Tuesday, February 4, 2014

Is Your Business Plan A Good Recipe?

All of us know that when you are preparing food that carefully following good recipes will lead to a great meal. You can apply that same thinking to your everyday operations, business strategy or business plan.

If we look in the dictionary we find the following for the term Recipe;
1. A set of directions with a list of ingredients for making or preparing something, especially food.
2. A formula for or means to a desired end: a recipe for success.
3. A method for achieving some desired objective: a recipe for success.

Notice that two of those end with “a recipe for success” as part of the definition. You need to make sure that your business recipe is a good one.  Consider that you don’t have to reinvent the wheel.  Many people have written about and practice formulas that, in general, will lead to successful business operations.

A recipe breaks down into two sections, a list of ingredients and the actual directions of how to go about the preparation so the result will be successful. If you change an ingredient of if you don’t follow the directions the results will not be what you expect.

Yes, you can deviate from a business and still be successful, sometimes! It to be able to break the rules you must first understand the rules.

When it comes to customer service you must never break the rules that protect the customer. You can only offend or disappoint some many customers before your reputation is ruined beyond repair.

With the advent of the Internet and social media business can’t hide anymore.  They can try but you can only change your name and move so many times before that is no longer a protection.

Other business (selling brand name items) will be able to offer similar (or the same) products or services and at the same price as you can.  How you treat customers is the one single area where you can excel.

Yes, if you hand craft or manufacture your products you can within reason produce a better or different product than a competitor, but economics will tend to limit how much better or different than you can be.

Consider that your ability to deliver a better customer experience has little to no cost attached to it. A welcoming smile or polite interaction is without cost. Generally not even in time spent.

How will you greet your next customer?

Do you need help with your next print advertising – coupon or brochure?  Call MI Printing at 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs.

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MI Printing
Phone: 623.582.1302