We have mentioned before that “First, Get Their Attention” and “Make Your Message Memorable” are the basis for all marketing. If you don’t get their attention and your message isn’t remembered you might as well have not have done the advertising or marketing in the first place.
The large companies use repetition to make sure the message is remembered. You know the ads we mean, you get sick and tired of seeing and hearing them. Many of us resort to channel surfing or we swear not to buy the product because we are sick and tired of seeing the offending ad.
Other ads have become part of the American story and one of the most remembered is the Coca-Cola series, "I'd Like to Buy the World a Coke." What can a small business do to compete and be remembered.
Leverage your workforce to spread the word. This can be accomplished through inexpensive flyers or coupons and/or magnetic signs on their automobiles. This can also be accomplished through word of mouth but it is far more difficult to control the message.
Create publicity and press releases. You can use local “groups” within professional social networks (MySpace, Facebook, LinkedIn, etc.) to create free publicity and drive prospects to your website as well as your “bricks & mortar” location. Creative press releases can get you on local TV, in the paper and across the web. You can do this yourself if you have the talent or there are services that will do it for you.
Create partnerships and cross promotions. Find other companies that hit your same target audience and are complementary to what you offer. Come up with a win-win barter proposal of how to steer clients to each other. Or, offer bundled promotions using the products/services of each to boost interest in both of your companies. Or, pool your marketing dollars together and create a campaign you could not afford on your own. It can be as small as one or two partners you barter with individually or a group, similar to the wedding industry where florists, hairstylists, veil makers, dress makers, bakers, and printers work together to help each other out.
Need to have a creative twist to your next commercial printing job? Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302.