the four planes (from which there were no survivors), 2,606 in New York City in the towers and on the ground, and 125 at the Pentagon. Nearly all of the victims were civilians; 55 military personnel were among those killed at the Pentagon.

More than 90 countries lost citizens in the attacks on the World Trade Center.

The death toll of the victims does not include the nine-teen terrorists.

Articles have been written in which the word “terrorists” had been replaced by “militants” or the event as just another suicide attack.  No matter how you remember it, as September 11th or simply 9/11 the important thing is that it is first remembered and of course, remembered accurately.

We at MI Printing would like to take a moment today to honor those who died in 9/11, their families, and the heroes who helped in rescue and relief. Never forget!

MI Printing, LLC
Phone: 623.582.1302

Monday, September 10, 2012

Made In The U.S.A. – Channellock

As their web site states “Forged in 1886”.  They have been a “Made in USA” company for the last 125 years and they make a great line of products.

In 1886, a blacksmith decided to begin improving the farriers' tools available at that time. George B. DeArment spent the cold northwestern Pennsylvania winters hand-forging tools in a small two-story factory in Evansburg, PA, now called Conneaut Lake. When warmer weather arrived in the spring, he would load his wagon with all the tools he had forged and travel from town to town selling his wares until the wagon was empty. Then he would sell the horse and wagon, and catch a train back to Evansburg to begin the process again.

1893 proved to be a difficult year for George B. DeArment. All the company's cash assets were lost after a local bank teller left town with the bank's funds, leaving the Champion Bolt & Clipper Company, and many other businesses, broke. With the help of a few local businessmen and his wife, Eva, George obtained the needed capital and had the company up and running again in 1894.

DeArment's business continued to grow, and in 1904 the Champion Bolt & Clipper Company moved to Meadville, PA. The town of Meadville enticed George B. to move his company by offering him a loan of $6,000. He accepted their offer and moved into a 12,000 square-foot facility, paying an incredible $150 a year in rent (payable up front). It was at that time that Champion expanded its product line to include nippers, pinchers, and open-end wrenches, as well as horseshoeing tools.

Seven years later, in 1911, George's sons, Almon W. and J. Howard DeArment became partners in the business. After the retirement of George B., the two brothers took over the company, Almon directing development and production, and brother J.H. in charge of sales and administration. In 1914, the brothers once again expanded Champion's product line, this time to include hammers. After the death of George B. in 1917, Champion was soon on the move again, literally.

By 1963, the word Channellock was so synonymous with their product that the company's name was changed from Champion-DeArment Tool Company to Channellock, Inc. in order to preserve the trademark and capitalize on its extensive name recognition. In 1965, Channellock, Inc. was granted its third patent, this time for the conical surface created on the cam side of the pliers when undercut.

In 1980, brothers George S. and William A. became co-chairmen of the Channellock, Inc. board of directors, and handed over the reigns of management to William S. DeArment, son of William A. When William S. was named company president and general manager, Channellock, Inc. employed over 500 people, with sales in excess of $20 million per year.

In 1984, CHANNELLOCK received a patent for the "Perma-Lock®" fastener used on all CHANNELLOCK® tongue and groove pliers and all slip-joint plier products. In 1988, the unique color "CHANNELLOCK BLUE®" was granted trademark protection by the U.S. Patent and Trademark Office.  More to read at their website:

If what you buy and where it is made is important to you, check to see if MI Printing can help you with your printing needs?  Give us a call at 623.582.1302 and let’s find out!

Presented By
MI Printing, LLC
Phone: 623.582.1302

Friday, September 7, 2012

Brochures Can Open Your Dialog With New Customers

What do you need potential customers and clients to know about your business?

Who You Are
What Your Business Does
Your Location
What Services Or Merchandise You Offer
Your Typical Turn-around Time
When You Are Open
Your Price Structure

The best way to answer their questions and promote a distinct image and impression of your business is with a good color brochure.  That single marketing tool can be used as a direct mail item, a leave-behind sales tool, a promotional pick-up item and in many, many other ways.

Before you can open a dialog with your potential customers you must first get their attention and your brochure needs to allow you to do just that. Always impress customers with elegant printed presentations they will remember.

Nothing better promotes your business or service than a professional, high quality brochure with a well designed colorful message and well-designed layout.

To create a wide-ranging brochure, make sure you write memorable headlines for every panel. Make your brochure read easily with concise paragraphs and bulleted lists underneath your headlines. Always include a strong call to action and if possible include a free or trial offer to entice your customers to visit or call you now.

Also, if you want to make your brochure even more effective, utilize relevant images and include illuminating captions. With your creative and informative brochures, you are sure to attract new customers.

Let MI Printing help you get you message across in one of many styles of printed brochures.  We can get started with a simple phone cal to 623.582.1302.  Ask about our current specials.

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MI Printing
Phone: 623.582.1302

Thursday, September 6, 2012

Why Are You In Business?

Why Are You In Business?  That may seem like a very stupid questions.  But, humor me here.  Why Are You In Business?  A very few people inherit the business they are in.  Most of us make a conscious decision to be in business for themselves.  We actually think about it and choose between getting a job and being the boss of our very own business.

As a second part of that decision making process we also choose what product, products, service or services to offer.  Many times the decision to go out on our own comes after years of working for others and deciding we could do a better job of being the boss.

Some folks turn (or try to turn) a hobby into a for profit business.  That idea sure seems to make sense.  Doing something you love to do and make a living while doing it would seem to be a fulfilling idea.

In some cases we take a talent for performing or doing something creative (music, art or photography) and turn that path into a way to make a living.

If we get back to the basic question, Why Are You In Business? Is still there and perhaps not in the way you think.

Is your business just a self-serving, self fulfilling dollar driven path for you?  Don’t get me wrong we all must make a profit and a good one or we can’t stay in business.  But are your goals your only your source of motivation?

There are many ways to say this but some folks have a very different reason to be in business.  They first want to serve the needs of their customers.  They may be working with this as their guiding philosophy; Help the other guy reach his goal(s) or full potential as their basis for their business.

I know you have all read or heard the following quote; “No one stands straighter than when bending to assist another.”  Help your fellow man reach their full potential and making a fair profit while doing it.  Is that a good reason to be in business?

Just a business thought for today….

If you are looking for a great business printer for your business. Please give us a call at 623.582.1302 and see how we can help you solve your other business needs.  Thanks!

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MI Printing
Phone: 623.582.1302

Wednesday, September 5, 2012

Puppies, Kittens and Babies

Nothing attracts attention like babies and puppies.  Every once in a while you will see someone walking in the mall holding a puppy or brand new baby.  If you take the time to watch you will see all sorts of people stopping and talking with the person and fawning over the little one.

I think all business owners would love to have a promotion attract that much attention.  It just falls under that big business axiom, “First Get Their Attention.”

Ad Week tells the story of the Animal Humane Society, a Minnesota non-profit, realizing the only thing the Internet loves more than cats is talking cats.  They put out an adorable spot, that they hope will attract support like puppies or babies in a mall.

Design studio MAKE created the spot pro bono, and it's clear from its placement on I Can Has Cheezburger this week that they've successfully tapped into the adorable-kitten zeitgeist. Of course, just when you're being bowled over by sweetness, you learn that out of 30,000 animals the shelter received last year, 20,000 of them were felines. Considering kitten season is about to begin, it's a good time to advertise. And if this doesn't make you want to take one home, you probably don't like cats.

The link to this very cute video is;

So what you want to do for your business is use a really good “hook” to get your potential buyer to at least look at your business as the source for their needs.  The medium you use, print, TV radio or social media is not as important as your message.

First, Get Their Attention and then deliver your memorable message.  All you have to do is find that talking kitten or baby.

For more cuddly attention getting ideas for your next printed advertising piece give MI Printing a call at 623.582.1302 and lets talk about next your printed items.

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MI Printing, LLC
Phone: 623.582.1302

Tuesday, September 4, 2012

Made In The U.S.A. – The Longhorn Jean Company

Looking for more comfortable horseback riding jeans, owners Amanda and Matt Kimes started the The Longhorn Jean Company in March 2009.  Over the past three years they've expanded their business to blend style with comfort.

LJC - The Longhorn Jean Company, was inspired by Matthew and Amanda Kimes. They were desperately searching for a better looking and fitting jean. They are the backbone of this USA made company.

“We wanted a better fit, something that flattered the body and was easy to move in,” says Amanda Kimes, co-founder of the western inspired riding line.

“Everything out there that I enjoyed was very expensive, so we thought, what if we don’t charge as much for a great looking, quality jean,” and as quick as that, the couple got to work.

For Matt and Amanda, LJC is a simple idea. Create an excellent product at an affordable price. Being American made was also very important; they weren’t impressed with what was coming out of China or India. The company, which started with two styles of jeans, began their journey in March 2009. In just two short years, the company now has nine styles for men and women. The Longhorn Jean Company can be found in Austria, England, Germany and Japan.

Within the US, the company now has over 50 retailers representing their line, and they don’t plan on stopping any time soon.

The Longhorn Jean Company has huge goals for their future, and we cannot wait to watch them grow!

The Longhorn Jean Company
28150 North Alma School Parkway
Suite 103-419
Scottsdale, Arizona 85262

If what you buy and where it is made is important to you, check to see if MI Printing can help you with your printing needs?  Give us a call at 623.582.1302 and let’s find out!

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MI Printing
Phone: 623.582.1302

Monday, September 3, 2012

Have a Safe and Happy Labor Day

Labor Day pays tribute to the contributions and achievements of American workers. It also symbolizes the end of summer for many Americans, and is celebrated with parties, parades and athletic events.

In 1882, Matthew Maguire, a machinist, first proposed the holiday while serving as secretary of the CLU (Central Labor Union) of New York. Others argue that it was first proposed by Peter J. McGuire of the American Federation of Labor in May 1882, after witnessing the annual labor festival held in Toronto, Canada.

Oregon was the first state to make it a holiday in 1887. By the time it became a federal holiday in 1894, thirty states officially celebrated Labor Day.filed with Reyes, leader of the labor movement. Fearing further conflict, the United States Congress unanimously voted to approve rush legislation that made Labor Day a national holiday; Cleveland signed it into law a mere six days after the end of the strike. The September date originally chosen by the CLU of New York and observed by many of the nation's trade unions for the past several years was selected rather than the more widespread International Workers' Day because Cleveland was concerned that observance of the latter would be associated with the nascent Communist, Syndicalist and Anarchist movements that, though distinct from one another, had rallied to commemorate the Haymarket Affair in International Workers' Day. All U.S. states, the District of Columbia, and the territories have made it a statutory holiday.

The form for the celebration of Labor Day was outlined in the first proposal of the holiday: A street parade to exhibit to the public "the strength and spirit of corps of the trade and labor organizations", followed by a festival for the workers and their families. This became the pattern for Labor Day celebrations. Speeches by prominent men and women were introduced later, as more emphasis was placed upon the civil significance of the holiday. Still later, by a resolution of the American Federation of Labor convention of 1909, the Sunday preceding Labor Day was adopted as Labor Sunday and dedicated to the spiritual and educational aspects of the labor movement.

The holiday is often regarded as a day of rest and parties. Speeches or political demonstrations are more low-key than May 1 Labor Day celebrations in most countries, although events held by labor organizations often feature political themes and appearances by candidates for office, especially in election years. Forms of celebration include picnics, barbecues, fireworks displays, water sports, and public art events. Families with school-age children take it as the last chance to travel before the end of summer recess. Similarly, some teenagers and young adults view it as the last weekend for parties before returning to school, although school starting times now vary.

Give us a call at 623.582.1302

From the Folks at
MI Printing
Phone: 623.582.1302