Will your future shopping
hinge on how a given store handles your returns?
Over the past few years
stores have been tightening how they accept returns. In the past some stores would take back items
(that they carried) even when purchased elsewhere. That free wheeling type of return has all but
disappeared.
Electronics are a different
story altogether. Many stores have very
short return windows for electronics or tech items in general. In some cases
you have just seven days to do a return.
In some cases software returns are not even offered. If items have been opened or packaging has
been lost or damaged returns can carry a hefty restocking charge.
Clothing and shoes are still
some of the items where stores offer exchanges or returns due to color, size or
style that isn’t what the recipient needed or wanted. Stores realize that if
this wasn’t the case shoppers might not buy them at all.
While size is always an
issue (since manufacturers can’t seem to agree on what sizes mean) the new
craze of “Gift Cards Fit All” has replaced the “One Size Fits All” gift buy.
Numbers of $30 Billion in
Gift Card sales show the popularity of what many feel is the perfect gift. Some folks, however, feel that using a gift
card is a bit of a cop-out. The act of
choosing a gift is part of the holiday shopping mystic. The time spent shows a certain caring that
needs to go into choosing the perfect gift.
In general a gift card
(especially the credit card types) is an item that will not have to be returned
or exchanged. They do cover a whole ranges of “giving” worries. No problem with compatibility, size or color.
Store owners hope that the
returns will lead to even more sales. After all the most basic need is met, the
potential customer is already in their store and in many cases has ready cash
or credit that they can or must spend in the store.
This shopping year has had
many challenges, a short shopping season, a weak economy and customers holding
out for the very best possible price. Store profits were affect by these
factors. The trend of online shopping is
affecting the brick and mortar only shops.
Do you need help with your
next print advertising – coupon or brochure?
Call MI Printing 623.582.1302 and lets us be your
local resource. Effective communication
is what your business needs.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
