Thursday, September 19, 2013

Promoting Your Customers A Real Win - Win

Does promoting your customers have a positive effect on your bottom line?  If you are a Business-To-Business business your actions can help your customers sell more and that leads directly to you selling more to them.

At the same time your support should lead to a very respectful relationship between your two companies.  If you have several business that buy from you and are competitors with each other, your promotions must be fair to both.  

In some cases companies offer co-op advertising that the customer company can spend as they see fit.  What we are talking about here goes beyond that type of thinking.  

Consider running you own ads that feature your customers products and services rather than selling your products.  If that seems crazy consider the effect it has on viewers that could potential customers.  Buying from your business will lead to your promoting these new potential customers.  This could be a unique opportunity for them.  Buying from and be promoted by a vendor is benefit that few vendors offer.

If you are looking for an example; A packaging company ads feature an actress with milk cartons of rival brands Nestle, Amul, Mother Dairy, Gagan and so on, all together. That begs the question, why?

How does a packaging company gain from pushing different brands? Tetra Pak believes the logic is simple: "Every carton that these companies sell is where we make money. Unless they grow, we will not grow."

The logic "to foster the customer's growth" is not restricted to the current ads. In fact, it's been the cornerstone of Tetra Pak's growth strategy for the past couple of years.

Business promotion is an integral part of any business's success, as it is through promotion that a business expands its customer/client base and opens new windows of opportunity. There are many ways to promote a business, and each varies in regards to time, labor and costs. Many business plans use a combination of methods, based on individual needs and circumstances. 

Develop relationships with your customers. Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them. 

Good ideas come from many places can you apply this to your business-to-business selling.

You can work with MI Printing to design your business printing needs.  We look forward to helping with your business growth.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing 
Phone: 623.582.1302
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