Thursday, February 6, 2014

Are Super Bowl Ads The Ultimate In Marketing Mayhem?

It has been four days since the broadcast of the “Big Game”.  Yes, there are people still taking about the football game itself.  But most often people are talking or arguing about the advertisements. There are many different winners (depends on who you ask) of the “Best Super Bowl Ad.”

Many ads created reactions to their message.  As with most Super Bowl not all ads have positive reactions. Of course there is the saying, “There is no such thing as bad press.” This falls into the thinking that if they are talking about you, your advertising message achieved its goal.

There is no doubt about one winner. That is million dollar winner in the Doritos "Crash the Super Bowl" contest. That winner is from the Phoenix Metro area. Ryan Thomas Andersen, a Scottsdale  videographer, in the spot, called Time Machine. A young boy lures a man into a homemade time machine, telling him the contraption is powered by Doritos. The boy ultimately cons the man into handing over his bag of chips. In addition to 6-year-old Gavin Andersen, the commercial features Valley actor Jim Coates and Los Angeles actor David Wilkins. 

Many sources declared the Budweiser ad “Puppy Love” was the overall best advertisement from the big game

This puppy just couldn't lose.  Budweiser's precious puppy has pranced off with the best-of-breed ribbon for Super Bowl commercials. Never mind that it aired with just two minutes left in a dog of a game. For the second consecutive year — and the 12th time in the past 14 years — Anheuser-Busch has earned one the most coveted of U.S. advertising honors, winning USA TODAY's consumer-judged Ad Meter for Super Bowl commercials.

For the 26th consecutive year, USA TODAY's Ad Meter reached out to consumers to vote for their favorite Super Bowl commercials. This online audience of 6,272 preregistered panelists voted from across the country. The game featured nearly 50 commercials that cost advertisers a record $4 million per 30-second slot for airtime on the Fox telecast, which was expected to be watched by up to 110 million viewers.

The Anheuser-Busch blowout off the field was almost as impressive as the Seattle Seahawks blowout on the field. Another Anheuser-Busch spot finished third, this one about a town's real welcome-home parade for a soldier returning from Afghanistan.

The winning ad showed how in recent years, Anheuser-Busch has discovered that effective Super Bowl ads, sometimes, can be less about creating belly laughs and more about plucking heartstrings. Both this year's and last year's winning Budweiser ads have no dialogue, only the perfect sound track.

How often have we said the best marketing is to simply “Tell a good story”?

Do you need help with your next print advertising – sales sheet, brochure or flyer?  Call MI Printing at 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs, let MI Printing be your resource.

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