Thursday, July 11, 2013

Make Your Marketing Match Your Message

Before you think car dealer versus your local community college marketing is more complex than that.  Yes, while the loud brash, buy-it-now ads do bring car dealers to mind, all types businesses continue to use that arrangement.  The most important point is your advertising and marketing set the tone for what your customers expect and even the demographics of the customers you attract.

Other types of advertisements are more laid back and they message can be very soft and informational in nature.  These ads can be informative and educational.  They try to inform the consumer or perhaps even warn the consumer.

Your marketing should match the feel of your business.  As you watch Television or listen to the radio you see and hear all types of advertising.  Some could be called “In Your Face”.  They are loud and brash with a short focus message that is usually “Buy, Buy, Buy!!!”

We all know that where and how you advertise will limit who (the demographic) your ad reaches or is targeted to.  Generally the advertising medium will be more than happy to tell you the age group and buying power of their target market.  Knowing that will tell you if the audience they reach is the audience you want to attract.

A nice quiet sit-down Italian restaurant may not be looking for the same buyer that the local pizza parlor with arcade games wants.  While they might both sell pizzas, they need a different buyer.  Your customer can make the choice between warm breadsticks and screaming children.

Major companies target consumers even through the tone and language used.  You may remember the Mickey D’s for the "shortened" version of McDonald's name.  Kentucky Fried Chicken became KFC for several reasons and image and perceptions were chosen to be hip and hide the negative word “Fried” all at the same time.

So what is your marketing message and how do you use it to promote your message and your business?

Your printed materials work the same way.  Your choice of colors, font types and sizes have somewhat the same affect on the viewer.  Make sure your message is a match to the buyer you expect.  Call MI Printing and let us help you make those choices.

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MI Printing 
Phone: 623.582.1302