Does Your Business Need More Customers? That is one of those questions that really don’t even need to be asked. I think it is safe to say that all businesses need new customers. We can all agree, some more than others.
Even if you are selling everything you can possibly make there will come a time when a customer will leave. It isn’t from a lack of doing something right or wrong on your side, they may no longer need your product or service.
Now to stay a the same level you will need to find a new customer to fill the opening or opportunity left by the departing customer. In an ideal world it would be nice to have a waiting list and just need to call the person on the top of your waiting list and let them know they need wait no longer.
While on rare occasions businesses do have a waiting list and only need to notify someone on the list, it is very rare.
On the real side of business marketing you are normally looking to add customers so that that can keep your business on the black side of the ledger.
We have said many times that the first rule of marketing is to “Get Their Attention.” The number two step is tell the potential customer that you are different and better. Yes, you need to make “Your Own Best Boast.”
Don’t make the mistake of making marketing about price. Someone can always find a way to sell cheaper! What you want to stress is “ BETTER “! Spend time an educate your potential customer about why the purchase with you is a “BETTER “ purchase. Your product is a “ BETTER “ product. Yell that at the top of your lungs!
Your Product is Better
Your Service is Better
Your Service is Faster
Your Customers Return
Your Customers Promote You “By-Word-Of-Mouth”
Let MI Printing Help You Get The Word Out!
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
http://printinginaz.com/
People always like to get something for free. Right? You can attract a lot of attention with the right promo.
Before you run away thinking about how much this will cost, take a moment and read on.
How About a Free Air Guitar Giveaway
Objective: Launch a new local radio station with a low-cost campaign to engage young social media users.
Payoff: Wide distribution of photos on social media sites and mention on local blogs.
Radio stations have long been known for doing live, on-location shows at beaches, shopping malls, and car shows as a way to be more visible. But when launching a new station, FM 96.3 in Glasgow, Scotland, showed how far a few dollars and a creative idea can go to help gain attention.
The station set up empty guitar racks around the city with a sign reading: "Free Air Guitar. Take One." It was clever enough to get noticed. It was also an idea that was very much in keeping with the spirit of a rock station and its listeners who might be given over to air-guitar solos in the privacy of their own bedrooms.
Photos of the racks popped up in the local newspaper, on blogs, and social media pages, along with numerous comments mentioning how they would have to check out the new station.
Give MI Printing a call and see what we can dream-up for your next printed media promotion.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.comhttp://printinginaz.com
One comment we hear a lot is how hard it is to market a small business. It can be a challenge, there is no question about that. Everyone agrees that it is hard to reach the top of the Google Search Engine.
But it can be done and a good combination is to use social media and YouTube. If you want a good example, a young singer from here in Sedona Arizona. Her stage name is Sophia Angeles. Take a break and go to Google and type in Sophia Angeles. We will wait while you do that.
Are you back? What did you find? Last time I checked she had the top seven listings in Google. Not bad for a fifteen year old high schooler from Sedona.
Notice the results are a mix of social media and YouTube. Is she using a normal web site as well? No not yet.
When it comes to promotion using brochures and flyers make sure you list your web site on all printed material. Make sure when they visit your web site they find lots of social media and a good collection of YouTube videos.
Will It Blend is a great example of using YouTube to promote a mundane product. No matter what you sell, be it products or services you can do entertaining and informative videos that will promote your business.
If they aren’t talking about your business then they may be talking about your competition. Call MI Printing and let’s get them talking about you.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.comhttp://printinginaz.com
