Wednesday, March 27, 2013
Cross-promote With Other Local Merchants
Yes, I know we have talked about this idea before. But, did you take the time to tryout this budget friendly marketing proposal?
A simple cross promotion with even one other business does more than just benefit the businesses with more foot traffic and sales it benefits your customers as well. What more could you ask from a promotion where everyone is a winner.
Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services.
To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to "outmarket" bigger competitors. Their cross-promotions include "bundled" offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to's and other resource booklets and videos, co-branding, coop advertising, and shared space.
Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other's customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional "solo" methods of networking, advertising, or public relations.
Print joint promotional messages on your receipts.
Offer a reduced price, special service, or convenience if customers buy products from you and your partner.
Hang signs or posters promoting one another on your walls, windows, or products.
Mention one another's benefits when you speak at local events or are interviewed by the media.
Drop one another's flyers in shopping bags.
Pool mailing lists and send out a joint promotional postcard.
Share inexpensive ads in local shopping papers or a nonprofit event program.
Give a joint interview to local media.
Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
Use door hangers, posters, flyers, or postcards to promote special offers for each other's products.
Need to have a creative twist to your next commercial printing job? Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302.