As a local small business we fully understand the benefits for both the business and the customer. We were very happy when the American Express company started their program called Buy Local: Small Business Saturday. While the program doesn’t relate directly to a local printing company and is directed to small businesses that sell a variety of wholesale and retail products, the better all local business do the better a local business printer will do.
I saw a symbol on the Cave Creek / Carefree web site (http://www.cavecreekchamber.org) that summed up why buying local makes good sense; “Buy Local or Bye Bye Local”
American Express is partnering with an effort known as the 3/50 project (http://www.the350project.net), led by speaker and retail consultant Cinda Baxter, that encourages people to shift $50 of spending each month to their three favorite independent retailers. Baxter, who is being sponsored by American Express for an undisclosed amount, says they are looking to extend the local business promotion beyond the holiday season. "This isn't just a one-weekend kind of arrangement," she says. "We're going to look at the entire year going ahead." The 3/50 web site’s slogan is “Saving The Brick and Mortar Business Our Nation Is Built On”
"Buying Local" is a conscientious effort to patronize independents, or locally owned businesses, over chain stores when it's possible to do so. "Buy Local" campaigns draw the support of like-minded citizens and community groups, particularly as businesses and consumers continue their slow crawl from recession. The pro-indie argument usually centers on community benefits, from social interaction to tax revenues. There's an impact on the wallet as well.
The comparison of shopping between independent businesses and chains is about "overall value, not just price," says Jeff Milchen, co-founder and outreach director at the American Independent Business Alliance. "There are other factors, such as service, selection, durability. You have to look at the lifespan of products before determining whether they are more expensive than at chain stores" where higher sales volume tends to lower price tags.
A recent study examined the economic impact of 10 local businesses in the Andersonville commercial district against that of chain businesses in the area. The study's findings: Of every $100 spent at local businesses, $68 remains in the Chicago economy, while of every $100 spent at a chain, $43 remains in the Chicago economy. For every square foot occupied by a local firm, the local economic impact is $179. For every square foot occupied by a chain firm, local economic impact is $105.
If you need help with your business printing needs make sure MI Printing is the printer to consider for your next printing job. We can start with a quick phone call to 623.582.1302. Can I say “Thanks In Advance for buying local”!