Tuesday, January 8, 2013
Can A Simple Email Create Return Customers?
As our frequent readers know we are always in favor of businesses that go out of their way to reward or thank customers for their patronage.
We recently featured Woodworkers Source as a Made in the U.S.A. business. Now we are going to revisit them and show you a sample of the Thank You emails they send to customers following an online order.
"Good news, Mike! Our highly trained and skilled team of 50 employees has - with great care and attention - selected, packaged and shipped your order 541863 on this beautiful day, 10/11/2012.
We had a lively celebration afterwards and the whole party marched down the street where the entire city of Phoenix came out, waved 'Bon Voyage!' to your package, and patted the UPS driver on the back.
Local TV stations sent in cameras and reporters who asked, "What does Mike Thomas intend to make with this?" We offered no comment so we wouldn't spoil your surprise. We do hope to see pictures of what you make so we can have another city-wide celebration.
I hope you had a wonderful time shopping at Woodworkers Source. We enjoyed every minute of it, and your picture is on our wall as "Customer of the Year". We're all exhausted but can't wait for you to come back to Woodworkers Source!"
We want you to know that the name has been changed to protect the innocent. What a great thank you to send out to customers. It is a great example of going above and beyond to show a customer how much they are appreciated, how much their business is appreciated..
Can you adapt this type of an idea to your business. Can you say Thank You to your customers in a way that is unforgettable? You wil find that it is well worth the effort.
Want help with your next print media communication? Call MI Printing 623.582.1302 and lets us be your local printing resource.