Some business use simple means of renting (hiring) a person to use a twirled sign and dance moves to grab attention from passersby. This is a single point of interest rather than a character that stays with and is used in other marketing and promotions.
Human Billboard
A human billboard is someone who applies an advertisement on his or her person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sign holders are known as human directionals in the advertising industry, or colloquially as sign walkers, sign wavers, sign twirlers or (in British territories) sandwich men. Frequently, they will spin or dance or wear costumes with the promotional sign in order to attract attention.
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially (informally) includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.
Many small business use mascots to help relate an image or slogan to their business.
Kermit’s Original Key West Key Lime Shoppe
Kermit Carpenter began selling smoothies from a small stand in front of Papa’s Restaurant in Key West during his tenure as Papa’s bookkeeper. When the head chef suddenly drove off into the proverbial sunset one night, Kermit was left looking for a new adventure. Having been brainstorming with his sister Anita and her husband John, they decided that whatever they decided to do, it needed to be high quality and say “Key West”… gourmet food and Key Lime fit the bill, and so began Kermit’s Key West Key Lime Shoppe.
The Kermit Key Lime character is famous through-out the area and allows a consistent image to market the business around.
Do you need help with your next business printing job? Call MI Printing at 623.582.1302 and let us be your local business printing resource.
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