Thursday, February 21, 2013

Build Your Business Without Discounting

Do you want to perk up your small business without always using price cuts and discounts? Consider doing it by focusing on building a brand and strong relationships instead of relying on price discounts to create sales. 

To do that you need to focus on marketing education, small business marketing techniques, modern design, and inspiration to help you enjoy your marketing and build a powerful business. 

Whether you're a photographer, a hair salon, online store, cosmetic dentist, fitness center, specialty store or any other type of small business, you have come to the right place! At MI Printing we can help you create solutions to your marketing needs.

You don’t have to stick with only online methods to promote your business through social media marketing. Going “old school” can actually be a new idea if you’re thinking about different publications and radio spots. The web today is mobile, so offline advertising isn’t as far removed from online advertising as it was a few years ago.

One of the best ways to maintain your profit margin (i.e. no discounts) is to educate your customers why your are a better bargain even at a higher price point.  Do you use higher quality materials?  Then say so!  Do you spend more time with your customers that your competitors?  Then say so!  Is your advice better because you have more experience? Then say so!

Keep in mind, that, you will never be perceived as being better than your own best boast!

Consider that your target market will always affect your price point and thus your profit margin.  Are you selling to the right audience? Is your next move to go toward a more expensive product?  Or even just a better quality product niche?

The look and quality of your business printing is every bit as important as how nice your office or store looks when your customers enter.  You always need to put your best foot forward in your brick and mortar store and your business printing.

For more attention getting ideas for your next printed advertising piece give MI Printing a call at 623.582.1302 and lets talk about next your printed items.

Presented By
MI Printing, LLC 
Phone: 623.582.1302