Tuesday, February 28, 2012

Colors for Your Brochure

Brochures and flyers should be the cornerstones of your marketing campaigns.

They can be left on front doors, placed on windshields, offered on POS counter top displays, used during sales presentations, used as leave-behinds and of course, sent in the mail.

All successful companies have brochures and flyers printed, and marketing professionals are often scrambling for motivation on how to make the marketing materials stand out from their competitors.

The best way to instantly motivate your potential buyers and entice them to take a closer look involves the imaginative use of colors.


Your brochure and flyer color schemes may have to match an existing theme or the current logo that doesn't mean a little creativity can't make your new designs stand out. Pay attention to the theme to find engaging images with interesting color combinations that match the logo. This could be as simple as incorporating a close-up shot of a product color, complete with shading and bright neon highlights, to complement an existing logo on the current brochure. You can use an unrelated colorful array of items when they can be tied back to the company's flyer.

Remember you are not limited to the colors in a company logo, what's more; you can make the logo small and surround it with neutral colors and you can make the rest of the brochure or flyer as colorful as you'd like.

Another way to incorporate eye-catching colors into your brochure and flyer designs is to color design elements different than readers expect.

You could try bright blue waves against a dark gray horizon, for instance, or a pink poodle or a flame red tennis ball. If your company has a well-known logo, (even if that is just locally) try coloring the logo as a solid muted color to blend with a theme, as in making a blue logo green for a campaign featuring the company's preservation efforts.

Often, brochure and flyer designs can be augmented with unique-colored shapes that act as separators for different regions of images and information such as a red petal-shaped background behind the images in a florists' brochure or some squiggly lines between the headline and the main content area. You can make extensive use of this technique in your designs, and you'll never run out of new shape and color combinations to experiment with.

Hope this is good food for thought in your next design.

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MI Printing
Phone: 623.582.1302