Tuesday, July 23, 2013

Using Postcards Really Works

Direct Mail tends to get a bit of a bad rap these days.  So why are so many companies still doing it?  The reason and answer to that question is really very simple it (Direct Mail) works!

The two biggest categories are “Getting New Customers” and “Rewarding Existing Customer”.  In the first case most businesses need a continuing supply of new customers.  Even if your business has a very high retention rate you still have customers that move away from your local area. Customer find replacement vendors for many different reasons.  Some pass away. In some cases they outgrow the need for your product or service.

You need to replace those lost customers.  Using the United States Post Office Every Door Direct Mail® - your business can reach every home in your market area.  If you serve several zip codes that is no problem with their program.  All you need to do is work with MI Printing to create a compelling post card to send out.

Exclusive offers or rewards can be sent to your existing customers, you do tract your existing customer, don’t you? You can send special discounts and offers they will only find in their mailbox.  So even if the customer is on your favorite e-mail list, chances are you can send them a different—maybe even better! — offer in the mail.  I know that always keeps my eyes on what my mailbox is dishing out!  The included image is a great reward from AVIS to their valued business customers, a nice thank you.

Direct Mail Can Be Very Detailed. Mailing list providers can drill down ridiculous details for your lists.  Most industries find broad information such as average age and income helpful, but other industries need even more.  Your auto repair shop needs to find everyone with a 2008 Chevy Malibu within a 10 mile radius? Yep, we can do that.

MI Printing is a family-owned and operated printing company that specializes in producing high-quality promotional materials and cost-effective mailing pieces at affordable prices. For many years, we’ve been helping entrepreneurs and growing businesses create outstanding marketing campaigns without breaking the budget. Contact us today for a no-obligation estimate on your next business printing project!

Cost Effective Promotional Items

In addition to great printing products, MI Printing now offers a ‘one stop’ resource for growing companies that need cost-effective, results-driven marketing and promotional itmes. Get in touch with our direct mail professionals, who will help you target qualified sales opportunities, from design and copy-writing, to printing and promotional products.

Let MI Printing help you communicate your marketing story in your next Direct Mail Piece!

Presented By
MI Printing 
Phone: 623.582.1302
Email: sales@printinginaz.com