Wednesday, February 27, 2013

Five Low Cost Small Business Promotions

The best way for a small business to do low cost promotions is to work with other small businesses.

Offer to place non-competitive businesses coupons at your register.  Make sure to offer or hand out the coupons at checkout, not just leave them laying there.  Make sure the other business has plenty of your coupons to hand out as well.

Give out business cards – Anytime your type of business comes up in conversation, you can hand your business card out. You never know who will turn into a great customer or referral. MI Printing would love to work with you on your custom designed cards to get a great deal on your business cards.

Use every outgoing piece of paper, and every electronic document as business promotion.  For instance, business stationery is an ideal business promotion tool. Is your business name, logo, contact information (including URL if you have one), and slogan on your envelopes as well as on your letterhead? Or are your envelopes only printed with your business name and return address? What a waste! Your phone and fax numbers, your URL, and even a memorable slogan should be there, too. It's not just an envelope, it's a business promotion tool! You're sending it out anyway, so why not make it work for you?

We're all familiar with hearing or reading advertisements that promise that the first 50 people to visit a particular store will receive a free ________. You fill in the blank. It could be anything from a single red rose through an ice-cream cone! We're all familiar with this kind of spot promotion because it works. People love to receive things that are free.

Mobile business promotion isn't just for white delivery vans. It seems like one in every four vehicles has the name and phone number of a business decorating one of the windows or doors. Think of all the people who see your vehicle when you're driving around - especially if you live in a place where people often get stuck in traffic!  Wew can help with magnetic door signs to help get your message across.

Let MI Printing help you get you message across in one of many styles of coupons or printed brochures.  We can get started with a simple phone call to Matt or Paula at 623.582.1302.  Ask about our current specials.

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MI Printing, LLC 
Phone: 623.582.1302