Wednesday, May 2, 2012

Use Giveaways in Your Promotions

People always like to get something for free. Right?  You can attract a lot of attention with the right promo.

Before you run away thinking about how much this will cost, take a moment and read on.

How About a Free Air Guitar Giveaway

Objective: Launch a new local radio station with a low-cost campaign to engage young social media users.

Payoff: Wide distribution of photos on social media sites and mention on local blogs.

Radio stations have long been known for doing live, on-location shows at beaches, shopping malls, and car shows as a way to be more visible. But when launching a new station, FM 96.3 in Glasgow, Scotland, showed how far a few dollars and a creative idea can go to help gain attention.

The station set up empty guitar racks around the city with a sign reading: "Free Air Guitar. Take One." It was clever enough to get noticed. It was also an idea that was very much in keeping with the spirit of a rock station and its listeners who might be given over to air-guitar solos in the privacy of their own bedrooms.

Photos of the racks popped up in the local newspaper, on blogs, and social media pages, along with numerous comments mentioning how they would have to check out the new station.

Give MI Printing a call and see what we can dream-up for your next printed media promotion.

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MI Printing
Phone: 623.582.1302