Monday, September 30, 2013
Monday Marketing Moves
Is the only place a customer can find about your weekly (or daily) specials is after they come into your business? At a minimum you can place a notice about your specials in your window or on an exterior a-frame sign.
You could have a coupon special printed and place them on cars in the common parking lot. You could have a door hanger printer and have them or a flyer distributed in your local area neighborhood. You could also do a postcard using the US Post Office’s program called Every Door Direct Mail.
Every Door Direct Mail® from the U.S. Postal Service®, is designed to help you reach every home, every address, every time. Now it's even easier using their redesigned online tool!
You can map out a target area, select a delivery route and mailing drop off date, and pay online — all from your computer. And, you can create your mailings up to 30 days before you plan to mail them. Call Paula at MI Printing at 623.582.1302 if you need help or have postcard questions.
Keep in mind that you can use a PR release or an email to your list to explain and offer your weekly specials. You do have an email list don’t you?
A good PR or email piece should have:
A great headline – You have to get their attention
A short and direct timely message
An instantly clear story that is worth a reader's time
An actually interesting story to share
Please keep in mind that you don’t have to reduce prices and give away the farm to draw people in. You just have to tell a good story. Is your latest item something that will save your customers time and money? Tell them about it.
Apple is a great example of a company that doesn’t run sales to draw in the crowds. About every six months to a year they introduce an improved product and when they come out folks line up around the block to pay them full price. Apple sold over nine million phones in just three days at their most recent release.
Having a weekly special every Monday is a good idea. Telling the local public and potential consumers about your special is even better! When will you begin doing just that?
Do you need help with your next business printing job? Call MI Printing at 623.582.1302 and let us be your local business printing resource.