Thursday, July 18, 2013

Can You Say Incentive?

Like a shiny new toy Social Media is the new darling of fresh faced marketers.  You will hear it over and over again.  You need to have a Facebook page, a Twitter account and a YouTube account and the world will beat a path to your door.

The reality is that it is not that simple and you still must do the work necessary to attract those new viewers and potential customers. People are funny about trying new stores or things.  They want a reason to make a change.  They are saying to themselves, “What is in it for me.”

That is where the word incentive comes in.  What is the incentive for them to follow your information online?  What incentive do you offer to a first time customer?  What incentive do you offer your existing customers to stay as your customer?  Consider the words incentives and rewards as interchangeable.

When you send out an email to your list what incentive to you give the reader to open that email.  If in the past your emails have offered good content for your reader that can be the incentive to open the next one.  Your subject line can also give the potential reader the “reason” to open your emails.

Keep in mind that the incentive can be a sale that is based on timing or price.  But your message can not be a constant buy, buy, but, buy!  You will find that over top sales pressure is not a promotional message and it will turn off nearly all of your reader, viewers and potential customer.

Keep in mind the famous quote.  “Honey attracts more flies than vinegar.”  You will always find that a promotion with a good incentive is a successful message.

Consider giving incentives to your employees for doing a good customer service approach as well as selling. Here are some compelling reasons why you should consider using incentives as a selling tool:

Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, according to a PNC Bank Corp. survey.

Fewer than one in four American workers is working at full potential; half of all workers do no more than directly asked, and 75% of employees say they could be more effective in their jobs, according to the Public Agenda forum.

70% of unhappy customers abandon vendors because of poor service, according to the Forum Corp.

A 5% increase in customer retention can increase lifetime profits from a customer by 75%, according to the Loyalty Effect by Frederick Reichheld.

This is one of those promotional techniques that need to be under the banner of “Just Do It.”  Call MI Printing to have your coupons and promotions printed. We are as close as your phone… 623.582.1302

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MI Printing 
Phone: 623.582.1302