I saw an ad by the
United States Post Office the other day and it extolled the virtues of using
paper as a storage medium. Invoices that lead the way to paid bills stored in a
drawer rather than lost or hacked in cyberspace.
It got me thinking
about those notes I have stuck to my fridge.
Some are just that, notes. But
many others are really ads; From my real estate agent, a place to write notes. From my insurance man with reminders of what
to do in an emergency. From my dentist
about my next appointment. From the car
dealer about my next service.
Wow, all these printed
communications that are part ad and part friendly reminders or helpful
hints. Guess what, I do keep them, and
use them and post them on my fridge.
You could consider
giving customers a note pad that has coupons interspersed through-out the pad
with different offers to entice customers to come in on days that are typically
slow ones. That way you stay top of
mind and get increased traffic on days that you need it.
You could even partner
with nearby business and place coupons for each other on notepads given out a
the different locations. That way, say
four businesses could share in new traffic and have a reduced cost promotion
for the new year.
You can use dollar
shaped coupons and even leave the amount areas blank and fill them in when they
are sold or given to your customers.
You can validate those coupons with employee initials or a uniquely
shaped paper punch in one of the areas meant for the dollar amount.
Ok, the smell of
printers ink in the morning. Kind of
reminds me of that old saying “Printer’s Ink in Your Veins” or now “Pixels in
my Pocket!” and they all lead to “Notes on the Fridge” Ads with a place to call
home…
Be creative, make your
next printed ad have a home on the Fridge.
Want help with your next
print advertisement? Call MI Printing 623.582.1302 and lets us be your local resource.
Presented By
MI Printing
Phone: 623.582.1302
Email:
sales@printinginaz.com
http://printinginaz.com
