Selling Amounts Have A Competitive Limit!

We all know that a business must run on its profits.  We also are familiar with the following phrase’ “Buy Low – Sell High”!  With very few exceptions there is always an upper limit to the selling price for any product or service. That limit will generally come from how little your competition is willing to accept as a profit margin.

When selling the very same item; the profit margin is usually by the competition and not by yourself. People are very price conscious these days and will go out of their way to hunt for the lowest price on any item.

Not every product or service is created equal.  You have to make sure the potential buyer know why yours is better than the competition so they can make an informed purchase. Otherwise “Price Is King” will rule their buying decision.

In order to make yourself as profitable as possible you need to find ways that reduce the overall cost of selling your items. If you buy a larger, but sane, quantity will you get a better price? If you pick up rather than shipping your items will you save money?

Restaurants are faced with the difference between prepackaged foods and working with fresh ingredients. Which one is truly cheaper in the long run?  Of course, there may be a quality difference as well.

Some merchants tend to sell from a warehouse location rather than a fancy showroom in an attempt to save overhead (and very real) costs.  What type of location and amenities does your customer base expect or even demand?

You need to factor in all of your businesses expenses. How does your energy costs and usages effect your bottom line? Does it make sense to have the power company do an energy audit?

Does what you sell have “legs”? Is your product line affected by new technology? When was the last time you saw a pager company? Have your tried to find a Pay Phone lately?  Seen a TV repairman recently? How many people do you know (nurses and some doctors excluded) who still wear a wrist watch?

As you know many magazines and newspaper have faded into the era of the buggy whip. News and entertainment is now routinely delivered to the millions and millions of smartphones that have invaded the demographics of all age groups.

Do you need to have true savings on your next printing job – coupon, flyer or brochure?  Call MI Printing 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com
http://miprintingpromotions.com

MI Printing Weekly Special: 9X12 Presentation Folders

9X12 Presentation Folders with 2 - 4 inch pockets 14 pt stock with uv coating - printed on one side in full color. Regular price - $1176 Sale price 25% Off Now Just $881.00  For best results a PDF file is required for the customer supplied artwork. Please refer to this ad when calling. Offer expires December 31, 2013.

Something as slim and unobtrusive as an imprinted folder can really add subconscious value to your brand!
Present organized and professional materials
Give customers presentations they’ll remember
Insert 8.5” x 11” handouts in two folder pockets

At MI Printing we can take care of all of your specialty printing needs.  Learn about the many options we offer for your business printing needs.  Questions... Please give us a call at 623-582-1302.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com

Your Business Marketing Mayhem Story?

We have covered the many aspects of Marketing Mayhem and have shown examples of uses that have caught our attention. But, what is your businesses’ marketing mayhem story?

Are you doing marketing that would qualify as mayhem marketing and if not, why aren’t you?

In order to do marketing well you have to get the attention of your target audience and them you need to tell a good story.  We can all agree that those two basic principles are necessary for good communication of your advertising message.

In general mayhem marketing takes that concept one step further by adding a twist that helps captivate your audience to a greater degree and have something that makes your story or message even more memorable.

The holy grail of marketing is a message that sticks. As you plan your next marketing message what will you do to achieve that marketing mayhem goal, to have your message be very sticky.  People have tried to reach the viewer’s emotions many different ways, shock, humor, sadness, joy and childhood delights.  While that list only covers a few emotional messages advertisers have tried them all.  Results have varied and the skill at delivering your message is always what can make or break the results of an ad or advertising campaign.

There are many more unsuccessful ads that have tried to break all the rules than those that have achieved fame and fortune.  The reason that successful marketing mayhem commercials are so memorable is that there are very few of them that work really well.

To put your business on top you must stand out from the crowd.

Your businesses’ marketing mayhem story needs to show why your business (or service) can fill their need, solve their problem or make them the envy of their neighborhood. Sounds rather simple when it is put that way.  But, the devil is in the details. Doing that ad better than your competition is the real key to success.

Learn to tell a great story. Your advertisement needs to a have single clear goal. After your viewer sees your story what is it you want them to do? Pick up the phone and call? Visit your business? Find and buy your product?  For most local small businesses you want them to physically come to your business.

Once you have given the buyer the “Why To Buy” then you must make sure they know the real “Where To By”.  It does no good to accidentally allow them or send your customers to a competitor’s place of business.

Do you need help with your next print advertising – coupon or brochure?  Call MI Printing 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com
http://miprintingpromotions.com