Valvoline started in 1866 and was used in steam powered machines and locomotives. It became a division of Ashland Inc., and serves more than 100 countries worldwide and is a leading marketer, distributor and producer of quality branded automotive and industrial products and services.
Valvoline invented motor oil. They’ve been reinventing it ever since. Valvoline has helped car owners achieve maximum performance and prolonged life from their engines with motor oils specifically designed to meet the needs of different engine types and driving conditions. Their newest innovation is NextGen™ the premium motor oil that’s better for the environment and great for your engine. With 140 years under the hood, you can rely on the proven technology of Valvoline motor oils and products.
With Valvoline announcing a new motor oil called NextGen, which is made up of 50 percent recycled motor oil. Even though everyone told us – and every bottle of the stuff proudly proclaims – that NextGen is also "100 percent Valvoline" and will offer up the same performance that people expect from any other Valvoline motor oil, the company knows that this product is not guaranteed to be a instant hit. After all, would you put used motor oil in your engine?
Well, you might if you got the same detailed explanation about NextGen. Here's the short version:
When you buy a new bottle of motor oil, what you're actually getting is a liquid that contains 85 percent motor oil and 15 percent additives. When that motor oil runs through your engine for a few thousand miles and gets "used," all that really happens is that additives get contaminated and useless, while the 85 percent motor oil is still there, still okay. This 85 percent is called base oil, and it can be reclaimed and turned into new motor oil.
For the "independent" Valvoline, motor oil is not an afterthought, something to do alongside drilling for crude. Okay, if you want to be picky, then, yes, Valvoline is a division of Ashland Inc., but why let the truth get in the way of a good story, especially since Valvoline is not vertically integrated and really, really cares about making good motor oil? Motor oil is the company's main reason for being, and it hasn't introduced a new, big product since MaxLife, an oil designed for high-mileage vehicles, in 2000.
Location: Valvoline World Headquarters P.O. Box 14000, Lexington, KY 40512 • 800-TEAM-VAL
Website: http://www.valvoline.com
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