Wednesday, December 12, 2012

12 Days of Christmas For Small Businesses

We are all familiar with "The Twelve Days of Christmas" an English Christmas carol that enumerates a series of increasingly grand gifts given on each of the twelve days of Christmas. Textual evidence suggests the song, first published in England in 1780, may be French in origin. The time signature of this song is not constant, unlike most popular music. This irregular meter perhaps speaks for the song's folk origin.

What can you do as a small business using a series of promotions for the 12 days before Christmas?  You can use a printed flyer that has 12 suggestions for gifts that can be purchased from your store.  If you are a restaurant you could have a series of 12 deserts or holiday meals that your customers could partake of.

You don’t want to make a customer come back 12 different times to fulfill their purchases. The customer may turn into the Grinch under those circumstances. If you want to break up their visits you could do it at three visits with purchases of 4 items or choices each time.  Best for your customers may be at least two visits with purchases of 6 items or choices each time.

Keep in mind that the more customer visits you have the more sales you should have.  So whenever possible you want return customer visits.

If you are a clothing store your flyer could feature a complete outfit that is broken down into twelve pieces. You could do a hat, scarf, blouse, vest, sweater, coat, gloves, belt, skirt or trousers, socks and shoes.  If you can combine these with a holiday theme or colors so much the better.  You can sell them as a set or over the twelve days or have twelve different outfits at one per day.  Be creative and have fun with your 12 days of Christmas.

If you are a hardware store you could always give coupons with each purchase that gives a special price for each of 12 different tools or needed parts for home improvements.  

No matter what you sell, even services you can do some holiday theme items even if you need to create new titles so they can follow along with you 12 days of Christmas plans.

Need to have a creative twist to your next commercial printing job?  Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302.

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Phone: 623.582.1302