Offline Ads in a Online World

To reach today’s consumers in the most efficient manner, you need a mix of offline and online ads. And while many advertisers are already aware of the power of television advertising to drive sales and online traffic, few realize the potential of print advertising and how it impacts a company’s bottom line.

New research from iProspect and Jupiter Research that looks at the influence of offline channels on online search found that 67% of online search population is driven to search by offline channels. Of that percentage, 30% come from print ads. Even more impressive is the fact that print advertising topped the list of offline media sources that led to a purchase, with 30% of search users who opened their wallet and bought online coming from a print medium.

So what does all this mean to today’s advertisers? It means that if you’re not using print media, such as flyers and brochures, to advertise your company, product, or service, then you’re missing out on not only sales, but also web traffic that could in turn lead to future business. Stay tuned for more tips.

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MI Printing
Phone: 623.582.1302
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