Friday, February 10, 2012

Why Your Business Should have a Brochure

Here at MI Printing we hope you have been enjoying our "History of Printing" series.  It will be back tomorrow but now it is time for a word from our sponsor.  Well, we are the sponsor.

Do you ever have a customer ask for more information that they can take home and think about?  The average customer doesn't usually make snap buying decisions. They want to compare and think over any large purchase. What makes "it" a large purchase?  That answer varies from customer to customer. But the needs for product (or service) brochures are there.

The quick answer "It's on my website" doesn't satisfy everyone. Some customers don't use computers.  Others feel that a brochure you can hold in your hand is better than a website.

You should always have enough information in your brochure as is necessary to inform your customer about the product 9or service) and your business.

When a prospect requests your brochure, keep in mind, that they are interested in reading about your product or service.

They want to know about your product, service, website, price, ordering information, and you must be fully descriptive. Still keep the information simple by breaking the content into easy to read sections.

Make sure the customers knows you have the product or service to meet their needs.
Remember your brochure should inform your customer and close the sale!

If you need help from start to finish MI Printing is here to help meet your needs.

Call us at 623-582-1302