Wednesday, January 16, 2013

Marketing Mayhem: Marketing Your Business in 2013

Unsure about how to market your business? Read about how to properly position your sales and marketing efforts to compete in today’s marketplace.

You are not alone. Marketing is the greatest challenge and biggest concern for small and mid-sized businesses. Marketing is the least understood business function and the most mysterious. Money pit, black art, expense and necessary evil are common perceptions of marketing.

As times change and businesses grow, every company reaches a point where marketing becomes a critical business issue. For some, this happens when revenues stall or dip. For others, it becomes an important factor in taking the business to the next level. Either way, the questions of, "What is marketing, what do we do and how do we do it?" arise.

The American Marketing Association defines marketing as, "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Huh? No wonder there is confusion.

In 2013 focus on besting your true competition.  There is a story about three donut shops on the same block in a big city.  On shop proclaimed “Best Donuts in The Country”  the second came up with the slogan “Best Donuts in The Universe”  The third shop won by a sign that simply said “Best Donuts On This Street”.

Define your target audience and tell them what makes your business better than your competition.  Then treat your customers in a way that they feel you truly appreciate their business.  Go the extra mile to satisfy their needs.

Does every customer who leaves your business carry away a coupon that gives them a targeted reason to come back and make a future purchase?  If not, why not?

Always make your marketing hype a reality to each customer.

You can work with MI Printing to work on your business printing needs.  We look forward to working with your business.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing, LLC
Phone: 623.582.1302