Monday, July 1, 2013
Basic Business Promotions
Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.
Customer Referral Incentive Program
The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.
Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.
Customer Appreciation Events
An in-store customer appreciation event with free refreshments and door prizes will draw customers into the store. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive. Setting up convenient product displays before the launch of the event will ensure the products you want to promote are highly visible when the customers arrive.
Have a product or service that takes more commitment before someone buys? A free trial or test trial is an excellent way for them to get the product in their hands and trying it out.
This allows potential customers to see the benefits it has and compare its value to the price. There is no better sales pitch than allowing consumers to give your product a try in real life. It will bring them further down the sales funnel, and one step closer to purchasing.
Just require some basic info before they begin the trial so that you can continue to connect with them as they experience it and afterwards. Certainly pitch this as a promotion however. It's a lot more enticing from a consumer's viewpoint if it's only available for a limited time as a free trial.
For more cool ideas give MI Printing a call about your business printing needs. Give us a call at 623.582.1302 and see what we can do for your business.