Do you know about “Small Business Saturday”? Small Business Saturday was created by American Express in 2010. From the American Express side they offer the American Express card users a $25 credit if they use it to spend at least $25 at a participating small business on Small Business Saturday. This special holiday honors the sacred struggle for survival of America’s small retailers.
In 2012 Small Business Saturday is on Friday November 24th. Yes, we are talking about it now since it may take some business longer to get set-up for this years event. You can get started by telling your customers about the special day NOW!
You will want to add the promotion information and date to all of your hand-outs and brochures. You can start adding it to your web presence as well. Create a You-Tube video to promote that you will be part of this years celebration.
You can find out more information at facebook.com/shopsmall or smallbusinesssaturday.com.
Keep in mind that to promote this in the best way you will want to promote the holiday in print as well as on the web. Have some signs printed that are in plain view for your customers to see and hand out flyers that let people they can purchase your merchandise and save $25.00 at the same time.
Give us a call at 623.582.1302 to match your needs for all types of business promotions.