Monday, March 26, 2012

First Get Their Attention!

I know the most famous quote about business is “Location, Location, Location!  Well, after you have your location the next “First thing you have to do is get your customer’s Attention!  Really, that is the next, first thing. Honest.

If you have the biggest ad budget in the world you do it by advertising.  You find an ad agency and they tell you about the millions you will need to spend to get your customer’s attention. 

What? Oh, you don’t have much spare change, let alone mega bucks to do traditional advertising. Yep, pretty typical for a new small business.

To get the customer’s attention and do it at a very low cost you might try what is called Guerrilla Marketing or thinking outside the box.

What you can do depends on the type of business you have.  But, remember the mantra… “First Get Their Attention.  You can finish up by telling the potential customer a very quick story.  Always remember, humor is a very good, if not a great idea. Here is a great example used by a hairstylist.

Give us a call at 623.582.1302.  We can help with your everyday printing needs..

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