When springtime is in the air, it's time to start taking advantage of the change in seasons, which often brings a positive change in people's moods. Whether you operate a retail location, service business or online business, spring can be an opportune time to ramp up your company's marketing efforts.
While sales cycles are different for different industries, you can take advantage of springtime by rolling out some season-specific marketing changes or improvements.
Spring Break: Most US schools have their breaks from early March through early April. The key to Spring Break Marketing is “Fun in the Sun”. You can make reference to finally ending the chill of winter and anticipating the sweetness of spring. This is not only a key traveling period for teens, but also many family vacations take place during this time … so target the travelers with your savings and specials. Take advantage of the 3 R’s of spring: recovery, relaxation and restoration.
Spring Cleaning: Research shows that 3 out of 4 US adults plan some type of spring cleaning. Think about all the yard work about to start (and yard sales). Highlight cleaning supplies and tools. Don’t forget about all the organizational needs people will be experiencing. Out with the old and in with the new.
Spring Seeds: Always a good time to make things grow. Let your customers know that your company is “green” by tying in promotions that utilize seeds. Have avid readers? Give them plant-able bookmarks. Or you could attach your business card to a Tree Seed Tent Card and give out to prospects. Or let your customers know you look forward to growing your relationship with these branded flower and plant stakes. Or why not mail out some branded seed packets to new leads, regardless of what industry you’re in.
Spring in your Step: Most people are experiencing a sense of renewal and rejuvenation in springtime. Participate in, or sponsor, a local event that benefits a worthy cause, like a walk or marathon. Invite all of your employees and customers to join the effort and collect donations. Have a contest where the person who collects the most donations wins something spectacular. On the day of the event let everyone know that 10% of sales will be donated to the cause. You should send out a Press Release a month in advance so perhaps your company will get some free publicity and the cause will probably garner more awareness and donations.
Your printed materials are a direct reflection on your business. Your choice of colors, font types and sizes have somewhat the same affect on the viewer. Make sure your message is a match to the buyer you expect. Call MI Printing at 623.582.1302 and let us help you make good choices.