There are many ways to market your service business and you are probably bombarded by email and phone calls with many magic bullets that are being offered to “help” your marketing efforts.
Have you considered that marketing your service business by networking and word-of-mouth are some of the most effective and long lasting ways to do your marketing.
Here are some effective ideas to get that effort going.
Join your Chamber of Commerce or other community organization.
Join or organize a breakfast or lunch club with other professionals (not in your service field) to discuss business and network referrals.
Serve on a city board or city improvement commission or group.
Host holiday parties.
Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women's business center. Describe how the organization helped you.
Send letters or brochures to attendees after you attend a conference.
Join a community list-serve (email list) on the Internet.
Volunteer with your church or civic group.
Get a booth at a fair/trade show attended by your target market.
Give a speech or volunteer for a career day at a high school. Join a specking group or service.
Teach a class or seminar at a local college or adult education center.
Sponsor an Adopt-a-Road area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship.
Keep in mind that most of the these ideas are best supported by the use of well designed and printed business cards.
At MI Printing we look forward to working on your business printing needs. We look forward to working with your business. Give us a call at 623.582.1302 and let’s talk.
MI Printing, LLC