Monday, June 3, 2013
When Marketing Goes Horribly Wrong
1958 Ford Edsel United States was in a recession and Edsel offered its most expensive model
1977 Drink Schlitz Or I’ll Kill You Ads In each of the four commercials, an off-camera voice asked the lead characters to give up their Schlitz beer for another brand. Ten weeks after the commercials first began to air, Schlitz management ordered them pulled. Soon after, the Leo Burnett ad agency was fired by the Joseph Schlitz Brewing Company.
1985 New Coke! Why were people so upset? Coke’s brand embodied classic American traditions -- they didn't want new Coke! After finally retiring the “New Coke” recipe, sales of the old classic -- actually renamed “Coca-Cola Classic” to make it extra clear to consumers -- rose significantly. What do we take away from this marketing mistake? Learn what your customers want before spending time and money on a top-secret product or service change!
Pepsi Expands to China When Pepsi expanded their market to China, they launched with the slogan, "Pepsi brings you back to life." What they didn’t realize is the phrase was translated to “Pepsi brings your ancestors back from the grave.”
2009 Free KFC Chicken Shut Down Millions of Americans had downloaded free coupons after the offer was featured on "The Oprah Winfrey Show" and Web site on Tuesday, driving traffic to levels unseen in the brand's 50-year history. Roger Eaton, president of KFC in the United States said restaurants would no longer accept the free coupons for its new grilled chicken
2010, Gap's New Logo It lasted just 2 days. Never underestimate your audience's feelings towards your brand. People who want the basics and aren't interested in trendy new styles.
Netflix Qwikster's 2011 Made things more complicated -- not to mention it resulted in a 60% price increase. According to CNET, the company lost 800,000 subscribers and its stock price dropped 77% in four months.
Microsoft Windows 8 2012 Windows 8, the revolution that wasn’t. After a storm of criticism from frustrated long-time Windows users, Microsoft announced that it would be making significant changes to its Windows 8 operating system.
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