Tuesday, November 12, 2013

Small Business Saturday Is November 30th

Are you giving customers a reason to Shop Small® with you on Nov 30. The information you promote in your marketing materials for Small Business Saturday® will determine how big your crowd is on that special Saturday.

Everyone has heard of Black Friday and Cyber Monday, but growing in awareness is Small Business Saturday. This is a day dedicated to supporting small businesses across the country.

It was started a few years ago by American Express, and it's grown in popularity ever since.

With five fewer days between Thanksgiving and Christmas and a late November start to Hanukkah, small businesses are prepping for the holiday season even earlier than usual, according to a new survey.

According to the annual Small Business Saturday Insights Survey, released by the NFIB and American Express, nearly one-third of small business owners are starting holiday promotions earlier this year, and 70% say participating in Small Business Saturday will be helpful in attracting new customers.

While small businesses generally can’t offer the steep discounts available at big-box retailers and department stores, Many business owners are trying to provide incentives to existing and new customers as well.

According to the survey, 67% of participants will offer discounts on Small Business Saturday, and 36% will offer coupons for future offers or discounts.

Many small business owners are banding together to increase traffic. Thirty-nine percent of participants are collaborating with other small businesses for a community event to promote Small Business Saturday.

What are your plans for this small business special weekend?

Using MI Printing you still have time to print coupon specials to hand out to your customers so they can take advantage of your business on Small Business Saturday and well beyond.

Let MI Printing help you communicate your business story to your businesses’ audience. Brochures, flyers and coupons are what will help you sell more and bring customers back to your business. Call 623-582-1302 to find out more.

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MI Printing
Phone: 623.582.1302