Thursday, May 3, 2012

Does Your Business Need More Customers?

Does Your Business Need More Customers?  That is one of those questions that really don’t even need to be asked.  I think it is safe to say that all businesses need new customers.  We can all agree, some more than others.

Even if you are selling everything you can possibly make there will come a time when a customer will leave.  It isn’t from a lack of doing something right or wrong on your side, they may no longer need your product or service.

Now to stay a the same level you will need to find a new customer to fill the opening or opportunity left by the departing customer.  In an ideal world it would be nice to have a waiting list and just need to call the person on the top of your waiting list and let them know they need wait no longer.

While on rare occasions businesses do have a waiting list and only need to notify someone on the list, it is very rare. 

On the real side of business marketing you are normally looking to add customers so that that can keep your business on the black side of the ledger.

We have said many times that the first rule of marketing is to “Get Their Attention.”  The number two step is tell the potential customer that you are different and better.  Yes, you need to make “Your Own Best Boast.”

Don’t make the mistake of making marketing about price.  Someone can always find a way to sell cheaper!  What you want to stress is “ BETTER “!  Spend time an educate your potential customer about why the purchase with you is a “BETTER “ purchase.  Your product is a “ BETTER “ product.  Yell that at the top of your lungs! 

Your Product is Better
Your Service is Better
Your Service is Faster
Your Customers Return
Your Customers Promote You “By-Word-Of-Mouth”

Let MI Printing Help You Get The Word Out!

Presented By
MI Printing
Phone: 623.582.1302