A Picture is Worth a Thousand Words

The Parts of a Volcano

The adage "A picture is worth a thousand words" refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.

It is believed that the modern use of the phrase stems from an article by Fred R. Barnard in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars.

Visuals can improve your communication materials when used correctly. Pictures help grab an audience’s attention and help tell a story.

Photographs work best for showing “real life” events, people, and emotions. Photographs tend to be more compelling to audiences.

An illustration or drawing can simplify complexities and highlight key components of an idea.

Cartoons may be good to convey humor or set a more casual tone. Use cartoons with caution; not all audiences understand them or take them seriously.

Present one message per visual. When you show several messages in one visual, audiences may miss some or all of the messages.

Label visual with captions. Be sure visuals and captions are placed near related text.

Use visuals that help emphasize or explain the text. Consider the space available and potential use of the visual. Steer clear of visuals that merely decorate or are too abstract.

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