Tuesday, February 5, 2013

2013 “Big Game” Advertisements

Well the final figures are in and this year’s “Super Bowl” wasn’t quite as super as first reported.  Just over 108 million fans tuned in to watch the advertisements and the game.  Putting it at the third most watched TV event in U.S. history.  They chopped off a full yard so that the 108 yard kickoff runback and TD just tied the record and didn’t actually break it.

Now it comes out that the Stadium District knew in advance that they had a power interface problem and had allocated some $600,000 to fix it, but not before the big game.

Unlike many recent “big games” this one was a real brother battle right down to the last minute with an outcome that could have gone either way.

Advertisers need to cough up a cool 3.8 to 4 million dollars for a 30 second TV spot (not counting production costs or the money spent to buy the rights to be the “Official” something and use the true “Super Bowl” name.)

Did you agree with Ad Meter that the Budweiser Clydesdale spot with the new colt (Now named Hope) was the very best spot?  Ad Meter shows that the Tide Joe Montana stain spot was in second place, but not by much.  The Chrysler two minute Paul Harvey “Farmer” spot nailed down the third spot.  The air time for that spot cost Chrysler over 12 million dollars.  They also ran a two minute tribute to the military and their Jeep brand. 

I know you have heard that sex sells and many folks have tried to use that as a basis for many advertisements.  But the reaction for many viewers of the GoDaddy spot was revulsion not attraction.  But, if getting your brand talked about for name recognition, it was a commercial success.

Of course Disney teamed up with the winning Baltimore quarterback and a big plug for Disney World.

Years ago Apple used their anti-big brother Super Bowl spot to very successfully launch their new Macintosh line for a fraction of what it costs in 2013.

What advertisement was your favorite and how can you use these multi-million dollar examples to do a better job in 2013 marketing your local business? 

Want help with your next print advertisement, brochure or flyer?  Call MI Printing 623.582.1302 and lets us be your local resource.

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