First the must be memorable. If your message isn’t remembered it can’t have any effect. Is the desired result to visit your store, eat at your restaurant, drop off the dry cleaning or buy a gift from your shop. The “ad” or brochure must tell a story that has two main goals. Be remembered and two have a simple call to action.
Great creative advertising has insights, anecdotes, quotes from buyers, interesting stories about the company and key benefits or a great outcome when they buy from you.
A creative idea is the first step, and the most important step, towards a successful “ad”.
Where can that creative idea come from? A great place to start is by asking your clients to tell you why they are buying from you. Next, ask them what one thing would they like you to improve or ad to your mix of products or services.
Spend a little extra time with both your clients and your own ideas. It's just plain good for your creative karma.
Open your calendar. Pick up the phone. Schedule time to pick the customer’s brain.
Obviously, one goal is to learn more about the client's needs. Another goal is to understand the client's culture and personality. You may want to reflect that personality in your ads - in the way you define the your brand, in the way you position the company to respond and communicate to and with your customers and potential buyers.
Tell a good story. Put that story into print and judge the results and then try again to see if it is true. Practice makes Perfect.
Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
