Tuesday, March 5, 2013
Eight Ways To Improve Your Local Presence
If you want your local business to be part of the community here are eight ways that will help you do just that. People tend to support businesses that support them.
Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. This makes you a valuable community member and builds awareness.
Speak at seminars and teach workshops. You’ll get publicity from marketing the event and from the event itself.
Enter business award competitions. If you win, you get a badge on your website and a lot more sales. Even if you don’t win, you can still get lots of publicity if you place high enough and broadcast your participation.
Network at your local Chamber of Commerce and fraternal organizations. This is a classic marketing idea for small businesses because it can yield big dividends. Association with the Chamber will make your events more credible, and you can find new partners or clients, or discover opportunities to teach or speak.
Learn to be a people person. Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.
Use bumper stickers and window decals. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display.
Ask for testimonials and reviews. This includes online reviews on websites like Yelp, recommendations on LinkedIn, and rave comments through any channel. Create a testimonials page on your website and use the best reviews in as many promotions as makes sense.
Send hand-signed holiday, birthday, or thank you cards to past and current clients, valued partners, vendors in your referral network, connections who have helped you, everyone you can think of. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness.
If you need help with your business printing needs make sure MI Printing is the printer to consider for your next printing job. We can start with a quick phone call to 623.582.1302. We want to say “Thanks In Advance”!