Monday, February 3, 2014

Super Bowl Ads Through The Monday Morning Filter

This was, perhaps not, the best Super Bowl for commercials (or football)! That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered.

At $4 million a pop, there's always a heavy expectation put upon the highly-viewed spots, which often debut days before the Super Bowl. In addition to the ad time, throw million dollar production costs into the mix and it's no wonder the stakes are so high. After all, it's reasonable to say that a great commercial can and will elevate a brand tremendously.

Does this year measure up to… Coca-Cola, 1979 spot featuring Pittsburgh Steeler Mean Joe Green. Budweiser, many Clydesdale spots and of course the iconic Apple's 1984 "Macintosh" commercial?

Let’s Review Some (no particular order):
Radio Shack, “The Phone Call”: ’80s celebs like Hulk Hogan, Mary Lou Retton, Dee Snider, Kid ‘n Play, John Ratzenberger, Chucky, Alf, and even the California Raisins storm the store to reclaim their old stuff and make way for the future. What the future of a store with “Radio” in its name looks like is anyone’s guess, but the spot gets major funny points for its self-awareness.

Cheerios, “Gracie”: A girl with the best “Dad, please, I can play with my food, too” face ever bargains her way into a pet puppy as her parents use Cheerios to illustrate that a new baby brother’s on the way. Simple and not too sweet, just like the cereal.

Budweiser’s “Puppy Love”: Bud’s surefire hit, released early, has something for dog fans, horse fans, and hot farmer fans alike. Its mere existence is like a firewall against cynicism.

Coca-Cola: Coke kept their ad under wraps, and was wise to save its release for the game. Coke managed to evoke patriotism in just a minute, with a multilingual version of “America, the Beautiful.” Other companies leaned heavily on nationalistic themes this year, but this was the best of the genre. Coke is Coke, and doesn’t need to convince us about its flagship product, other than that it still exists.

Doritos Crash the Super Bowl competition is officially over and "Time Machine" has won, airing during the Super Bowl and its audience of over 100 million viewers. The ad, created by Arizona resident Raj Suri and directed by Ryan Anderson is a playful commercial with a hilarious twist. Suri has won $1 million dollars and the chance to work with Joss Whedon on the next Avengers movie. "Time Machine" beat out four other finalists in a viewer-driven competition.

Doritos cowgirl – A good example of the “cute” commercials with kids or animals or, in this case, both.

Volkswagen - Engineers get their wings and sometimes even rainbows is one being talked about this morning.

You can view these commercials and more with a quick search on YouTube

Do you need help with your next print advertising – coupon or brochure?  Call MI Printing at 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs.

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