Tune Up Your Brochure (Cont)

Cover Design. The cover is your first opportunity to capture the reader’s interest. A brochure is not a line card, so think beyond a product picture and logo. A designer can help pick out a bold photo or design, a unique font, a splash of unexpected color, or a customized font. Ask your print about unusual, stand-out paper stocks, sizes, shapes, or finishes.

 Call to Action.

You have drawn your customers in. You’ve informed them about your company and your products. Now what?

A prize in every pack! There’s only one correct ending—include a call to action! Give the reader an exclusive invitation, a free white paper, or a perforated card to request more information about your products and services.

Continue the conversation. Beyond displaying your contact information and web address on the back cover, continue the conversation by directing the reader to your social media channels or your corporate blog.

Companies tend to limit distribution of corporate brochures because of the cost involved, but a well-designed, professionally printed brochure can be worth a great deal more than its cost.

The real expense comes from printing the first copy. You can order thousands of additional copies for comparatively little money. Get them in the hands of your employees, vendors, distributors, customers, and prospects and see where an effective brochure takes you.

Anyone can print business cards and letterhead, but a well-produced brochure sends the message that you are a legitimate company with a strong history, expert team, slate of satisfied clients, and solid brand.

Presented By
MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com