Advertising with Glow-in-the-Dark Bacteria

I ran across a “new idea” the other day, a British company was promoting the London Aquarium by stenciling the Aquarium’s logo on city surfaces using seawater.

Now, they have branched out, and CURB has launched its latest low-impact innovation. GlowFungi, also known as DiscoFungi, is a marketing tool that uses glow-in-the-dark bacteria. The harmless bacteria’s glow is a natural reaction, requiring no chemicals, and can last up to a week. To create a glowing piece of work, CURB adds bio-luminescent bacteria to petri-dishes, a bed of mushrooms, or a write able gel that can be applied directly to any surface, indoors or out.

CURB has sent petri-dish greetings to twenty clients and agencies across the UK. Which brand will be the first to create a glowing nocturnal campaign using DiscoFungi? We will just have to wait and see. 

http://www.curbmedia.com/what-we-do-glowfungi.asp

If you are looking at doing some printed advertising instead of the glow in the dark variety give us a call here at MI Printing 623.582.1302.

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MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com