Please feel free to visit us at printinginaz.com to discuss your next brochure and how we can help you with a free assessment of your existing brochure!
Tune Up Your Strategy
Begin by Thinking With A Purpose. What single job do you want your brochure to do?
1. Is it introducing a prospect to your company?
2. Your company history and mission.
3. A leave-behind for trade shows?
Don’t try to make your brochure to complex or tackle too many messages.
Who Is Your Target Market
If your brochure doesn’t engage the reader it doesn’t do its job. All of your time in design, writing, and printing is lost Your brochure’s next stop may be the trash can.
Be Conversational. Don’t write a technical manual or white paper. These reports have different purposes and audiences.
Always write in a conversational, friendly style, with your best information First. Think Headline!
To give your copy a human angle, include case studies and customer testimonials. Selectively use factual information to make your piece both interesting and believable.
Use attention grabbing headlines and images. Pull quotes that brings awareness and new information front and center to your audience.
Use bold and color to make your text more understandable, to highlight your most compelling points, and to give your readers enough that they get the gist at a glance and want to keep reading. Your brochure should always read like a magazine rather than a financial report.
More next Monday February 13th
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
